EDITOR’S LETTER
EDITORIAL
State of PLAY
Head of editorial Colette Doyle c.doyle@amba-bga.com Content editor Tim Banerjee Dhoul t.dhoul@amba-bga.com
here are a fair few noteworthy trends involved in the future of management education: lifelong learning, micro-credentials, sustainability and the impact business schools have on society at large, to name but a few. In this issue’s review of the AMBA & BGA global conference recently held in Seville, we touch on these and hear from speakers on related topics such as the importance of incorporating geopolitics This issue covers the latest trends in business education, such as digital technology and new pedagogy techniques
T
Art editor Sam Price
Sub-editor Heather Ford
into the MBA programme; the benefits and challenges of AI; and building bridges with the business community. Our global conference was also the platform for a roundtable featuring a number of leading lights of academia, organised in association with feedback service Studiosity. It looked at how algorithms such as ChatGPT can be harnessed to enhance the educational experience. The panel debate sought to find practical ways forward for business schools intending to work with the technology. Participants offered a wealth of insights into the challenges ahead and how they see programmes and assessment methods changing. Another partnership in this issue involves a survey conducted on behalf of library software specialist Ex Libris, revealing some highly pertinent statistics on the use of smartphones and digital apps in management education. App usage among business schools has risen by 37 percentage points, when comparing the experiences of those who graduated in 2018 and those still studying in 2022. As many as 79 per cent of respondents said they find their institution’s app useful; the most common use is to access personalised timetables, as cited by 74 per cent. Innovative ideas in pedagogy are also explored in our guest column, contributed this month by Meredith Storey of the Impactful Five (i5) project at the Principles for Responsible Management Education (PRME), an initiative of the UN Global Compact. PRME has been collaborating with the Lego Foundation to translate lessons from young learners to the adult audience of business school students and educators. The i5 pedagogy was specifically developed to create meaningful educational environments in tertiary business and management schools. Enjoy the issue – we’ll be back in September with a review of the speaker sessions at the Business School Professionals Conference, held earlier this month in Edinburgh, plus an insightful analysis of the management education sector in the Middle East and Africa.
Insight, content and PR manager Ellen Buchan e.buchan@amba-bga.com
CORPORATE
Head of commercial relations Max Braithwaite m.braithwaite@amba-bga.com
Head of marketing and communications Leonora Clement
Senior marketing executive Edward Holmes
Head of IT and data management Jack Villanueva
Head of events Carolyn Armsby
HR and employer relations manager Aarti Bhasin
Colette Doyle , Editor, Ambition
Finance and commercial Director Catherine Walker
THIS MONTH’S CONTRIBUTORS
Chief executive officer Andrew Main Wilson
Executive assistant to the CEO Amy Youngs a.youngs@amba-bga.com
ACCREDITATION ENQUIRIES accreditation@amba-bga.com
CONSTANTINE ANDRIOPOULOS
DAMIEN DEMOOR
GRAEME ROY
CRAIG SMITH
MEREDITH STOREY
FRANCISCO JAVIER VÁZQUEZ JR
Copyright 2023 by Association of MBAs and Business Graduates Association ISSN 2631-6382 All rights reserved. Material may not be reproduced without the permission of the publisher. While we take care to ensure that editorial is independent, accurate, objective and relevant for our readers, AMBA accepts no responsibility for reader dissatisfaction rising from the content of this publication. The opinions expressed and advice given are the views of individual commentators and do not necessarily represent the views of AMBA. Whenever an article in this publication is placed with the financial support of an advertiser, partner or sponsor, it will be marked as such. AMBA makes every opportunity to credit photographers but we cannot guarantee every published use of an image will have the contributor’s name. If you believe we have omitted a credit for your image, please email the editor.
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Ambition JULY/AUGUST 2023 | 7
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