Conner Marketing APRIL 2018

... Cover article continued When I ask myself why I’m a real estate investor, this is my answer: I’m in it to SERVE . The greatest way to find fulfillment in life is to live in service. It’s not enough to serve myself. I also want to serve my family, my friends, my church, my students, and my community. Back when I worked with my dad, he taught me his philosophy, which I live by to this day: “If you are in a transaction, it needs to be a win for all parties involved. Otherwise, you have no business being a part of that deal.” This is something I am able to practice. • The seller who sold the house wins. The seller had a problem, and they wanted to sell their house for whatever reason. The property might have been for sale by owners, or maybe they were headed toward foreclosure. In any case, I’m able to come along and solve the seller’s problem by buying the house from them. • When I fund a deal with a private lender, the private lender wins. By investing in my business, they get a high rate of return safely and securely in a way they can’t find anywhere else. • Did you know that 70 percent of Americans cannot go to a bank and get a mortgage to own a home? Since I sell a lot of homes by offering my rent-to-own program, I’m able to help the buyer win and help them enjoy the American dream of homeownership when they may not have been able to otherwise. • And the last win is for Carol Joy and me. Being a real estate investor allows me to bring these people together, creating wins in four different ways. And isn’t it great to be compensated for doing something you love? Being able to help people win is a big reason why I’m a real estate investor, but in this industry, there are so many ways a person can use their skills and talents to feel fulfilled. Some people really love rehabbing homes. Others, like myself, love getting a great team together to get the job done. There’s a creative process when you look at a house in distress and ask, “How can I turn this property into a beautiful home?” And there’s a strategic aspect when you look at how to successfully market yourself to bring in potential lenders. When I am involved in a real estate transaction, there are four people who win:

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Ephesians 6:7-8 With good will render service, as to the Lord, and not to men, knowing that whatever good thing each one does, this he will receive back from the Lord. Luke 22:27 For who is greater, the one who reclines at the table or the one who serves? Is it not the one who reclines at the table? But I am among you as the one who serves. Proverbs 22:9 He who is generous will be blessed, for he gives some of his food to the poor. Have You Heard the Good News ... As It Relates to “Serving”?

I’m a real estate investor because it fulfills my passion. So, here’s the most important question: Why are you a real estate investor?

–Jay Conner

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