Independent Expenditure Ads on Candidates by Candidates and Political Party Committees
Communication
Disclosure and Manner of Display
Electronic media ads that are a graphic, image, animated graphic, or animated image that the online platform hosting the advertisement allows to link to an internet website not covered below (except for video ads, see below)
• Include for the duration of the advertisement , “ Ad paid for by [committee name] ” disclosures in a box with a solid white or black background at the bottom of the advertisement. Text shall be in a contrasting color, in at least 11-point, non- condensed standard Arial Regular type.* o Committee Name : the text for the name of the committee may be shortened by displaying only enough of the first part of the committee name to uniquely identify the committee. o NOTE : If the image takes up fewer than 65,000 square pixels (smaller than a standard 728 x 90 pixel leaderboard image advertisement), then the advertisement may instead include “ Who funded this ad?” in at least 8-point standard Arial Regular type with a hyperlink to a website containing the required disclosures. o Unless the disclosure area includes full “Ad Paid for by” disclosure, the advertisement must also link to a website containing the full disclosure in a contrasting color and in no less than 11-point font. “Not authorized by” disclosure may not appear in all capital letters. o An internet website that is hyperlinked to the ad shall remain online and available to the public until 30 days after the date of the election. • Any text or image not required shall not appear in the disclosure area, except as otherwise authorized or required by applicable law. *This text is not required if including it or the abbreviated “Who funded this ad?” font would take up more than 10 percent of the graphic. In such circumstances the ad need only include a hyperlink to a website containing the website disclosures. • Advertisements in the form of posts, comments, or other communications made via social media and posted directly by the social media page or account of the committee paying for the advertisement must include “ Ad paid for by ” and “Not authorized by ” disclosures in a contrasting color that is easily readable by the average viewer and in no less than 10-point font on the cover or header photo of the committee’s profile, landing page, or similar location ; or on each individual post that is an advertisement. o “ Not authorized by” disclosure may not appear in all capital letters.
Social media ads that are a graphic, image, animated graphic, or animated image that an online platform hosting the ad allows to link to an internet website
advice@fppc.ca.gov 1.866.275.3772 or 916.322.5660 www.fppc.ca.gov FPPC EEAU • 073 -02-2024 • Page 2 of 8
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