In this issue of Almond Facts, hear Kai Bockmann discuss the revamped USDA grant and the newly launched Barista Blend. Mel Machado dives into the details of his new role as chief ag officer. The grower direct deposit drive is in full swing, and the Cooperative is looking forward to full implementation by fall 2026. Enjoy a sit-down discussion with board director (district 2) John Monroe on what it takes to be a Blue Diamond Board Director. Finally, learn about taking care of potential mite issues in your orchard.
NEWS, VIEWS, AND INDUSTRY INSIGHT
MAY-JUNE 2025
Hear from Mel Machado, Blue Diamond’s NEW Chief Ag Officer
USDA Grant, Masters, and Sales with Kai
Direct Deposit: Sign up today!
A Chat with Board Director, John Monroe
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ALMOND FACTS
MAY–JUN 2025
Contents
8 FIELD TEAM 10 MARKET REPORT 14 NEWS IN A NUTSHELL 22 CORNERING THE MARKET 26 MEMBERSHIP BASICS 28 GROWING THE GOODNESS 34 ADVOCACY REPORT 36 IN YOUR ORCHARD 42 CLASSIFIED ADS
Tangy and tasty, Cherry Slurpee almonds are a must try! (page 24)
Features 6 President’s Corner
26 Direct Deposit Drive Blue Diamond is launching a direct deposit drive to encourage grower participation before mandatory enrollment begins at harvest 2026. The transition marks a complete policy shift that aims to streamline payments and enhance security for growers. 28 Blue Diamond Board Service Chat with John Monroe As John Monroe (district 2 board director) prepares to finish his service on the Blue Diamond Board of Directors, he reflects on his nine years of service. Learn what it means to serve and what it takes to be a board member.
President and CEO, Kai Bockmann discusses in-orchard pests and provides a synopsis of the virtual Masters webinars. He gives good news on the revamped USDA AMP grant and digs into an update on sales and the newly launched Barista Blend. 14 Interview with Mel Machado In this interview with Mel Machado, you’ll learn all about his new role as Blue Diamond ’s Chief Agricultural Officer and ambassador for the almond industry. Machado is driven to support growers and encourages their deep involvement in the Co-op.
ON THE COVER: The orchards are inching their way toward harvest. Photo credit: Mel Machado
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MAY–JUNE 2025
BOARD OF DIRECTORS Stephen Van Duyn, Chairman of the Board | Modesto Kent Stenderup, Vice Chairman | Arvin Kelli Evans | Live Oak Dale Van Groningen | Ripon John Monroe | Arbuckle George A. te Velde | Escalon Nick Blom | Modesto Dan Mendenhall | Winton Matthew Efird | Fresno Chris O´Leary | Minneapolis, MN & Scottsdale, AZ Kristin Daley | San Francisco
Kai Bockmann, President and CEO
ALMOND FACTS STAFF Blue Diamond Growers Communications Department, communications@bdgrowers.com Jillian Luna, Managing Editor Mel Machado, Contributing Photographer Gray Allen, Advertising Sales 916.783.4334 & 916.765.3234
Blue Diamond , the world’s largest processor and marketer of almonds, exports to over 100 countries.
Almond Facts , established in 1922, is published bimonthly by Blue Diamond Growers , 1802 C Street, Sacramento, California 95811. Address all correspondence to the Editor, Almond Facts , P.O. Box 1768, Sacramento, California 95812. Advertising subscription rates provided upon request. Blue Diamond is a registered trademark and marketing brand of Blue Diamond Growers . Other registered trademarks are The Almond People, Smokehouse, Golden State, Celebration, From the Valleys of California, Confetti and Almond Facts . Blue Diamond Growers does not endorse or verify statements made by advertisers within this publication. Blue Diamond reserves the right to refuse advertising. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
© Blue Diamond Growers 2025
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ALMOND FACTS
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MAY–JUNE 2025
PRESIDENT’S CORNER
As I write the column for this edition, I am at the INC World Nut & Dried Fruit Congress in Spain. As the world’s largest nut and dried fruit event, it’s a great opportunity to discuss the challenges in our industry and how we can work together to overcome them.
Back in California, summer is almost here, and it’s shaping up to be another busy season at Blue Diamond ! I know many of you are out in the orchards, fertilizing and tending your trees and Mel has been keeping me updated on the plant bug situation. It seems that what used to be an occasional pest has now become an annual challenge. On top of that, abandoned and neglected orchards continue to be a concern, serving as breeding grounds for pests like the navel orangeworm, which can cause significant issues for neighboring, healthy orchards. One of the recent Masters sessions featured USDA and pest control subject matter experts who shared the latest strategies on addressing plant bug and navel orangeworm infestations. We know it’s essential to stay informed, and we are committed to keeping you updated on developments that impact your farming operations and the industry as a whole. The team has coordinated a few of these sessions to share knowledge and resources and I encourage you to be on the lookout for similar opportunities in the future where you can participate. Trade and economic market shifts are top of mind for many growers, too, as we navigate evolving challenges and opportunities in the agriculture landscape. The second session of the Masters series featured our own vice president of Ingredients, Branded International and Business Development, Laura Gerhard, and chief Government and Public Affairs officer, Alicia Rockwell, where they discussed the implication of tariffs, emerging risks, and
evolving market trends. In April, Alicia spent time on Capitol Hill engaging with policymakers and advocating for Blue Diamond to ensure our growers’ voices were heard on critical issues. Many of you have asked about the Partnerships for the Climate-Smart Commodities (PCSC) program, or as you may know it, the Climate- Smart Grant, that supports Whole Orchard Recycling. Under the new administration, this initiative has been restructured into the Advancing Markets for Producers (AMP) program. The good news is that we meet all eligibility criteria! More information on this is coming soon. On the sales front, we continue to expand our reach within the produce aisle and beyond. In collaboration with Oppy, we secured a major placement in all 189 Jewel-Osco stores across Chicago, featuring Lightly Salted and Whole Natural, Oven Roasted Honey, Sea Salt & Black Pepper, Toasted Almonds & Cherries, and Sea Salt Almonds & Blueberries as part of their “Spring Into Fresh” program. We also partnered with Roundy’s, a division of Kroger, to showcase our products in 150 stores during May and June, offering promotional pricing to attract new customers. For those of you who follow college basketball, the March Madness campaign was a real success. The campaign sold the largest quantity of displays to date. It also contributed to a significant overall volume lift and a category share gain.
