The collection of dresses at Pure Bridal was curated to showcase modern, flattering, and unique designs. “I wanted to select dresses you’d find in Denver, Chicago, LA, New York, London, Milian, Sydney, and bring them here to my local community,” elaborated Diede. Clean, simple looks, A-lines, square necklines, fitted crepe gowns, and lace silhouettes are all in fashion, according to Diede. Along with the classical styles, other popular features “having a moment” right now are detachable sleeves and whimsical, soft-looking dresses. Pure Bridal has a mix of both. She says what’s trending now, niche or massively popular, will stand the test of time with evergreen relevance. “I personally had a 'Garden Party' wedding with lots of color and airy textures, and I see other brides are enjoying the same,” revealed Diede. Diede can’t get enough of the flowy ballgowns and any dress that makes someone feel like a princess.
“We have a few Randy Fenoli (from Say Yes to the Dress ) gowns that look like they came out of a storybook,” she said. “I think vintage boho vibes are going to come back into style, with chunky lace knits, or a sleek simple satin, overall a very 1930’s look.” Love is what it’s all about at Pure Bridal, and beyond. “There’s a line from Love Actually that states, 'If you look for it, I've got a sneaky feeling you'll find that love actually is all around' and in this day and age it’s really easy to see all the bad,” said Diede. “The news is rarely heart warming, and it’s easy to think that we are in an age of doom and gloom.” She continued, ”But I’m so blessed to be in a line of work where I don’t even have to look for it to see that love is all around.” FOR MORE INFORMATION, VISIT PUREBRIDALSD.COM+
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