VISION AND STRATEGY September 2023

Development

Communications

Governance

Principal Aim “To achieve sufficient philanthropic income to enable the school to advance with strategic priorities; promote a culture of social responsibility and philanthropy that can contribute to the education and personal development of Dulwich pupils; and provide opportunities for the whole community to engage with the College’s mission and goals.” Matt Jarrett Director of Development Achieving our aims We will achieve our aims by developing a regular giving programme that communicates strategic priorities, raises funds for those priorities, increases the number of donors and strengthens an institutional culture of philanthropy; securing the necessary major gifts to achieve our mission and vision; and delivering events and communications to appeal to all OAs, balanced across social, cultural, and professional areas.

Principal Aim “To enhance the College’s reputation locally, nationally and internationally amongst our target audience groups by advancing the Dulwich brand and promulgating our enduring values and key messages.” Jane Scott Director of Communications Achieving our aims We will achieve our aims by focusing our co- ordinated and content-rich campaigns on the excellence of a Dulwich Education, including Free Learning, pastoral care, co-curricular and co-educational opportunities, our commitment to partnerships, our social mission and EDI (Equality, Diversity and Inclusion); facilitating media commentary on educational issues of significance; reviewing prospectus, website and social media content to ensure the best possible representation of the College; and undertaking appropriate surveys to help inform our strategy.

Principal Aim “To ensure the College fulfils its charitable objects and that the Govenors fulfil their obligations as charity

trustees.” Katy Jones Clerk to Governors

Achieving our aims We will achieve our aims by monitoring developments affecting our sector (nationally and globally); reviewing periodically key strategic issues affecting the College; ensuring the Governing Body has appropriate skills and experience (e.g. training); reviewing periodically the Terms of Reference of Committees; and taking legal and other professional advice where needed.

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