EDITOR’S LETTER
EDITORIAL Head of editorial Colette Doyle c.doyle@amba-bga.com Content editor Tim Banerjee Dhoul t.dhoul@amba-bga.com Art editor Yvette Beattie Sub-editor Heather Ford Insight, content and PR manager Ellen Buchan e.buchan@amba-bga.com CORPORATE Head of commercial relations Max Braithwaite m.braithwaite@amba-bga.com
Coming of AGE
As the new generation of AI gains traction in everyday life, how best can we harness its power?
recent article penned by tech guru Bill Gates hailed ChatGPT, the latest iteration of artificial intelligence, as nothing short of “revolutionary”. Gates believes that this development is as fundamental as the creation of the internet or the mobile phone, noting that it will change the way people work, learn, travel, access healthcare and communicate with each other. The key word here for our industry, of course, is ‘learn’. In our last issue, Neoma marketing professor Alain Goudey argued that ChatGPT could become a critical resource in enhancing remote learning, while pointing out that the technology “is a means, not an end”. Goudey advocates its use in collaborative group projects, as this could be a viable method for business school lecturers to use when guiding students’ use of AI tools. In this way, faculty sta can help learners understand the ethical debate surrounding the technology and how it can most eectively be used to support – but crucially, not replace – their own thinking. In this issue, our cover story from IEDC-Bled School of Management in Slovenia looks at the countless consequences of the growing involvement of AI in our daily life, including the identification and analysis of those new business challenges we face in the modern world. In fact, we are on the cusp of granting this new-generation AI the power to actively contribute to some of our key decisions across sectors as diverse and wide-ranging as medicine, transportation, sciences, finance and defence. The authors acknowledge that AI is more ecient than the human approach in many respects and that in fact human knowledge and skills are becoming obsolete across a number of roles, including in the field of leadership. Yet we desperately need this technology to assist us in repairing the havoc humanity has wreaked on our planet. So how best to proceed? The answer may lie in a partnership labelled ‘hybrid intelligence’, characterised by an integration of input from both parties, resulting in a new alliance between human and non-organic minds. This new era oers many opportunities, but we also need to proceed with caution and take heed of the words of French Enlightenment philosopher Voltaire: “With great power, comes great responsibility”.
Head of marketing and communications Leonora Clement
Senior marketing executive Edward Holmes
Head of IT and data management Jack Villanueva
Head of events Carolyn Armsby
HR and employer relations manager Aarti Bhasin Finance and commercial Director Catherine Walker
Colette Doyle , Editor, Ambition
THIS MONTH’S CONTRIBUTORS
Chief executive ocer Andrew Main Wilson
Executive assistant to the CEO Sharon Sidaway s.sidaway@amba-bga.com ACCREDITATION ENQUIRIES accreditation@amba-bga.com
ORIOL AMAT
BENOIT ARNAUD
PIERRE CASSE
ED HADDON
ELNURA IRMATOVA
JOSÉ MANUEL MARTÍNEZSIERRA
BEN NOTHNAGEL
ANSGAR RICHTER
PAWAN KUMAR SINGH
Copyright 2023 by Association of MBAs and Business Graduates Association ISSN 2631-6382 All rights reserved. Material may not be reproduced without the permission of the publisher. While we take care to ensure that editorial is independent, accurate, objective and relevant for our readers, AMBA accepts no responsibility for reader dissatisfaction rising from the content of this publication. The opinions expressed and advice given are the views of individual commentators and do not necessarily represent the views of AMBA. Whenever an article in this publication is placed with the financial support of an advertiser, partner or sponsor, it will be marked as such. AMBA makes every opportunity to credit photographers but we cannot guarantee every published use of an image will have the contributor’s name. If you believe we have omitted a credit for your image, please email the editor.
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Ambition APRIL 2023 | 7
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