BANNER FLOWN AND PHOTO TAKEN DURING DODGERS PLAYOFF GAME
COMMUNICATIONS PLAN
Position AARP as a thought leader, convener, and trusted resource for women voters ages 40-plus and issues affecting them and raise awareness about the findings with target audiences. STRATEGY GOAL
Deployed a multi-faceted marketing campaign that included:
Press release distribution Vanity webpage Print and digital advertorials Digital banner advertisements Social media posts and videos
In Clear Terms with AARP California podcast episode Radio spots Out of home ads Aerial banners TM
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