Kai Bockmann President & CEO
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ALMOND FACTS
In product development, we’ve unveiled a redesigned package for our Barista Blend Almondmilk, crafted with the expertise of our 3,000 grower-members and tailored specifically for coffee professionals. We launched our new packaging at the Specialty Coffee Expo in Houston last month. This new packaging reflects our rich heritage and honors the journey from our orchards to coffee cups nationwide. Learn more about Barista Blend and our presence at the Specialty Coffee Expo on page 22. With July approaching, I am looking forward to reconnecting with many of you at the District Meetings. Last year, I thoroughly enjoyed getting together with you at venues across the Central Valley. Meeting with all of you is the highlight of what I do, and I value the opportunity to hear your insights and feedback. I look forward to seeing you there once again. Until then, take care, stay safe, and keep up the great work in the orchards. You’re the heart of Blue Diamond , and I couldn’t be more grateful for your dedication.
Kai Bockmann President & CEO
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MAY–JUNE 2025
FIELD TEAM
Regional Managers
Sr. Vice President, Global Supply Chain Steve Schult (916) 446-8383
Tehama, Butte, Glenn, Sutter, & Yuba Christine Ivory, (530) 518-9109 Colusa, Yolo & Solano Nicole Jansen, (530) 338-6440 Sacramento County, San Joaquin County, North of Hwy 205 & East of San Joaquin River KC Clendenin, (209) 596-5375 San Joaquin County, West of San Joaquin River & South of Hwy 205 Stanislaus County, North of Tuolumne River & Hwy 132 Justin Elam, (209) 303-7306 Stanislaus County, East of Hwy 99, South of Tuolumne River Austin Jackson, (209) 417-2010 Stanislaus County, West of Hwy 99, South of Tuolumne River, South of Grayson & Howard Road’s West of San Joaquin River Merced County, North of Merced River & Hills Ferry & Stuhr Roads Trent Voss, (209) 470-5981 Merced County, South of Merced River & Hills Ferry Merced County, South of Hwy 140 Madera County, North of Avenue 12, Firebaugh Blvd, Avenue 7½, & W. Nees Avenue Carla Youngblood, (559) 240-0906 Madera County, South of Avenue 12, Firebaugh Blvd, Avenue 7½ & W. Nees Avenue, Fresno County, North of Hwy 201/Avenue 400, North of Conejo Avenue & Kamm Fresno County, South of Hwy 201/Avenue 400, South of Conejo Avenue & Kamm Avenue, East of Derrick Avenue, Tulare County, Kings County, & Kern County Anthony Scudder, (559) 470-9731 Membership Office Jennifer Claussen Supervisor – Member Relations Administration (209) 545-6225 & Stuhr Roads, North of Hwy 140 Kenny Miyamoto, (209) 323-8454 Avenue, West of Derrick Avenue Ashley Correia, (559) 356-1584
Chief Agricultural Officer Mel Machado (209) 545-6222 – Salida (209) 531-6352 – Cellular
Daniel Dekeyrel Member Relations Coordinator (Delivery Tags) (209) 545-6261
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ALMOND FACTS
2025 Grower Liaison Committee Members
LEGEND
DISTRICT 1
DISTRICT 2
John Monroe Elaine Rominger Gerald Rominger Carole M. Cain Catherine Cain Josh Pippit Catherine Marsh Michael Samra Jacob Amsler Dustin Timothy Sid LaGrande Jonnalee Dunn Josh Campbell Ryan Finnen Ashley Dowden Jake Amsler
Kelli Evans Dan Cummings Kevin Davies Timothy Perraie John Nock Meredith Christopher P. Samantha Lewis Larry Bradley Luke Konyn
Chair Vice-Chair Ex-Officio Director Appointed (Member-at-Large)
Tom Knowles Steve Carlos Michael Montz Brian Erickson Ray Antonowich
DISTRICT 3
DISTRICT 4
Dale Van Groningen John Thoming Bruce Oosterkamp Donald Drake Durk Van Laar Tim Mohler Jeff Stuit Jack Dalton Clayton Bogetti Don Freitas Andrew Kamper John Almeida Jordan Van Vliet Jason Van Groningen
George te Velde Kevin Fondse Kenneth Roos Matt Visser Lance Ioppini Wesley Eisenga Spencer Franceschetti Martin Adrian Lukas Doornenbal Ed Tilma John deVisser Scott Sand Wayne Bruns Joe Martin Rick Van Vliet
For Grower Liaison contact information, please contact your regional manager.
