STYLIST
Asma Elmi is a creative director, stylist and editor-in-chief of the magazine Al Naaem based in Cardiff. Asma studied Fashion Promotion at University and since then went on to create two issues of Al Naaem to showcase her talents as well exploring the diverse culture within the Black and Muslim community. “I CREATED A MAGAZINE CALLED AL NAAEM - IT’S AN EDITORIAL MAGAZINE EXPLORING CREATIVITY, DIVERSITY AND CULTURE WITH A PRIMARY FOCUS ON CARDIFF’S YOUNG BLACK COMMUNITY. BY FEATURING YOUNG CREATIVES ALONGSIDE MY OWN WORK, CREATING EDITORIAL CONTENT IN COMMUNITY VENUES SUCH AS BUTETOWN AND BUILDING AN OFFLINE AND ONLINE FOLLOWING FOR AL NAAEM I WAS ABLE TO RAISE OUR PROFILE AND VISIBILITY. I DID THIS INDEPENDENTLY AND IT WAS SELF-FUNDED.”
“THE STAKES ARE HIGH AND CONTINUING TO FOCUS MY ENERGY ON THE ARTS IS A MASSIVE RISK, ONE THAT IS NOT ALWAYS SEEN AS VIABLE IN MY COMMUNITY AS A BLACK MUSLIM. HOWEVER, AS MUCH AS I AM ANXIOUS ABOUT THE FUTURE I SEE OPPORTUNITIES TO CREATE CHANGE, TO CREATE NEW AND UNSEEN CONTENT, TO BRING SOMETHING TO THE ARTS IN WALES THAT HAS NOT PREVIOUSLY EXISTED.”
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