All Non-Independent Expenditure Ads (except ads by candidates and political party committees)
Disclosure and Manner of Display • May disclose only the largest contributor; may also use “ Top Funder(s)” instead of “ Ad Committee’s Top Funder(s )” • NOTE : If the image takes up fewer than 65,000 square pixels (smaller than a smtaanydinarsdte7a2d8inxc9lu0dpei“xel leaderboard image advertisement), then the advertisement Who funded this ad?” in at least 8-point standard Arial Regular type with a hyperlink to a website containing the required disclosures. • Unless the disclosure area includes full “Ad Paid for by” and “Ad Committee's Top Funder(s),” disclosures, the advertisement must also link to a website containing the full disclosures in a contrasting color and in no less than 11-point font. o “Ad Committee Top Funder(s)” disclosure may not appear in all capital letters. o Aa vnaiinl atbe rl en et ot wt heebps ui tbe l ti ch autnitsi lh3y0p edralyi ns kaef tde trot ht heedaadt es ohfa tl lhreeeml eaci nt i oonn.l i n e a n d • Ao tnhyetrewxitsoe raiumt haogrei zneodt roerqrueiqrueidr esdh ablyl naoptpal ipcpaebal er lianwt h. e d i s c lo s u r e a re a , ex c e p t a s *1T0hpi se rt ceexnt ti sonf ot ht er egqr ua pi rheidc . i If ni nscul cuhd icni rgciut mo rs ttahnecaebs bt rheevai adt ende e“dWohnol yf ui nn cdleudd et hai shaydp?e”r wl i noku ltdo taa wk ee bu spi tme o r e t h a n • As odcvi ea rl tmi seedmi ae na tnsdi np ot hs tee fdo dr mi r eocft lpyobs tys t, hc eo ms omc ieanl tms eodr ioat ph ae gr ec oomr amc cuonui cnatt oi of nt hs em a d e v i a committee paying for the advertisement must include “Ad paid for by,” and “ Ad Committee’s Top Funder(s)” disclosures in a contrasting color that is easily rheeaaddaebr l pe hboyt ot hoef at hv ee rcaogme mv i ei twt eeer’ sa pn rdoifni l en, ol al ensdsi nt hg apna g1 e0,- opro isni mt fiol anrt loonc at thi eo nc ;oov re ro on r each individual post that is an advertisement. • Tl ahned di ni sgcpl oasguer, eosr ms i umsitl abre l vo icsai tbi loenoins vt hi eewc eo dv ef rr oomr haenayd ee lre pc throotnoi cwdheevni cteh et hpart oi fsi l e , cc oo mm pmuotne lrysuc rs ee ednt,ol avpi et owp t, ht ai sb fl eotr mo r osfmeal erct tpr ho on ni cem. I fe dt hi ai si ni sc il mu dpi rnagc, tbi cuatbnl eo tolni ml yi tae d t o , a hyperlink, icon, button, or tab to an internet website containing the required “ Ad paid for by,” and “Ad Committee’s Top Funder(s)” disclosures is permissible. • “Ad Committee’s Top Funder(s)” may not appear in all capital letters.
Communication
containing the website disclosures. Social media ads that are a graphic, image, animated graphic, or animated image that an online platform hosting the ad allows to hyperlink to an internet website
advice@fppc.ca.gov 1.866.275.3772 or 916.322.5660 www.fppc.ca.gov FPPC EEAU • 074-08-2023 • Page 6 of 11
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