DISTRICT 5
DISTRICT 6
DISTRICT 8
DISTRICT 9
DISTRICT 7
Stephen Van Duyn Neil Van Duyn Harry (Sonny) Johns Matt Fredriks Danielle Higby LeBeouf Tim Baker James Kinzie
Nick Blom Charles Crivelli III Steve Vilas Dirk Van Konyenburg
Matt Efird George Goshgarian Colin Unruh Daniel Babshoff Melvin Lubisich Nayiri Saghdejian John Locker Andrew Cunha Ryan Metzler Michael Keith Smith
Kent Stenderup Clinton Shick Shaminder S. Brar Gerard A. Loaiza
Dan Mendenhall Robert J. Weimer Dan Clendenin Rodney L. Voumard Michael Temnyk Rodney E. Ratzlaff Jr. Steve Moeller John Pereira Bryan Jacobs Rick Scoto Dante Migliazzo Paul Atwal Minda Nespoli Jed Kruppa
Chris Couture Pete Romanini Ankit Behl
Justin Romero Derek Coelho Robert Mailloux Steve Scheuber Allen Peterson Jeff Lee Matt Romero John Hack Stan Chance Trevor Cordova Don Clark
Gordon Heinrich Chris Vanderstoel Jon Beck Jonathan Flora Bob Kulina Cody Vella Naomi Layland
Sam Ghilarducci Garrett Gilcrease John Allen Doug Kindig Brian Medeiros Karmjeet Jhandi Keith Gilbert
Ranvir Tung Kam Bopari
Mitch Bagdasarian Mike Mohammadi
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MAY–JUNE 2025
MARKET REPORT
ALMOND MARKET UPDATE
Blue Diamond Almond Market Update — May 16, 2025
OVERVIEW April shipments totaled 241.1 million pounds, surpassing market expectations. Export shipments set a new monthly record at 187.8 million pounds, marking a 6% increase year over year, bringing the year-to-date total in line with last year’s performance. However, domestic shipments saw an 18% decline, with a downward trend over the past several months impacting total shipments. Year-to-date shipments now stand at just over 2 billion pounds, reflecting a 1.4% decline compared to the same period last year.
SHIPMENTS India:
April shipments totaled 45.9 million pounds, marking a 16% increase from the prior month and a 39% increase from the same period last year. The year-to-date gap stands at 4%, with total shipments reaching 307 million pounds, compared to 321.1 million pounds at this time last year. The 1,400+ containers shipped during the month highlight India’s efforts to stock up ahead of the upcoming early Diwali. Despite the ongoing geopolitical shifts, India continues to source the majority of its almonds from California. Demand is expected to remain strong through the first half of July, to ensure shipments arrive before Diwali. China/Hong Kong/Vietnam: Shipments to the region for the month totaled 9.2 million pounds, reflecting a 25% decrease compared to last year. Year-to-date shipments are trailing by 28%, as tariffs continue to impact new sales in the region. Chinese buyers are increasingly sourcing from Australia, as the tariff impact has made California almonds less competitive. With the recent announcement of a 45% U.S. tariff on shipments to China for a 90-day period, buyers may seek to hedge their positions against a potentially smaller Australian crop. Meanwhile, kernel sales into Vietnam continue to rise, driving a 45% increase in year-over-year shipments through April. Vietnam has become the preferred destination for manufacturing, as shifting geopolitical dynamics continue to alter global trade flows.
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ALMOND FACTS
Europe: Europe reported a total of 66.5 million pounds in shipments for April, reflecting a 23% increase year over year, bringing the continent’s year-to-date total to -1%. Many European buyers have maintained a hand-to-mouth purchasing approach throughout the year, which was particularly evident this month following a slow March. Two key markets, Spain and Germany, have seen declines this year, but this has been offset by growth in the Netherlands and Italy, which have increased by 28% and 10%, respectively. Both countries have now surpassed Germany in the rankings of European almond importers. With coverage for the rest of the year still pending, demand is expected to remain steady. Middle East: The Middle East experienced another strong month of shipments, totaling 29.8 million pounds, reflecting an 8% increase compared to April 2024. Year to date, the region is up 13%, maintaining strong demand for California almonds and proving to be a consistent bright spot for the industry this year. Several countries in the region have seen significant growth compared to last year, with Turkey up 24%, Jordan up 39%, and Saudi Arabia up 34%. Although Turkey had a slower month in April, Mersin continues to serve as a major trade hub, along with Dubai. Buyers in the region have secured nearby coverage but will likely seek additional purchases to cover their July-forward needs as we approach the transition period before the new crop. Domestic: April shipments totaled 53.3 million pounds, marking a 17.8% decline compared to last year, bringing year-to-date shipments to 518.8 million pounds, a 5.2% decrease from the prior year. New sales for April amounted to just over 51 million pounds, resulting in commitments of 202.5 million pounds, down 16.97% compared to crop year 2023. The domestic market has now seen six consecutive months of decline compared to the previous year, with the last two months showing declines exceeding 17%. While consumer spending and point-of-purchase decisions have moderated, there is potential for stabilization in the coming months.
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MAY–JUNE 2025
MARKET REPORT
COMMITMENTS Total commitments amounted to 581 million pounds; a 5% decrease compared to the previous year. New sales for the month reached 192.5 million pounds, reflecting a 12% decline year over year. Current shipments and commitments now represent 81.6% of total supply, slightly trailing last year’s pace with three months remaining in the crop year. The industry is on track to experience a similar tight carryout to last year, with projections of just under 500 million pounds. CROP The 2025 Subjective Estimate, released on May 12, forecasts a crop of 2.8 billion pounds, based on 1.39 million bearing acres and an implied yield of 2,010 pounds per acre, slightly below the five-year average. Assuming crop production reaches the high end of industry estimates at 2.8 billion pounds, the industry is still expected to maintain a balanced supply and demand landscape through next year and points to price stabilization as we approach the new crop. The market will wait for further clarification on the crop with Objective Estimate in July.
