Issue 63 | MAY 2023
FEATURES
14 | BRAND VALUES Professor John Finch
explores how the Adam Smith Business School at the University of Glasgow is set apart as an institution by virtue of its name and looks at its resulting duty to honour the eminent economist’s legacy
30 | TRANSFORMATIVE TECHNOLOGY With the metaverse increasingly encroaching into everyday life, business schools must work out how to integrate it into academic operations and stay abreast of fast-moving innovations
18 | THE SPIRIT OF EDUCATION Serious wine buffs and seasoned hospitality professionals alike will be enthralled by the MBA in Wine & Spirits at the Burgundy School of Business. Programme director Jacques Thébault elaborates on why it’s the ultimate course for connoisseurs
40 | ALL CHANGE: REVIVING MANAGEMENT Is it time to reinvent the current commercial environment altogether? Professor Pierre Casse and Elnura Irmatova conclude their three-part series on leadership with some intriguing ideas
Ambition | MAY 2023 | 5
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