DESTINACIJA / DESTINATION
Pamukale literally means cotton fortress in Turkish
HOLIDAY FOR BOTH BODY ND SOUL From hammams to wondrous nature, Türkiye is a land of wellness With travel trends continuously evolving, travellers are increasingly prioritising different experiences when
ence rejuvenation through steam baths, exfoliation rituals and relaxing foam massages. Rooted in a tradition that dates back centuries, the Turkish ham- mam remains a living practice and not a relic of the past, while it continues to at- tract global attention thanks precisely to that cultural depth and authentic local character. This enduring authenticity has propelled Istanbul's Zeyrek Çinili Ham- mam onto the world stage, with it fea- tured on National Geographic’s “Best of the World Wellness Experiences 2026” list, thanks to its all-encompassing at- mosphere and historically rooted bath- ing rituals. Holiday guided by nature Wellness holidaymakers are increas- ingly interested in spending time in nat- ural environments that allow them to disconnect from the stresses of daily life. With its yoga retreat centres, organ- ic farms and detox centres – particular- ly in seaside spots like Bodrum, Fethiye and Antalya – Türkiye offers a wonder- ful environment to rejuvenate health on the coast. Apart from organised retreat programs, Turkish villages offer more tranquil wellness alternatives based on nature and the local lifestyle, while the Black Sea region - which National Geo- graphic included among its “Best of the World” destinations for 2026 - stands out for its mountain plateaus and wood- en houses. These experiences are often complemented by hiking and cycling.
discovering new destinations W ellness tourism re- defines the kind of travel that inspires personal transfor- mation by relying on ancient healing traditions, nature-based rituals and “glow-cation” holidays fo- cused on nurturing and rejuvenation. As a country that’s often declared a top wellness destination, Türkiye stands out from the competition thanks to a rich of- fer of wellness experiences, whether you visit alone or with family. Turkish classic: natural hot springs With a healing tradition that dates back to ancient times, Türkiye is among the world’s oldest wellness destinations. Anatolia, which was once home to an- cient healing centres like Hierapolis and Pergamon, has been shaped by the heal- ing power of thermal waters for thou- sands of years. Türkiye today ranks
7 th worldwide and 1 st in Europe when it comes to its wealth of thermal wa- ter resources, with more than 1,500 hot springs nationwide. The most popu- lar destinations, such as Afyonkarahis- ar, Bursa and Pamukkale (Denizli), are key spots on the European Route of His- toric Thermal Towns. The UNESCO-pro- tected Pamukkale and the ancient city of Hierapolis have been attracting visitors seeking health and beauty for centuries, thanks to their mineral travertines and healing pools – including the legendary Cleopatra Antique Pools, where the an- cient queen is believed to have bathed. Spas and hammams: glow-cation rejuvenation Given that Türkiye is also renowned for its traditional hammam culture, no wellness trip to this country would be complete without visiting a tradition- al Turkish bath. Visitors to historic ham- mams around the country can experi-
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