Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM March 2019 The
FROM THE DESK OF
Bill Moist
Every spring, millions of Americans fill out March Madness brackets. According to outplacement firm Challenger, Gray & Christmas, about 20 percent of workers will fill out a bracket this year, and the drop in productivity during the first week of the NCAA Tournament will cost companies roughly $4 billion. Needless to say, March Madness is a nationwide phenomenon. The tournament’s status can be chalked up to the ease of filling out a bracket and good old- fashioned school pride, but March Madness has also become famous for having the highest occurrence of heart-stopping moments of any major American sporting event. Over the years, we’ve seen Cinderella stories, buzzer beaters, and otherworldly performances. Every year, the tournament serves something unexpected and wonderful. It’s those moments that make March Madness what it is. Here are a few of the most memorable. THE WILD WORLD OF MARCH MADNESS A L ook at I conic T ournament M oments Author Chuck Klosterman described the rivalry between Larry Bird and Magic Johnson as “a conflict that dwarfs Dante.”While their battle grew to legendary proportions during their respective NBA careers, Bird and Magic first faced off before either entered the NBA. During the 1978-79 season, Larry Bird led the lowly Indiana State Sycamores to an undefeated regular season record. They stormed through the tournament and met Magic Johnson and the Michigan State Spartans in the final. BIRD VS. MAGIC 1 (1979)
I expected tomeet some powerful business owners when I attended high-level business coaching in Atlanta January 24-25. I didn’t expect tomeet John Louzonis. John has gotten lots of publicity with his new book “KidTrillionaire”including stories on Channel 3 News in Phoenix and in NewYork Post. In addition tomakingmoney selling his book and his newsletter, John also has private clients creating websites, building sales funnels, membership sites, list building, and video editing. John highlighted a few billionaires in his book who startedmakingmoney as kids. Warren Buffet was 6 years old in 1936 when he bought a six packs of Coke for 25 cents and sold them for 5 cents each. At age 13 he sold a horse racing tip sheet. Michael Dell washed dishes at a Red Lobster so he could pay for his stamp collection which he later sold for $2,000. At age 15 Bill Gates and Paul Allenmade a software program called“Traf-O-Data”and later sold for $20,000. This is only a few of the billionaires highlighted in “KidTrillionaire.” If you have teenagers in your family, youmight want to get them a copy at KidTrillionaire.com.
Bird managed a double-double in the game, scoring 19 points and grabbing 13 rebounds, but Magic was the stand-out performer and MVP. He finished with 24 points and a title. Over the
–Bill Moist
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Cover story, continued ...
KRIS JENKINS FTW (2016)
CHRIS WEBBER’S TIMEOUT (1993)
ensuing years, Bird’s Celtics and Magic’s Lakers would trade shots in an epic tussle for NBA supremacy, but it all started here.
The most stunning moment in recent tournament history came from Villanova’s forward Kris Jenkins and his team. The Philadelphia-area school had not won a title in more than 20 years when they made the championship game in 2016. Their duel with North Carolina in that game was one for the ages — a back-and-forth affair that was tied 74-74 before the final possession. The ball came to Jenkins, who chucked a deep three as time expired, and the buzzer sounded as the ball went through the rim. “When I get it,” Jenkins told reporters after the game, “it’s going up. I always think it’s going in, and this was no different.” It was no different, except for the fact that most shots aren’t destined to be remembered for decades. Which moments from this year will end up leaving an indelible imprint on the sport? You’ll have to tune in to find out.
Michigan’s Fab Five (Chris Webber, Jalen Rose, Juwan Howard, Jimmy King, and Ray Jackson) are the most famous recruiting class in college basketball history. They transformed the sport by injecting a healthy dose of what we know today as “swag.” After reaching the finals of the tournament as freshmen — an unheard-of achievement at the time — the Wolverines were expected to romp to a title in 1993. Everything went according to plan until the final when Chris Webber committed basketball’s most famous blunder. Down by two points with 20 seconds left, Webber secured a rebound and headed up the court. The North Carolina defense smartly used a trap defense to funnel him into the corner. Panicked and out of real estate, Webber signaled for a timeout. The problem was that Michigan didn’t have any. As an automatic technical foul, Webber’s gaffe secured North Carolina’s victory.
