THE HUB: CONVERSATION STARTERS ON TRADE SHOW FLOOR TUESDAY, JULY 29
12:45 - 1:30 p.m.
Built to Last: How the Right Tech Future-Proofs Your Business Speaker: Andrew Brinkman, VP of Product Management, Buildertrend Technology doesn’t have to be flashy to make an impact. In this session, Andrew Brinkman will show how top builders use tech to streamline communication, simplify project management, and gain operational visibility—reducing risk, saving time, and keeping teams
on track without adding complexity. Sponsor: Weyerhaeuser | Booth #724
Master Your Margins: The Power of Confident Construction Accounting Speaker: Carla Merrill, Owner, Builder’s GoTo
2:00 - 2:45 p.m.
With 30+ years in construction accounting, Carla Merrill brings expert insight into building financially strong businesses. A Certified Advanced QuickBooks ProAdvisor, she’ll share tips to help builders understand their numbers, boost profitability, and control cash flow. How to Sell Your Homes for 30% More than the Competition Speaker: Jason Forrest, CEO / FPG.com / @UnleashedFPG / @ForrestPerformanceGroup Selling higher-priced homes in a In this high-impact session, top sales trainer Jason Forrest reveals how elite homebuilders lead buyers with confidence, overcome price objections, and shift focus from cost to value. Walk away with proven strategies to position your homes as the clear choice—without dis- counting. Create Tomorrow’s Homes That Stand Out with Smart Home Energy Technology Presented and Sponsored by: Jaime Garcia & Team @ Home IQ Solutions | Booth #731 Energy is the backbone of every home—and today’s buyers expect smart, reliable, and seamless integration with smart home auto- mation. In this session, Home IQ Solutions will explore integrated energy management systems, including load management and smart home automation, that boost efficiency and reliability. Learn how to deliver energy-smart homes that offer control, comfort, and a competitive edge in today’s market; leaving a lasting impression on your buyers. price-sensitive market takes more than skill—it takes a Sales Warrior mindset.
3:00 - 3:45 p.m.
4:00 - 4:45 p.m.
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