Leasing & Marketing Manager Candidate Information Pack
This role represents the opportunity to join the property management team of a leading developer and operator of purpose- built student accommodation in the US, Latin America, and Europe. You will be working as part of a wider UK sales & marketing team, reporting to the Property Manager, responsible for the leasing of your building and supporting local marketing. You will be the local expert in any given market, leading and mentoring a team of student staff (Community Assistants/CA’s) to drive prospect traffic, close leases, and reach the occupancy goal of the property or portfolio. Your role is pivotal to driving the overall performance of the portfolio, ensuring a world class consumer brand experience. CA Ventures/Novel Student provide best-in-class experiences for student residents living in our communities. We do this by putting people first—both our residents and our employees. We believe in investing in our people through superb training and support, and opportunities for career advancement by growing throughout our portfolio.
Your Mission
• Responsible for the successful lease-up of your property. • Champion the needs of your customers, leading by example and demonstrating a personal desire for high levels of service in all interactions. • Process and manage all booking administration efficiently and with care and attention to detail, ensuring the data of the customers is always treated with the utmost respect and compliance. • Develop a solid understanding of the local University picture, competitors and where your assets rank relative to the comp set. • Take regular time to understand the shifting shape of the University landscape in your city, the demographic of customers it serves and develop and showcase a strong understanding of what life is like for our customers. • Be expert in your knowledge of the leasing performance of your property; attending the routine calls/meetings well prepared to discuss performance. • Ensure daily, weekly and monthly sales reporting is completed in a detailed and timely manner. • Be agile and quick to respond to the shift in leasing performance, seeking support or approval as necessary for any changes to marketing strategy or customer offer. • Encourage and reward the input and ideas of your team to develop the leasing plan for your markets. Ensure every member of your team, regardless of their discipline understands how their role contributes to the leasing performance of your property. • Develop strong, meaningful relationships with institutions in your cities; in particular, the Accommodation Office, International Office, Student Union and Welfare teams. • Ensure your teams are compliant with all data protection requirements (GDPR) as it relates to customer data; that the fundamentals of Tenancy law are understood by you and your teams. • Recruit, develop and lead an exceptional team of student staff (CA’s), who conduct themselves consistently, fairly and are respected by their peers and colleagues. This will include the scheduling and management of their shift patterns.
• Set clear objectives for your team and ensure a routine is in place to regularly review performance and behaviors for each team member. • Accountable for solid customer retention and recommendation performance in the property. • Assess the rebooking eligibility in your property on a routine basis, to ensure you and your team are clear on the potential retention you can achieve. • Complete weekly and monthly local marketing plans to ensure the HQ team is always up to date on local sales & marketing initiatives. • Coordinate, staff and attend housing hairs, freshers’ hairs and other local events to promote the property. • Draft and propose local content for the company social media accounts. • Cooperate with local businesses to keep a positive image with the community and seek to facilitate key partnerships. • Provide ideas to Property Manager for advertising/marketing tactics throughout the year. • Always maintain beautifully presented show units. • Assist in the turnover process by completing all tasks and responsibilities assigned by the Property Manager.
Your Track Record • Sales or Marketing experience in the UK Student Accommodation industry (preferred but not required). • Knowledge of cross-platform advertising sales, marketing, events and related research. • Proven ability to develop and implement creative, strategic, revenue-driving sales and marketing initiatives. • Project management. • Excellent public speaking and communication skills. • Exemplary writing skills. • Proven success in a sales environment directly impacting on revenue. • Excellent customer service skills. • Proficiency with Microsoft and CRM systems (Hubspot preferred). • Familiarity working with a property management or bookings system (preferred). Your Style • Passionately persistent to get the job done. • True team-player eager to help drive the growth of the business. • Self-motivated, and ability to adapt and learn. • Analytical and strategic in your vision. • Charismatic and people person who thrives in a fast-paced environment.
Our Promise
• A company culture driven by pioneer- thinking and talent • Full-time and full of fun challenges • 33 days holiday (Inclusive of bank holidays) • Healthcare cash Plan • 5% Pension contribution, when matched • Discounted gym memberships • Discounted bike (cycle to work scheme) • Employee Assistance program, providing counselling, coaching, support and advice on a range of life issues (legal, finical, childcare, eldercare, wellbeing and education issues). • Annual discretionary bonus • Annual performance and salary review • Defined career Development Plan
Application Process To arrange a confidential conversation to discuss the opportunity in more depth, please contact
Hannah Searle of The Management Recruitment Group.
Applications should be sent to hannah.searle@mrgpeople.co.uk
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