Pure Bridal 605Stops By Baylee Diede asked herself, “Where is the celebration? Where is the fun?” when helping her sisters’ shop for wedding dresses in 2021. From there, the concept for the Rapid City dress shop, Pure Bridal , started to take shape. “Pure Bridal became a cumulation of many life experiences,” added Diede. “It started with a love of theatre and costume design, which led to my experience in formal gown design and alterations.” Written by Maddilynn Kallsen + Photos Submitted by Pure Bridal “I wanted to show people the Black Hills deserved a gown boutique that was as special and unique as we are,” said Diede. “South Dakota is a warm and inviting place, and I wanted my boutique to reflect that.” As someone who spent years competing in pageants as an adult, her love for gowns and dresses only grew. Diede’s father prompted her to create a business plan and her dreams started to become more and more attainable.
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