N.C. STATE’S LAST-SECOND UPSET (1983)
March Madness is known for underdog stories, and few are more inspirational than N.C. State’s shocking upset of Houston in the 1983 title game. Houston, known as Phi Slamma Jamma for their above-the-rim playstyle, was on a 26-game winning streak and heavily favored to make mincemeat of the Wolfpack. But that’s not what happened. With the game tied and time expiring, N.C. State’s Dereck Whittenburg had the ball near the top of the key. He heaved up a prayer of a shot that came down well short of the basket. However, his teammate Lorenzo Charles caught the ball as if the errant shot were a perfectly placed alley-oop. He slammed the ball, time expired, and the entire stadium went wild. Jim Valvano, N.C. State’s coach, was so overcome that he ran around the court in utter disbelief.
Celebrating Employee Appreciation Day
buy lunch for the whole office, or give their workers part of the day off. Other ways to celebrate on that day, month, or throughout the year include:
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Creating an encouraging environment Praising team efforts and accomplishments Celebrating birthdays Recognizing team and individual achievements publicly Giving rewards
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Organizing an after-work gathering Buying surprise snacks for the entire office Practicing flexibility in the office Giving thank-you cards to your staff
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Employees are the backbone of any business, big or small. If you’re looking for a way to give thanks to your hardworking staff, there’s no better time than now. Employee Appreciation Day is a non-official holiday that takes place on the first Friday of March. However, this holiday doesn’t have to be confined to a single day, nor does it have to be expensive. HISTORY In 1995, the idea came to Dr. Bob Nelson—also known as the“Guru of ThankYou”—and he put it into action. Dr. Nelson is a founding Recognition Professionals International boardmember, head ofWorkman Publishing, and author of“1,001Ways to Reward Employees.”His goal was to create and bolster the bond between employee and employer in all industries. OBSERVING EMPLOYEE APPRECIATION DAY An employer can use many different methods to give thanks to their employees. To celebrate, employers across the country throw office parties,
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THE IMPORTANCE OF APPRECIATION Nomatter where they work, employees want to be treated like human beings. When they’ve reached a personal or professional goal or they accomplish a feat for their team, they want to be recognized. And when that recognition is given, employees feel proud of their work and valued as individuals within the company. It doesn’t take much effort to give that praise, and when you do, it affects the whole company in a positive way. Taking the time to value people for the work they do will create a happier andmore productive workplace. Let this year’s Employee Appreciation Day be the first day of many to celebrate the efforts of hardworking employees.
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Has Your Exercise Routine Reached a Plateau? TRY THESE 3 SUPPLEMENTS
Diet, exercise, and sleep are all essential to achieving your fitness goals, but you’re inevitably going to reach a plateau. Maybe it starts with noticing you’re not getting the gains you wanted, or you’re feeling sluggish on a daily basis. This is common when going through an exercise program, and one factor hindering your progress could be a lack of nutrients. The following supplements may be able to help you reach peak physical fitness. Getting enough protein is vital for muscle-building and overall health. But when you consider all the options, choosing the right protein can be overwhelming. Soy? Whey? Plant-based? A fast-release protein, like whey or soy, is best to consume directly after your workouts, and a slow-release protein, like casein, works well if taken before bed. The fast release helps with muscle growth, and the slow release prevents muscle deterioration and speeds up recovery. PROTEIN
endurance throughout your time at the gym. These often contain caffeine, so anyone with sensitivity should take a delicate approach when using this supplement. While there are regulatory entities in this industry, many products are not subjected to their oversight. The FDA does not control pre-workout supplements, so users should be aware of potentially dangerous side effects, such as vomiting, jitters, cramps, headaches, and tingling extremities. Vitamins aren’t just for kids and the elderly. Many of our diets lack the nutrients necessary for muscle development and good health. A well- rounded multivitamin will add these nutrients into your body, giving you benefits at the gym and beyond. Supplementation isn’t just for gym rats. It can help anyone get closer to their goals and live a healthier life, and these three products are just the tip of the iceberg. While doing your own research is a great place to start, it’s also important to consult a fitness professional when looking for the right balance of supplements. There are many options available, and deciding the best regimen can be daunting, but once you have the proper routine, you can expect results. MULTIVITAMINS
PRE-WORKOUT
Sometimes you just need that extra push of focus and energy. An excellent pre-workout product delivers vital nutrients to your muscles and increases
Take a Break!
