OPINION
each level and function of the organisation. Making the leap from vision to action can be challenging, especially when it involves a complete rethinking of how your business operates in an increasingly digital world. This framework separates the strategic process into four high- level activities, namely: situational analysis, disruptive vision, strategic roadmap and build & implement. Situational analysis The first step is to conduct a ‘health check’ to assess your organisation’s strengths, shortcomings, pain points and barriers. A review of the overall business ecosystem is necessary and this is accomplished by conducting a health check consisting of four assessments. These are the outside-in and inside-out checks focusing on assessing the trends, market and the organisation itself, as well as its operations, plus the top-down and bottom-up health checks that focus on assessing leadership teams and employees for digital transformation readiness. Disruptive vision Innovating your current business model is next; in other words, disrupting your business from within, before it is externally disrupted by the digital economy. This involves envisioning the future for your business, reimagining your company’s value proposition in this changed landscape, redesigning your business model so that it thrives in the digital economy and testing your assumptions for validity. Based on the needs of the organisation, solutions may include product or service digitisation, process and operations automation, and the digital and physical design of customer experience, as well as business model innovation. Strategic roadmap Navigating your company from its current business model to the future model your team has defined can be complex, so developing a strategic roadmap is necessary to guide you through the transformation process. This strategic map should include an analysis of the gaps between business models – current versus future – and the identification of transformation initiatives required to address these gaps, prioritised accordingly. At this stage, an investment plan should be defined and a proof of concept developed to support the transformation process. The organisation’s KPIs and success measures should also be revised as it prepares to transition to the future business model. Build & implement The final step is to explore, test or implement those transformative initiatives necessary to actualise your future business model. Developing a business case would prove useful; it should include a detailed plan on the commitment and sponsorship needed, the operationalisation process, adapting the organisation and its processes, planning resources and budget, identifying transition risks and pitfalls and detailing timing and milestones. Existing assets such as sta , processes, channels, operations, partners, technology architecture and so on should all be leveraged for digital transformation.
“Developing a strategic roadmap is necessary to guide you through the transformation process”
A successful digital transformation strategy o ers a well-defined vision and roadmap for the company’s evolutionary journey in the future of business. This strategy should encompass various elements such as technology adoption, customer experience enhancement, process optimisation and data-driven decision making. Having the correct framework in place ensures companies focus their limited resources, investments and e orts on those initiatives and solutions that will drive sustainable business results.
Kamales Lardi combines more than 23 years’ deep, cross- industry experience with the latest digital and technology solutions. She is listed in the Top 10 of Global Thought Leaders in Digital Transformation. In 2022, Lardi was recognised in the rankings of the International 40 Over 40: The World’s Most Inspiring Women organised by CapGemini Invent and Female One Zero. She is also the author of The Human Side of Digital Business Transformation , a guide for business leaders to navigate transformation in next-generation organisations
Ambition SEPTEMBER 2023 | 37
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