PROFESSIONAL DEVELOPMENT CENTER ON TRADE SHOW FLOOR
Sponsored by:
TUESDAY, JULY 29
12:45 - 1:30 p.m. From Jobsite to Inbox: Using AI to Build Smarter Marketing in Construction
Presented by Morgan Molitor, Co-Founder, construction2style
AI isn’t just for tech companies, it’s a game-changer for contractors, builders, and remodelers. In this session, we’ll break down exactly how to use AI tools to streamline your marketing, attract ideal clients, and stay ahead in a competitive market. From content creation and client communication to lead generation and time-saving systems, this is your no-fluff playbook to working smarter, not harder. Walk away with real tools, examples, and quick wins you can start using immediately.
2:00 - 2:45 p.m. Help Wanted! Solving the Labor Issue Presented by Ron Rohrbacher, Chairman, TAB’s Workforce Development Committee
The residential construction industry is facing a labor shortage. To address the issue, we need all hands-on deck. Join the Texas Association of Builders’ Workforce Devel- opment Committee chair, Ron Rohrbacher, to examine current workforce data and projected industry growth, review resources that the Texas Association of Builders has available to support statewide workforce development and learn what you can do in your community to help develop the future of the residential construction industry.
3:00 - 3:45 p.m. The Well Built Builder: Prioritizing Health in a Demanding Industry Presented by Mark D. Williams, Founder, The Curious Builder Podcast and Custom Home Builder
The construction industry is known for its long hours, physical demands, and high- stress environment – but how often do we talk about the toll it takes on health and well- being? In this session, Mark Williams, host of The Curious Builder podcast and founder of Mark D. Williams Custom Homes, explores the importance of prioritizing mental and physical wellness in construction. Learn how small shifts in mindset, daily habits and company culture can create healthier careers for builders and their teams.
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