Market Perspective Overall, the market outlook for the coming months remains positive, supported by sustained global demand and tight supply as we approach the final months of the crop year. This should help stabilize prices heading into the new crop. While uncertainties remain, particularly regarding potential tariff changes and the outlook for the 2025 crop, robust demand in key export markets such as India and the Middle East is expected to drive growth. It would be wise for buyers to secure coverage sooner rather than later to mitigate the risks of supply shortages and price fluctuations.
Laura Gerhard, Vice President of Ingredients and International Branded, Blue Diamond Growers
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ALMOND FACTS
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MAY–JUNE 2025
NEWS IN A NUTSHELL
Sitting Down with Chief Agricultural Officer, Mel Machado
Blue Diamond icon, Mel Machado, was recently promoted to chief agricultural officer. He joined Almond Facts to discuss his new role, the strategic plan, and his passion and vision for growers and almond farming. AF: When you started your career at Blue Diamond in the 1990’s did you have any idea you’d end up where you are now ? MM: Definitely not! I’ve often wondered how I ended up here. I grew up in a dairy and my background and interests were in vegetables. I ran the school farming operation and taught plant science and ag business for the night program at Merced College for 13 years. I
Relations for the past four years, to chief ag officer. Could you talk about your primary responsibilities in the role and what growers can expect ? MM: The big change for me is that I‘m no longer involved in the day-to-day management of the Member Relations team. It’s now in the capable hands of our lead regional managers, Christine Ivory and Trent Voss. Member Relations now reports to Steve Schult, SVP of Global Supply Chain. The move integrates Member Relations deeper into the organization and allows me to be more involved in the strategic initiatives. One of my roles has been, and will continue to be, an ambassador to the almond industry and to the greater ag community. My internal role deals more with the development and implementation of initiatives as they relate to the strategic plan, and how the function of producing the almonds interacts with how we’re advancing the direction of the Cooperative.
never thought I’d be teaching either. But the department chair, Ken Huepel, called as I was graduating from Fresno State and asked me to visit with him which led to the position as a part-time instructor where I taught plant science courses. Meanwhile, I was a full-time “Farm Coordinator” overseeing the 250-acre school farm. Ken had a way of challenging you. One day he informed me that I was going to teach a computer applications course. Not having any experience in that area, I was naturally very concerned. But he told me, “You do your best work when you’re learning. You’ve got a year to get it done.” He was an amazing mentor, and I owe him a lot. When I eventually decided to get out of education, I was considering public relations in agriculture, which is kind of what I’m doing now! I had turned down three positions at that time for the spot that opened at Blue Diamond that I was fortunate enough to get. AF: Let’s talk about your role at Blue Diamond . It has changed as you’ve moved from vice president of Member
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ALMOND FACTS
AF: Talking about strategic plan, what role have you played in moving the plan forward thus far ? MM: I’ve been working with Rebecca Bolton on Blue Diamond ’s finance team to update and optimize the premium schedule. As our technology improves, we’re working to match the costs of processing the almonds with the values we can earn in the marketplace to incentivize and reward growers for the quality almonds they deliver. Obviously, these values need to consider the costs growers incur in producing the best quality crops. We’re also launching a variety optimization project. Nurseries and the USDA have been launching quite a few new varieties, and more are under development. Growers will often ask, “What do you want me to plant ? What does the cooperative want or need ? ” But this is a complex decision. On the growers’ side of the equation, there are interactions between soil, geography, weather, water, and rootstocks. That must all be considered. Some of the options growers have may not be the best choice for the applications Blue Diamond needs nor the markets we serve. Some of the attributes we need or favor the most may not be the best choice for growers. Obviously, planting an orchard is a long-term commitment and a serious investment. Current university data places planting an orchard at $12,000 per acre. Adding the annual
productions, which have increased significantly, can result in 11 to 13 years to break even on the initial investment. We want to be sure that the almonds our growers can produce will bring them the highest possible net return. That ultimately requires strong correlation between what the growers can produce and what the Cooperative can do with that production. AF: Could you share what it means to be an ambassador for Blue Diamond and the almond industry ? What does that look like for you moving forward ? MM: There will be components in the legislative, regulatory, and educational environments. While my term as a director on the Almond Board is ending, I’ll still be deeply involved in work at the Board committee level. I’m on the Integrated Pest Management Program Advisory Committee for the UC. Then there‘s industry relations; over the past few years I’ve been working with the honey bee industry to understand their issues as they relate to the supply of strong colonies for almond growers. I frequently present to Pest Control Advisors and growers on pest management issues and the economic implications to growers. Finally, as ambassador, I will work to enhance Blue Diamond ‘s reputation in the local community and with industry partners. I am all about the practical application. That’s why I‘m here. So, in this case, with the university,
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MAY–JUNE 2025
NEWS IN A NUTSHELL
