2023 Tourism and Economic Development Year End Report

2023 Economic and Tourism Development Year-End Report


New Tourism Website

New Interactive Itineraries

The new Hastings County website features an extensive “Adventures” section. It showcases an up-to-date directory of many attractions, businesses and experiences across all 14 member municipalities. This includes a new feature of more than 101 purchasable experiences (and growing). Demonstrating the many different ways visitors can explore our natural playground, these experiences range from where to rent a kayak or bicycle, to where to eat or sleep, to where you can catch a live theatre performance.

In 2023 we developed 13 interactive online itineraries. These thematic trips are designed to aid visitors with trip planning by featuring multi-day adventures that outline step-by- step routes. Each unique itinerary has an ideal visitor (for example a family, or a romantic couple's weekend) and is developed to showcase accommodations, food and drink, and experiences that meet the travel desires of that specific visitor. To take the guess work out of the trip planning process, the itineraries are now available on our new website and all a visitor must do is select a trip that suits their travel preference, contact businesses for booking through the direct links provided, and enjoy their time while in our destination.

New Cycling Routes

Hastings County’s winding backroads surrounded by rolling farmlands, verdant forests, and inviting downtowns make it a haven

for cyclists. While we had the natural infrastructure, until this last year, we didn’t have curated routes for cyclists to follow. In 2023 staff, supported by industry experts, developed routes designed to take visitors past purchasable experiences, restaurants, and accommodations while showing off our stunning

New Highway Entrance Signs We worked with the Ministry of Transportation to create and install new road signs on the 401 Highway. We also worked with Canadian TODS to produce two Highway 28 entrance signs. The signs feature our updated Hastings logo and the Wildly Authentic branding. This helps create consistency with our marketing and branding and also helps with a sense of place.

landscape. Hastings County now has 19 routes featured on our new website, as well as on the rider-approved Ride with GPS app.


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