DiversifyRx - May 2025

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There is zero downside to opening accounts with these secondary wholesalers . No fees, no commitment, just opportunity. Once you are set up, you will be added to their email lists, which are often goldmines for identifying trending, high-margin products. You do not need to be exclusive to any one wholesaler. In fact, having multiple accounts is part of the strategy. Two vendors may carry the same product, but one could offer it at a dramatically better price. You would never know unless you looked . NO GUARANTEES, JUST BETTER ODDS Let’s get real. There are no guarantees in pharmacy — PBMs are hell-bent on making sure of that. These product recommendations are not magic bullets. They are simply based on what we and other successful pharmacies actually see work. So, yes, it depends on your contracts, your region, and your patient mix. But trust me, if you want better outcomes, it starts with casting a wider net. You owe it to your bottom line to stop playing the same game and expecting different results. Instead, start leveraging a broader purchasing network and tuning in to what’s working across the country; you will discover more profit opportunities than you might expect. SEARCH WIDER. DIG DEEPER. WIN BIGGER.

At the end of the day, this is not about chasing unicorns. It is about taking practical, actionable steps to improve your pharmacy’s financial position. Having access to more distributors gives you flexibility, negotiating power, and an inside look at what is really working in the trenches. So, go set up those accounts. Read those emails. Compare prices. Ask questions. No one is coming to save your independent pharmacy, but we can help each other stay profitable and thrive. And it starts with knowing where to look.

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