it’s determining how to take that science, that biology, that botany, and turn it into the practical application that growers need to properly implement new practices and refine old ones. It’s considering how to take what the experts know and apply it in a practical fashion in the orchard. Nothing else matters to me. AF: What motivates you most in this role ? What‘s the most rewarding part of being an advocate for almond growers ? MM: Easily, it‘s the people. Working with growers is the fun part of this job. It’s an absolute blast. I‘ve had the good fortune of being around the grower community for a long time. When I was a student at Fresno State I got involved with the Young Farmers and Ranchers Committee of the Farm Bureau, the YF&R. I am literally here today because of my involvement in the YF&R. I chaired the Vegetable Advisory Committee for the California and the American Farm Bureaus for five years. I was a veggie guy, not a tree guy, but I was able to build a good network within the California grower community. Blue Diamond member Dan Clendenin was on the liaison committee back in 1992 and told me to apply for a Blue Diamond field supervisor position for northern Stanislaus and San Joaquin counties. I was fortunate to be selected. AF: In the tough times growers are facing what are some key actions Blue Diamond ‘s leaders are taking to support our members ? MM: We are laser focused on increasing the value of the crop to increase the return to the grower. That’s not something you just throw a switch on and add a buck a pound to the value. It requires a lot of work because there are so many external forces involved. The industry is very fragmented. You‘ve got almost 100 handlers, and no one knows how many individual growers are selling their own crops. That means you have quite a few sellers chasing the same number of buyers. It takes a lot of work by a well-tuned organization to fight for every efficiency, every optimal condition you can create to gain an advantage over the competition and then leverage that advantage
to produce results for the grower. That can take years and you‘re working in an environment that, in many cases, works against you. Tariffs, for example. Non-tariff trade barriers, insect pests, diseases. We’re working on all that so we can optimize our operations and maximize that return. It’s a lot of work but I’m a firm believer in the fact that you can only coast downhill. If you’re not fighting and scraping for it every year, you’re coasting, and you can only coast downhill. It’s an ongoing fight and you can’t sit back and relax. AF: Where do you see the future of almond farming in the next 5 to 10 years ? MM: It‘s obvious that Sustainable Groundwater Management Act (SGMA) will have a role in this. Even today, the agriculture community doesn’t fully know what that impact will be and we‘re ten years away from full implementation. There will be some kind of impact on the entire Central Valley from Tehama to Kern. In the northern San Joaquin Valley, we also have the peak flows issue for the Stanislaus, Merced and Tuolumne rivers which threatens to reduce the amount of water available to irrigation districts sourcing their supplies from those rivers. Water is very controversial in California. I remind growers that any conversation about water in California is a conversation about moving it because it’s never in the right spot. Here at Blue Diamond , we are nearing the completion of our own water risk analysis project to help us fully understand the risk to our growers and the Cooperative. Regulatory pressures in California on plant protection materials will not get easier. The Department of Pesticide Regulation’s Sustainable Pest Management Project is certain to provide challenges as well. I understand the uncertainty facing growers. Farmers are resilient and they find a way. What got us here today isn‘t going to get us where we need to go 25 years down the road. So where do I see the farming of almonds five to 10 years from now ? We‘ll still be here, but it‘ll be different. Farming is a lifestyle and it’s also a business that needs to be managed appropriately.
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ALMOND FACTS
AF: Could you provide one or two suggestions for almond growers to get more involved with Blue Diamond ?
MM: Get more involved in agriculture, period. Read a lot and be informed. And read things beyond what interests you. Insects, diseases, varieties, regulatory and legislative issues all need attention. Your best source of information might not be your best friend. In other words, the guy you‘re leaning on as your source might not have your best interest in mind. Take the time and pay attention, listen, and ask questions. There is no such thing as a dumb question! The most beautiful thing about this network of people that I‘ve developed over the last 48 years is I can pick up a phone and ask questions. I‘m still in regular contact with several people from my past who have nothing to do with almonds, but I can call them to ask for news or updates. The best growers know they don‘t have all the answers and aren’t afraid to ask questions. In this business, you can’t know all the answers.
AF: What‘s your greatest wish for the future of Blue Diamond ‘s almond growers ?
MM: That the value of what they produce continues to be recognized by the consumers and that we can deliver a return to growers that enables them to enjoy their business. I want the consumer to realize the value that our growers and the Cooperative provide: a wholesome, nutritious food that easily fits into their daily diet and provides them with many benefits. Farming isn’t easy. But working together, I know that our member-growers will be able to continue producing the amazing almond.
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MAY–JUNE 2025
NEWS IN A NUTSHELL
#WeAreBlueDiamond Social Media Activity From trade shows like Specialty Coffee Expo and Sweets & Snack Expo to bold, new flavor launch like Cherry Slurpee at 7-11 and Speedway stores, we’ve got our foot on the gas pedal at Blue Diamond . We also enjoyed “Cultivating Connection: Women Uplifting Women” an internal event for the women of Blue Diamond and chased the Nutty Cruiser™ to Brooklyn Bowl for a fun event. UC Davis culinary students participated in a cooking challenge that featured Blue Diamond ingredients. And finally, our Mike’s Hot Honey flavored almonds were highlighted in “Eat This, Not That”
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ALMOND FACTS
BLUE DIAMOND INVESTMENT PROGRAMS Current Investment Rates available as of May 15, 2025
Blue Diamond Growers offers members short-term and long- term investment programs. The objective of these programs is to serve as a competitive investment alternative for our members and provide Blue Diamond Growers with a steady source of funds. The interest rates effective May 15, 2025, for the program are listed here:
Short-Term Investment Certificate (STIC)
Long-Term Investment Certificate (LTIC) (Maturity Date of 6/30/2027)
Initial Investment Required
$1,000
$50,000
Interest Rate
5.25%
4.50%
(Variable, subject to change)
(Fixed rate)
For more information, contact your local Regional Manager, or Member Services at (209) 545-6225.
This summary does not constitute an offer to sell or a solicitation to purchase investment certificates. We will provide a package of documents for the programs to those members who are California residents and who express an interest in participating in the program.
