Political Advertising Disclosures
5. Independent Expenditure Ads on Candidates by Candidates and Political Party Committees
Communication
Disclosure and Manner of Display
Print ads designed to be individually distributed including mailings, door hangers, flyers, faxes, posters, newspaper and magazine ads, and oversized campaign buttons and bumper stickers (buttons 10 inches in diameter or larger and stickers 60 square inches or larger)
• “ Ad paid for by [c ommittee’s name ] ” (on file with Form 410). (Note: a printed letter ad may use “Paid for by” instead of “Ad paid for by” .) • A statement that the advertisement was not authorized by a candidate or a committee controlled by a candidate or if the advertisement was authorized or paid for by a candidate for another office, the disclosure must read: “This advertisement was not authorized or paid for by a candidate for this office or a committee controlled by a candidate for this office.” • Disclosure Format: Text must be in no less than 10-point font and in a color that has a reasonable degree of contrast with the background of the advertisement. o “Not authorized by” disclosure may not appear in all capital letters. • “ Ad paid for by [committee’s name]” (on file with Form 410). • A statement that the advertisement was not authorized by a candidate or a committee controlled by a candidate or if the advertisement was authorized or paid for by a candidate for another office, the disclosure must read: “This advertisement was not authorized or paid for by a candidate for this office or a committee controlled by a candidate for this office.” • Disclosure Format: Text must constitute a height of at least five percent of the advertisement, meaning that each line must be at least five percent of the advertisement, and must appear in a color that has a reasonable degree of contrast with the background. o “Not authorized by” disclosure may not appear in all capital letters. • Committee Name : the text for the name of the committee may be shortened by displaying only enough of the first part of the committee name to uniquely identify the committee.
Print ads larger than those designed to be individually distributed, such as billboards and signs (including yard signs)
advice@fppc.ca.gov 1.866.275.3772 or 916.322.5660 www.fppc.ca.gov FPPC EEAU • 073-02-2024 • Page 1 of 6
Made with FlippingBook Digital Proposal Creator