Independent Expenditure Ads on Candidates by Candidates and Political Party Committees
Communication
Disclosure and Manner of Display • The disclosure must be visible on the cover or header photo when the profile, landing page, or similar location is viewed from any electronic device that is commonly used to view this form of electronic media including, but not limited to, a computer screen, laptop, tablet or smart phone. If this is impracticable only a hyperlink, icon, button, or tab to an internet website containing the “Ad paid for by” and “Not authorized by” disclosures is permissible. • An advertisement for which a committee pays a third party to post from a social media account that is not the committee’s account must include a tag, or otherwise include a link to, the social media profile or social media landing page of the committee that paid for the advertisement. • Not required when the only expense or cost of the communication is compensated staff time unless the social media account was created only for the purpose of advertisements under the Act. • “Paid for by” and “Not authorized by ” disclosures printed clearly and legibly in a contrasting color and in no less than 8-point font at the top or bottom of the email, top or bottom of every publicly accessible page of the website, or when posted on a non-social media website that is not the committee’s website, at the top or bottom of each individual post. o “Not authorized by” disclosure may not appear in all capital letters.
Website and email
Electronic media ads that are audio only
• See disclosure requirements for radio ads below.
advice@fppc.ca.gov 1.866.275.3772 or 916.322.5660 www.fppc.ca.gov FPPC EEAU • 073 -02-2024 • Page 3 of 8
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