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MAY–JUNE 2025
NEWS IN A NUTSHELL
Creamy Sausage and Gnocchi Skillet Prep Time: 5 minutes Cook Time: 15 minutes Difficulty: Easy Serves up to: 4
Ingredients 1 lb. ground Italian sausage 2 Tbsp. olive oil 1 (8 oz.) container white button mushrooms, sliced 3 cloves garlic, minced ½ cup chicken broth ½ cup Almond Breeze ® Original Almondmilk 1 Tbsp. cornstarch dissolved in ¼ cup water
1 (16 oz.) container shelf stable potato gnocchi ½ tsp. Italian seasoning ½ tsp. paprika ½ tsp. salt ¼ tsp. pepper 1 (5 oz.) container baby spinach ¼ tsp. crushed red pepper
Directions 1. In a large skillet over medium heat, add sausage. Cook until crumbled, then remove from skillet and set aside. 2. In the same skillet, add oil. Add mushrooms and cook about 3-5 minutes, until lightly browned. Stir in garlic and cook until fragrant. 3. Stir in broth, almondmilk and cornstarch slurry. Bring to a boil, then simmer until thickened. Stir in gnocchi, Italian seasoning, paprika, salt, pepper and spinach. Cook until spinach is wilted and gnocchi is tender. 4. Stir sausage into mixture and cook about 5 minutes. Top with crushed red pepper. 5. Serve and refrigerate leftovers.
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ALMOND FACTS
Pannenkoeken with Mixed Fruit Prep Time: 10 minutes Bake Time: 20 minutes Difficulty: Easy Serves up to: 6 Ingredients 2 Tbsp. unsalted butter 6 large eggs 1 cup Almond Breeze ® Original Almondmilk 2 tsp. vanilla extract 1 cup all-purpose flour 1 Tbsp. sugar Directions
1. Preheat oven to 425°F. Place butter in a 12” cast-iron skillet and place in the oven while preheating. 2. In a medium bowl, whisk eggs, almondmilk, flour, sugar and vanilla extract together. 3. Remove skillet from oven and swirl melted butter around to coat pan. Pour in batter and bake 20-25 minutes, until puffed and lightly browned. 4. In a medium bowl, stir kiwi, strawberries, blackberries and grapes together. 5. Serve pannenkoeken with mixed fruit and top with maple syrup. Refrigerate leftovers.
1 kiwi, peeled and chopped ½ cup strawberries, sliced ½ cup blackberries ½ cup red or green grapes Maple syrup, to serve
21
MAY–JUNE 2025
CORNERING THE MARKET
New Blue Diamond Barista Blend Almondmilk Packaging Revealed at Specialty Coffee Expo Blue Diamond has just unveiled its new package redesign for the Barista Blend Almondmilk. This reinforces the brand’s legacy in supporting small family-owned almond orchards and coffee shops nationwide. This new branding debuted at the Specialty Coffee Expo in Houston, Texas from April 25-27. Designed to froth, steam, and blend flawlessly into coffee beverages, Blue Diamond Barista Blend is a rich and creamy non-dairy milk that delivers both taste and performance and is available exclusively for foodservice locations, including independent cafes and nationally recognized chains.
“ Blue Diamond Barista Blend‘s new packaging tells the story of our more than 100-year legacy as passionate almond innovators. The origin of our almonds begins in local California orchards and reaches coffee cafes nationwide for the perfect serve,” said Carmen Bourgaize, chief commercial officer at Blue Diamond. “We are excited to refresh our packaging to better represent our brand and heritage.” The new packaging comes at a time of rapid growth in the non-dairy category. Plant-based milks are growing twice as fast as dairy milks in foodservice operations, driven by consumer preference and demand. 1 The packaging is a playful acknowledgment of the journey from farm to cup between almond growers and baristas. To tell this story, illustrations in a contrasting blue and white color palette intentionally connect the hands of the almond tree “shakers” with those of the coffee “creators.” To inform the redesign, Blue Diamond conducted quantitative research and in-depth sessions with baristas and cafe owners as they used the product. Eight out of 10 baristas preferred the product in both hot and iced drinks versus the almondmilk they use today. Eighty-two percent praised Blue Diamond ’s foam depth and stability and 72% rated the taste as exceptional. 2
New branding showcases the journey from farm to cup for the perfect serve
¹ https://www.statista.com/statistics/1280394/global-plant-based-food-market-value/ ² BDG Proprietary Qualitative and Quantitative Research, Palate Insights, August 2024 and November 2024
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ALMOND FACTS
Blue Diamond Growers at Specialty Coffee Expo Blue Diamond Growers debuted the new Barista Blend at the Specialty Coffee Expo in Houston, Texas during show hours from Friday, April 25 to Sunday, April 27. Attendees enjoyed Blue Diamond ’s Barista Blend Almondmilk in coffee samples and learned about the product and its heritage. Baristas were impressed with the ability to do latte art with Barista Blend with many saying they cannot do latte art with their current almondmilk. They also commented on the color being close to dairy milk and that our Barista Blend had a more neutral flavor versus their current product.
23
MAY–JUNE 2025
CORNERING THE MARKET
How Convenient! Limited-Edition Cherry Slurpee® Flavored Almonds Your stop at the convenience store is about to get even sweeter as Blue Diamond launches limited-edition snack almond flavor: Cherry Slurpee ® Almonds. This tasty flavor is available nationwide in 7-Eleven and Speedway stores from April 30 through June 24 in 1.5-ounce tubes. The Cherry Slurpee ® Almond tubes are on promotion: get two 1.5-ounce tubes for $3. To celebrate the nostalgic flavor, the Nutty Cruiser™ will visit the 7-Eleven headquarters in Irving, Texas on June 11!
