Through events, we’d like to explore what a more inclusive Welsh culture could look like and bring together performers and audiences that represent a new Wales, without divides, Welsh speakers and non-Welsh speakers together.
Events can play an important role in discovering, nurturing & celebrating local talent. A diverse line up that brings together Black and Welsh speaking local talent, and even international artists can nurture talent and collaborations. By reaching out to key artists and performers that have their own followers, we could tap into different scenes and programme the kind of event that brings different audiences together. This should be the aim of programming and promotion of events, taking conscious decisions to engineer something that is really diverse and fresh and tapping into new promotion platforms to get the word out. Many of us look to Jukebox as a connector of Black creatives particularly in art, fashion, music, dance – They play a role in helping to connect and mobilise creatives to make exciting things happen.
So what would an ideal event look like? We want to put Community & Culture first; we're looking for events that understand and celebrate our culture and interests, from language, music and dance to food, fashion, art and sport. Events that are low waste/low impact and promote sustainability, for example clothes swaps and mending workshops; events that have a message and that support the community by platforming our culture and local talent. Events can be multidisciplinary and platform all kinds of creativity and talent from the community. We imagine immersive events, where theatre, dance, music and performance come together to create new experiences, events that ask us to put down our phones and truly experience something new. We want events to be accessible, well-promoted and open to everyone. Inspiring speakers and acts, sourced from local talent but also brought in from overseas can pull together an audience that is as diverse as the line-up.
“ADVERTISING IS DOWN TO BUDGET, IF YOU HAVEN’T GOT BUDGET IT’S JUST YOUR SOCIAL MEDIA AND FRIENDS AND THE TURN UP REMAINS LOW.”; “IT IS DOABLE TO COME TOGETHER AND HAVE A BIG EVENT IT JUST TAKES GOOD PLANNING AND NETWORKING - WE’RE MISSING OUT ON ABILITY AND TIME TO NETWORK PROPERLY.”; “WE HAVE NO MEDIA PRESENCE IN WALES (…) IF THERE IS NO MEDIA COVERAGE OR INTEREST, OR EVEN A WEBSITE.”
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