Recipe Inspired By Bon Appétit magazine
BEET, MINT, AND RICOTTA HUMMUS Ingredients
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1 garlic clove, grated
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1 6-ounce beet (about the size of an adult fist), scrubbed 1 15 1/2-ounce can chickpeas, rinsed and drained
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1 teaspoon kosher salt, or more to taste 1/4 teaspoon fresh ground pepper
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1/3 cup tahini, well-mixed
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1/4 teaspoon ground coriander
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1/4 cup fresh lemon juice
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Mint leaves, poppy seeds, and olive oil, for garnish
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1/4 cup ricotta cheese
Directions
4. Once beet is cool enough to handle, use a paper towel to
1. Heat oven to 425 F. 2. Wrap beet tightly in foil. On a foil- lined baking sheet, roast wrapped beet until fork tender, about 60–70 minutes. 3. While beet is roasting, blend
remove beet skin. Trim root end and cut into small pieces. Add
to blender or food processor, and blend until entire mixture is smooth. Add additional salt if desired. 5. Transfer to a shallow bowl, top with garnishes, and serve.
chickpeas, tahini, lemon juice, ricotta, garlic, salt, pepper, and coriander until smooth.
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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 The Best of March Madness PAGE 1 Employee Appreciation Day! PAGE 2 3 Supplements Everyone Needs PAGE 3 Take a Break PAGE 3 Beet, Mint, and Ricotta Hummus PAGE 3 3 Ways to Qualify Your Prospects PAGE 4
3 Questions to Ensure You Obtain the Right Clients ARE YOU QUALIFYING YOUR PROSPECTS?
as you get closer to that threshold, ask yourself if it’s worth continuing that relationship.
The shotgun lead generation approach is both ineffective and inefficient. For years, businesses put the power of decision-making in the hands of the consumer. Companies chased after any opportunity to put their name in front of a lead, hoping their skills would lead to a conversion. It wasn’t until recently that marketing and lead generation trends flipped the tables. Rather than an organization spraying out strategies across every feasible medium, new tactics implement a more targeted approach to get the right clients. Here are three questions you can ask to qualify your prospects.
DOES THE PROSPECT ALIGNWITH YOUR VALUES?
Youmay attract the right lead, and youmight be able to convert that lead efficiently, but that doesn’t mean they are the right fit for your company. Above all else, a client needs tomatch your core values. Your team is a direct reflection of your company, but so are your clients. By qualifying your prospects effectively, you’ll increase client retention, improve client satisfaction, and create rave followers. Rather than trying to find leads under any rock you can turn over, ask these three questions about each prospect, and you’ll findmore success in business.
HOW MUCH TIME ARE YOUWILLING TO SPEND ON A LEAD?
WHAT DOES YOUR IDEAL PROSPECT LOOK LIKE?
Once you understand the type of client you’re looking for, the next step is to designate howmuch time you’re willing to spend fostering a connection. Just because someone fits what you’re looking for doesn’t mean they are worth the time investment. Some of your ideal prospects will demand excessive time from your team, making the cost of client acquisition even higher. Set a maximum amount of time you’re willing to dedicate to a lead, and
Rather than taking any client they can get, a smart business owner focuses their attention toward the leads they want. It’s important to
focus on candidates in a specific demographic. Doing business with those whomatch your requirements will result in happier clients and better relationships.
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