Every bite of Cherry Slurpee ® Flavored Almonds brings a new experience you’ll love. Think summer. Think sweet treats. Think pure goodness. You get all that and more in these tart-tastic snacks with 7 grams of protein.
“Bring Your Flavor Tour” Launches
The Nutty Cruiser ™ kicked off the summer “Bring Your Flavor Tour” starting with the Los Angeles County Fair from May 2-4, and it was a hit! Blue Diamond plans to distribute one million samples during fiscal year 2025 and we are currently on track to make this happen. Each event will include the Nutty Cruiser ™ , Guess Your Flavor game, photobooth where guests can choose if they are sweet, spicy, or bold, almond-hole (a twist on corn hole), and samples at the Flavor Bar!
Follow the Nutty Cruiser™ on its national tour here: bit.ly/nutty-cruiser
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ALMOND FACTS
Blue Diamond ’s Energetic Appearance at the Sweets & Snacks Expo
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GET EVERY NUT
Blue Diamond Almonds stole the show at the Sweets & Snacks Expo with an interactive booth featuring a branded claw machine and a branded Plinko game that regularly drew lines 20+ people deep (a rare achievement at the event)! The Blue Diamond team’s coordinated blue tracksuits became the unofficial outfit of the show, while the Nutty Cruiser ™ at the main entrance created an unforgettable first impression. With brand ambassadors distributing samples outside and strategic product sampling inside, the comprehensive brand experience helped the team forge valuable connections with key retail buyers throughout this wildly successful event!
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25
MAY–JUNE 2025
MEMBERSHIP BASICS
Blue Diamond ’s Big Shift: Direct Deposit is the Future for Grower Payments As mentioned in the last issue, in a bold move toward efficiency and security, Blue Diamond Growers is ushering in a significant change to its payment processing system. With over $250,000 spent annually on printing and mailing grower checks and statements, the traditional approach has proven costly and leaves growers’ funds susceptible to mail fraud and theft. Beyond financial risks, reliance on paper payments means slower fund delivery—taking days compared to the swift and seamless experience of direct deposit. Recognizing these challenges, Blue Diamond is launching a direct deposit drive to encourage grower participation before mandatory enrollment begins at harvest 2026. The transition, which is overwhelmingly supported by the board of directors, marks a complete policy shift that aims to streamline payments and enhance security for growers.
Progress in Motion Since initiating the campaign, grower adoption has climbed steadily—from 51% participation in January to over 64% as of the April payment. But there’s more work to be done. The goal is 100% participation by harvest 2026, ensuring every grower experiences the benefits of direct deposit. Don’t Delay. Sign Up Today! Switching to direct deposit isn’t just a matter of convenience, it’s a crucial step toward a more secure, reliable and efficient payment system. Processing typically takes two weeks, so growers are urged to submit their applications promptly to avoid delays. Ready to Enroll? Here’s How Member-growers can obtain direct deposit forms from the Grower Portal or by reaching out to their regional manager. The Membership office can also help with processing direct deposit forms at (209) 545-6225. Change is on the horizon, and Blue Diamond is paving the way for a future free from the hassles and lack of security of paper checks. So make the switch to direct deposit today and ensure a smooth transition before harvest 2026.
Pre-Harvest Checklist: Preparing for a Smooth Harvest
To ensure a seamless and efficient process as the harvest season approaches, Blue Diamond Growers encourages all member-growers to complete their pre-harvest checklist. Proper preparation helps prevent delays, minimizes errors, and ensures growers receive timely payments. Here’s your step-by-step guide to pre-harvest readiness:
May ✔ Portal Access
Sign up for the Blue Diamond Portal or log in to confirm your password is active. This ensures you can access essential tools and resources when needed. Make sure you have a designated email updated in our system to receive the latest notifications. ✔ Acreage Updates Review your current acreage details. Did you pull or plant any new orchards this year ? Have you updated any subcontract designations or field names ? Make the necessary changes to ensure accurate reporting. ✔ Hulling Verification Confirm your designated huller for the current crop year. Accuracy here prevents unnecessary processing delays.
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ALMOND FACTS
June ✔ Assignment Updates
✔ Stockpile Advances If you anticipate needing a stockpile advance, complete a Stockpile Advance Agreement form ahead of time.
Verify any Irrevocable Assignments from prior years that have ended and establish new ones for the upcoming crop year.
July 15, or Two Weeks Before Harvest ✔ Deferrals Planning to defer any payments from your 2025 crop ? Complete and submit a Crop Deferral form to process your request. ✔ Huller Communication Determine which lots require a Breakdown Request by checking the designated box on the tag. Additionally, confirm subcontract field names for accuracy. ✔ Harvest Coordination Educate your crew and custom harvesters on subcontract field names to reduce errors and ensure smooth field operations.
At Harvest ✔ Harvest Timing
Only harvest when the crop is dry and ready—this ensures optimal quality and prevents unnecessary complications.
✔ Inshell Survey Planning to produce inshell almonds ? Conduct a reject damage field survey and ensure damage levels remain below 3.0%. Have Questions? For guidance and assistance, reach out to your regional manager. Preparing ahead of time ensures a hassle free harvest and efficient payment processing. Let’s make this season the smoothest one yet!
Article contributed by Blue Diamond Growers.
ARE YOU SIGNED UP ON THE BLUE DIAMOND PORTAL?
