... continued from Cover
“Chris,” I said, “what am I doing wrong? I used two Proven Offers to sell these karate studios. Why aren’t they working?” “Well, Shaun, these Proven Offers are great,” he said. “But they’re not ‘proven to work for the business.’ They’re more like, ‘proven to help us sell to the business.’”
feel the same way. You wouldn’t sell someone a product or service you know is a ripoff, would you? Of course not! You’re in business to help people, not hurt them. So am I. Here at Newsletter Pro, every product we sell is designed to help business owners, and every piece of advice I give you in this newsletter is designed to help you, too. I don’t just rely on someone like “Chris in Texas” to be the expert. My team has done our own research and written our own case studies. We talk to our clients so we know our products and processes work. We have proof our newsletters are helping lawyers get more referrals, brokers close more sales, and PTs get more repeat business. Remember how I’m always telling you to get personal in your newsletter and produce content with value? Recently, one of our clients called to tell us they did just that. They asked their writer to
“So, have they ever actually worked?” I asked.
“Oh no, man,” he said. “Not one has ever said it worked!”
That was my last day at Our Town. I shut my franchise down and walked away from the most money I’ve ever made. To this day, it’s still the only business I’ve ever sold. I knew if I didn’t, I wouldn’t respect myself at night.
When I opened Newsletter Pro, I swore we’d never sell a “Proven Offer” that wasn’t actually proven. I want my products to work for everyone who buys them! If I’m selling something and I don’t think it’s right for you, I won’t take your money. This has actually come up before at trade shows. A business owner will walk up to me, tell me about their business, then hand over their credit card — and I’ll hand it right back.
put together a personal article about loneliness and added value by including a quiz that would rank readers on a loneliness scale. Guess what — it worked! Not only did their readers engage with the newsletter and take the quiz, but also, one of them actually called. He said, “I got your
“
I never want to take advantage of anyone or accept a penny I didn’t
earn. My integrity is worth more than the value of any potential sale.
newsletter, and I think I’m really lonely.” They talked through it together, and our client (a health care provider) was able to get him help. How awesome is that? I can sleep well at night because I know my company has integrity. We deliver on what we promise — and if there ever came a day when we didn’t, rest assured I would shut Newsletter Pro down and walk away.
“This isn’t right for you,” I told one guy recently. “You told me what you want, and my product won’t do that. I know it won’t do that. I’m not going to sell it to you and make both of us unhappy!” I never want to take advantage of anyone or accept a penny I didn’t earn. My integrity is worth more than the value of any potential sale. I think most business owners
- Shaun
2
www.newsletterpro.com
Made with FlippingBook Ebook Creator