Independent Expenditure Ads on Ballot Measures (except ads by candidates and political party committees)
Disclosure and Manner of Display o May disclose only the largest contributor; may also use “ Top Funder(s)” instead of “ Ad Committee’s Top Funder(s )” o NOTE : If the image takes up fewer than 65,000 square pixels (smaller than a satdavnedratirsdem72e8ntxm90aypiinxestleleaaddienrcbluodaerd“ image advertisement), then the Who funded this ad?” in at least 8-point sdtiasncldoasrudreAsr.ial Regular type with a hyperlink to a website containing the required • Unless the disclosure area includes full “Ad Paid for by” and “Ad Committee's Top Funder(s),” disclosures, the advertisement must also link to a website containing the full disclosures in a contrasting color and in no less than 11-point font. o “Ad Committee’s Top Funder(s)” disclosure may not appear in all capital letters. o At ont ihnet eprunbelti cwuenbtsi li t3e0t hdaatyiss ahf yt epretrhl ien kdeadt et oo ftthheeaedl eschtai ol lnr. e m a i n o n l i n e a n d a v a i l a b l e • Ao tnhyetrewxitsoe raiumt haogrei zneodt roerqrueiqrueidr esdh ablyl naoptpal ipcpaebal er lianwt h. e d i s c lo s u r e a re a , ex c e p t a s *pTe hr ci se nt et xot f i tshne ogt rraepqhui icr. eI dn isfui cnhc lcui dr ci nu gmist t oa rn ct he es tahbeb ar ed vni ae teedd o“ nWl yh ion fcul un dd ee da thhyi ps eardl i?n” ,kwt oo ua l dw teabksei t ue pc omnot ar ei nti hn ag nt h1e0 • As odcvi ea rl tmi seedmi ae na tnsdi np ot hs tee fdo dr mi r eocft lpyobs tys t, hc eo ms omc ieanl tms eodr ioat ph ae gr ec oomr amc uc onui cnatt oi of nt hs em a d e v i a committee paying for the advertisement must include “Ad paid for by,” and “Ad Committee’s Top Funder(s)” disclosures in a contrasting color that is easily hreeaaddaebrlpehboytothoefatvheerage viewer and in no less than 10-point font on the cover or committee’s profile, landing page, or similar location; or on each individual post that is an advertisement. • Tl ahned di ni sgcpl oasguer, eosr ms i umsitl abre l ov icsai tbi loenoins vt hi eewc eo dv ef rr oomr haenayd ee lre pc throotnoi cwdheevni cteh et hpart oi fsi l e , cc oo mm pmuotne lrysuc rs ee ednt,ol avpi et owp t, ht ai sb fl eotr mo r osfmeal erct tpr ho on ni cem. I fe dt hi ai si ni sc il mu dpi rnagc, tbi cuatbnl eo tolni ml yi tae d t o , a hyperlink, icon, button, or tab to an internet website containing the required “ Ad paid for by,” and “Ad Committee’s Top Funder(s)” disclosures is permissible.
Communication
website disclosures. Social media ads that are a graphic, image, animated graphic, or animated image that an online platform hosting the ad allows to link to an internet website
advice@fppc.ca.gov 1.866.275.3772 or 916.322.5660 www.fppc.ca.gov FPPC EEAU • 033-08-2023 • Page 6 of 11
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