The Portal Features: • Access to complete grower account information • Full financial history • Full delivery and grading history • Run pre-set reports • Email or export information to Excel or as a .pdf • Access to real-time delivery and grades • Viewable on any device
Where Do I Sign Up? Sign up via your regional manager or through the Member Relations Department. For questions or support, call Daniel Dekeyrel (209) 545-6261
27
MAY–JUNE 2025
GROWING THE GOODNESS
A Conversation with John Monroe Reflecting on Nine Years of Service on the Blue Diamond Board of Directors
Almond Facts (AF): John, thank you for taking the time to speak with Almond Facts. As your term on the Blue Diamond Board concludes, we’d like our growers to understand
AF: With a background in electrical engineering, what led you to such a vast career shift ? JM: It started as my father-in-law’s retirement project. As he got older, I stepped in to help manage the orchard. After he passed, we decided to continue farming with the Hendersons. We bought 50 acres in the mid-90s, then expanded with 200 acres off I-5. The decision aligned perfectly with my retirement from Hewlett Packard. It was great timing. Farming has been a tough but incredibly rewarding second career. I love the people, the challenges, and the sense of purpose. I’m always happy after a day on the farm. AF: How has Blue Diamond evolved and changed since you joined the board in 2016 ? JM: It’s grown tremendously. In 2015, the board committed to a strategy focused on delivering consistent, industry- leading grower returns. That required serious investment in food safety, marketing, sales, and production capacity. Today, Blue Diamond is a major player in the snack nut category, a leader in plant-based beverages, and a fierce competitor in the ingredients space.
what it takes to serve on the board of directors. But first, please tell us a bit about your farming operation and how you became a Blue Diamond member. John Monroe (JM): Our farm is based in Arbuckle, where we grow a few blocks of almonds. We planted our first block in 1998, but our ag journey started earlier with my father-in-law, Bill Warne. After retiring as California’s director of Water Resources in 1966, Bill returned to agriculture, bought land in Arbuckle, and partnered with local grower Bob Henderson to plant walnuts. We joined Blue Diamond in 1982, planting our first almond block in what we thought was an innovative layout. Turns out we had the wrong varieties planted too densely, but thankfully, it was a small block. We learned a lot and have been improving ever since. Today, we’re working with the third generation of Hendersons, many of whom are Blue Diamond members. Every new planting is a chance to apply what we’re learning and try something better. Photo credit: Paul Wilkinson Photography
AF: What are you most proud of during your board service ?
JM: Hiring Kai Bockmann as CEO in 2022 was the biggest move. It’s the most important decision a board can make. Kai brings energy and focus; he challenges us to think bigger and move faster to strengthen grower returns. I’m also proud that we’ve delivered industry-leading returns for nine straight years. We’re aligned on a clear goal: maximizing value for our growers, now and in the future. Another highlight is the Orchard Stewardship Incentive Program (OSIP), which rewards growers for sustainable, high-quality practices. It also gives our sales team an edge with customers who prioritize stewardship.
AF: Were you always interested in being a farmer ?
JM: Not at all. I grew up in New Jersey near the Meadowlands, with a view of the New York City skyline from my house. If you’d told me in high school that I’d end up in agriculture, I wouldn’t have believed you. But I’ve had so much fun with the farming adventure.
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ALMOND FACTS
JM: I’ll be serving as president of The Forum Charitable Fund and continuing my work on the board of the Stanford Jazz Workshop, which promotes jazz education. I’m also looking forward to spending more time with family, especially watching the grandkids grow in England, and playing as much trombone as I can!
As chair of the Governance Committee, I led the work to formalize our Governance Guidelines, helping the board operate more effectively. And I’m especially proud of my role as president of the Blue Diamond Growers Foundation. Each year, we award 25 scholarships to California students pursuing degrees in agriculture. That work has a lasting impact.
AF: What’s your favorite Blue Diamond product ?
AF: What surprised you most about being on the board ?
JM: Whole Natural almonds. I buy 25-pound boxes, roast them myself, and eat a handful every morning with my cereal. If everyone ate as many almonds as my wife Meg and I eat, we’d need a lot more trees! I’m also a fan of Honey Roasted and the new Almonds & More line. AF: Finally, what would you say to someone considering running for the board ? JM: I’d say, “Yes, but get involved first!” We need directors who know Blue Diamond , care about improving grower returns, and are ready to contribute. Board service is a serious time commitment (six meetings a year) and it requires business experience. Director-at-large, Chris O’Leary created a great list of key skills, which you can find in the blue box on page 30. I’m proud of the work the board has done and if you’re thinking about running, reach out to me or any director. We’d love to talk with you .
JM: I was surprised by how unprepared I felt at my first meeting. When Kent Stenderup and I joined in 2016, the rest of the board had served for many years and knew what to expect. That experience pushed us to develop a formal orientation process for new directors, with help from Dan and Jan Mendenhall and later Matt Efird. It’s made a big difference as new directors are now ready to contribute from day one.
AF: Is the board aligned on strategy ?
JM: Absolutely. What unites us is our commitment to maximizing grower returns. That shared goal drives alignment, even when we bring different perspectives to the table. Coming from a corporate background, I was used to people having conflicting agendas. Blue Diamond is different. We may debate how to achieve our goals, but we’re always aligned on what we’re trying to do. AF: What advice do you have for fellow growers about getting involved ? JM: Get involved! Our Cooperative needs active members. Start with the Grower Liaison Committee. It’s a great way to stay informed and make your voice heard. Sign up for the Blue Diamond Leadership Program. You’ll get to know Blue Diamond in depth. Serving on an Almond Board committee is a great way to learn more about the almond industry statewide. AF: Now that your time on the board is ending, what’s next for you ?
Jillian Luna, Communications Manager, Blue Diamond Growers
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MAY–JUNE 2025
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