“We want them to come away from an experience with us feeling excited about their wedding day, knowing all the stress of finding the perfect dress was taken care of by us, so they can focus on what the day is actually about–love,” she said. The details ranging from how you celebrate your “yes” moment to the gown selection is completely tailored to each individual bride. With full access to the entire collection of gowns, brides and the bridal party can expect a warm, romantic vibe complimented by natural light in every appointment space. Light is vital, Diede says, because it highlights all of the best qualities a dress offers, aiding in finding the perfect fit. Each detail helps make this first celebration of being a bride a fun, intentional moment with friends and family. “I really took the time to look into a variety of gown designers when selecting our inventory,” elaborated Diede. “I wanted to make sure that I wasn’t selecting gowns because they were popular on Instagram. I wanted to weigh the quality, against price, against their uniqueness.”
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