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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 The Best of March Madness PAGE 1 Employee Appreciation Day! PAGE 2 3 Supplements Everyone Needs PAGE 3 Take a Break PAGE 3 Beet, Mint, and Ricotta Hummus PAGE 3 3 Ways to Qualify Your Prospects PAGE 4
3 Questions to Ensure You Obtain the Right Clients ARE YOU QUALIFYING YOUR PROSPECTS?
as you get closer to that threshold, ask yourself if it’s worth continuing that relationship.
The shotgun lead generation approach is both ineffective and inefficient. For years, businesses put the power of decision-making in the hands of the consumer. Companies chased after any opportunity to put their name in front of a lead, hoping their skills would lead to a conversion. It wasn’t until recently that marketing and lead generation trends flipped the tables. Rather than an organization spraying out strategies across every feasible medium, new tactics implement a more targeted approach to get the right clients. Here are three questions you can ask to qualify your prospects.
DOES THE PROSPECT ALIGNWITH YOUR VALUES?
Youmay attract the right lead, and youmight be able to convert that lead efficiently, but that doesn’t mean they are the right fit for your company. Above all else, a client needs tomatch your core values. Your team is a direct reflection of your company, but so are your clients. By qualifying your prospects effectively, you’ll increase client retention, improve client satisfaction, and create rave followers. Rather than trying to find leads under any rock you can turn over, ask these three questions about each prospect, and you’ll findmore success in business.
HOW MUCH TIME ARE YOUWILLING TO SPEND ON A LEAD?
WHAT DOES YOUR IDEAL PROSPECT LOOK LIKE?
Once you understand the type of client you’re looking for, the next step is to designate howmuch time you’re willing to spend fostering a connection. Just because someone fits what you’re looking for doesn’t mean they are worth the time investment. Some of your ideal prospects will demand excessive time from your team, making the cost of client acquisition even higher. Set a maximum amount of time you’re willing to dedicate to a lead, and
Rather than taking any client they can get, a smart business owner focuses their attention toward the leads they want. It’s important to
focus on candidates in a specific demographic. Doing business with those whomatch your requirements will result in happier clients and better relationships.
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