The Marketing Process
2 Identify Your Needs and Timelines
Recommendations and Resources
1
Financing Exclusive EXP Realty Programs Other Resources: Moving Companies Handyman
Contractors Cleaning Crew Electrician Landscaper. Other:
Moving Up. Downsizing Moving Out of State
Want buy first Want to sell first Selling an investment property
Need money to update your home before putting it on the market for sale Want to buy and sell simultaneously Want to sell your home in AS-IS Condition and ideally get a cash Buyer? When you would like to move out of your property
Craft a Marketing Plan for your home
3
Define our Market Audience primary secondary
Population of Children by Age Group TD | ES | MS | HS Population of Adults by Age Group 18-20 | 21-24 | 25-34 | 35-54 | 55-64 | 65-74 | 75+ Households with Children M w/Ch | M w/o Ch | S w/ Ch Household Income Brackets >$150K |$125k-$150K | $10K-$125K | $75K-$100K $5K-$75K | $35K-$50K | $25K-$35K | <25K Occupational Categories PST | HC-SA | PA | ED | CT | OT | RT | AF | FI | RE | MF | AS-WM | T-W | AER | WT | IF | UT | AFFH | BM How People Get to Work Own vehicle | Work from Home | Public Transportation Walk | Bicycle Type of Buyer Move-up Buyer | Downsizing | 1st time Home Buyers | Investors
4
Information to Shape the Message
What did you like the most about your home when you decided to buy it? What have you enjoyed about living in this property? What do you like or dislike about your home now? What upgrades have you made to the property and when?
Coming Soon
5
Pre-Listing Marketing: We take personal pictures to start promoting your house with the EXP Network and our database with more than 10,000 potential buyers. Our goal is to create momentum before your property hits the market
6
Interior Designer Consultation
Set an interior designer consultation Set Timeline to complete the tasks and work recommended by the Interior Designer We'll help to coordinate with the contractors and any other vendors if it is needed Staging or soft staging if it is recommended and Seller agreed to it
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Professional Photography and Virtual Tours
Professional Photos | Virtual Tour | Video Tour | 3D tours | Floor Plans | Aerial Photography
Marketing Implementation
Social Media | Google pay per click |Geofencing | Active Marketing | Email Marketing | Network Marketing | Direct Mail | Brochure | Flyer | Open House
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Define a Strategic Listing Price
Define the Showing Instructions. Your Property Goes Live!
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During the Transaction 12 1. We monitor who gets in and out of the property 2. Monitor the Market 3. Monitor our Marketing and Advertising 4. Hold Open houses
Marketing/ Advertising Report
Key Metrics Visitor type Device type (Mobile and Desktop) Traffic Source Total Views Avg. time spent New Visitors Charts Key Metrics Views by Publisher Views by City
5. Make adjustments to our Marketing if it is needed 6. Provide Weekly Market Update 7. Weekly Marketing/Advertising Report 8.Weekly Feedback Report
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Feedback Weekly Report
Flooring Price Basement Space
Colors Backyard Garage Porch
Driveway Condo Fee HOA Fee Parking
Kitchen Appliances Bathrooms Layout
Location Commute Other
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