Independent Expenditure Ads on Candidates by Candidates and Political Party Committees
Communication
Disclosure and Manner of Display
Television* and video ads (including those disseminated over the Internet) *Television ads include those distributed via streaming technology or viewed via connected TV.
• “ Ad p aid for by” [committee’s name] (on file with Form 410). • A statement that the advertisement was not authorized by a candidate or a committee controlled by a candidate or if the advertisement was authorized or paid for by a candidate for another office, the disclosure must read: “This advertisement was not authorized or paid for by a candidate for this office or a committee controlled by a candidate for this office.” • Disclosure Format: Text must be of sufficient size to be legible to an average viewer, in a contrasting color to the background and must appear for at least four seconds at either the beginning or end of the advertisement. If the television or video ad is shorter than the required disclosure display time, the disclosure may be displayed for the length of the advertisement. o “Not authorized by” disclosure may not appear in all capital letters. o Disclosure must also be spoken during the ad if the written disclosure appears for less than five seconds of a broadcast 30 seconds or less or for at least 10 seconds of a broadcast that lasts longer than 30 seconds. o For committee name on videos disseminated over the internet ONLY: the text for the name of the committee may be shortened by displaying only enough of the first part of the committee name to uniquely identify the committee.
advice@fppc.ca.gov 1.866.275.3772 or 916.322.5660 www.fppc.ca.gov FPPC EEAU • 073 -02-2024 • Page 5 of 8
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