IN YOUR ORCHARD
THE ALMOND BOARD
Almond Board Hosts Influencer Bloom Tour to Strengthen Industry Storytelling The Almond Board of California (ABC) hosted a strategic bloom tour in late February, designed to deepen understanding of California’s almond industry among influential digital content creators. The two-day event brought a select group of social media influencers, registered dietitians and sustainability advocates into almond orchards at peak bloom to learn firsthand about industry practices, environmental stewardship, and the people behind California almonds.
“The purpose of this tour was to connect key communicators with the almond industry in an authentic and educational way,” said Natalie Henderson, director of Global Communications at ABC. “These are individuals who have a strong presence in health, wellness and sustainability spaces and are influential in how consumers shape their views and make food choices.”
Participants in the tour engaged with multi-generational growers, learned about pollinator health and water efficiency practices, and gained insight into the zero-waste innovations behind almond coproducts. ABC staff, including health and nutrition experts, were also on hand to present the science behind almonds’ nutritional value. “This wasn’t just a surface-level tour,” said Henderson. “It was designed to give participants a comprehensive look at our industry — from bloom to byproduct — and to address misconceptions directly through transparent dialogue.” According to Henderson, the role of influencers in shaping consumer opinion continues to grow. “The media landscape has shifted significantly. Many consumers now rely on trusted online personalities for information, especially around food and nutrition. These influencers become important third-party validators when they have personal experience with our industry.” The tour generated immediate results. During the event, attendees posted over a dozen organic Instagram stories, reaching an audience of more than 277,000 people and further content is in development. Beyond the digital reach, however, Henderson emphasized the long-term benefits of the program.
The group saw all aspects of the almond industry, including processing, which highlighted the use of hulls and shells
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