NFA MAGAZINE - MAY

FROM HELEN DUVAL 2021

Understanding digital and its reach as well as how to gain data that’s matched to your business direction is essential. Sometimes people get it wrong, they don’t know how to use the changes to their ad-vantage, so it’s possible for things to go terribly wrong, with a huge waste of budget and lack of understanding being the cost. According to Digital Report, which is produced together with Hootsuite and We Are Social - digital, mobile, and social media are leading the way. At the beginning of 2020 the report states that “over 4.5 billion people used the internet …while social media users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year.” Consequently, how things are executed and how they are perceived are critical to a brand, and this can result in a complicated mess that hurts a business if facts and results don’t stack up. Today, for company owners, marketers and key decision makers exploring new channels and new media is the way forward. Competition however, is intense for any sector, so understanding new digital markets is going to be vital.

Online is now a real force to be reckoned with and consequently people have embraced it and gone on to new heights... or ...they have...well, stood still. Today, many businesses now rely on the digital world to establish and develop a company. Creators, platforms and users are continually delving deeper into the possibilities and are finally creating new rules in this brave new marketing and advertising world. As social media infiltrates into our working lives it is not so much about shouting loudly, but rather making considered, sensible choices that will bring about the right changes. Getting to know your business and see it in a whole different light will really help to make headway. Successful people are making lifelong commitments to continually evaluate the needs of the business and the industry, the bumps ahead and how this will benefit not just their company but the whole business chain. Creating and building a strong and compelling brand and its story takes a lot of time, re- evaluation, hard work and dedication. Those that do this with an eye on the digital future ahead will stay for the long haul. It’s All About Trust And Consistency Not Wizardry In business, trust provides a safe harbour for customers and suppliers alike. It binds the corporate

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