CORNERING THE MARKET
New Blue Diamond Barista Blend Almondmilk Packaging Revealed at Specialty Coffee Expo Blue Diamond has just unveiled its new package redesign for the Barista Blend Almondmilk. This reinforces the brand’s legacy in supporting small family-owned almond orchards and coffee shops nationwide. This new branding debuted at the Specialty Coffee Expo in Houston, Texas from April 25-27. Designed to froth, steam, and blend flawlessly into coffee beverages, Blue Diamond Barista Blend is a rich and creamy non-dairy milk that delivers both taste and performance and is available exclusively for foodservice locations, including independent cafes and nationally recognized chains.
“ Blue Diamond Barista Blend‘s new packaging tells the story of our more than 100-year legacy as passionate almond innovators. The origin of our almonds begins in local California orchards and reaches coffee cafes nationwide for the perfect serve,” said Carmen Bourgaize, chief commercial officer at Blue Diamond. “We are excited to refresh our packaging to better represent our brand and heritage.” The new packaging comes at a time of rapid growth in the non-dairy category. Plant-based milks are growing twice as fast as dairy milks in foodservice operations, driven by consumer preference and demand. 1 The packaging is a playful acknowledgment of the journey from farm to cup between almond growers and baristas. To tell this story, illustrations in a contrasting blue and white color palette intentionally connect the hands of the almond tree “shakers” with those of the coffee “creators.” To inform the redesign, Blue Diamond conducted quantitative research and in-depth sessions with baristas and cafe owners as they used the product. Eight out of 10 baristas preferred the product in both hot and iced drinks versus the almondmilk they use today. Eighty-two percent praised Blue Diamond ’s foam depth and stability and 72% rated the taste as exceptional. 2
New branding showcases the journey from farm to cup for the perfect serve
¹ https://www.statista.com/statistics/1280394/global-plant-based-food-market-value/ ² BDG Proprietary Qualitative and Quantitative Research, Palate Insights, August 2024 and November 2024
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ALMOND FACTS
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