STAGING WAS CRUCIAL Great design alone was not enough to tempt buyers, at least initially. “In this market we learned that in order to sell the property, we needed to stage the home,” said Melero. "We tried for 90 days without any staging and interestingly, after we spoke to a local market expert, we staged the home and sold it within 30 days from making that adjustment.” Finally, when you're staging, don't forget the outdoors! especially in a location like Southern California where outdoor entertaining is a "must," outdoor staging helps buyers envision the ways they will eventually use the space. BRINGING THE OUTDOORS IN During the renovation, Melero’s goal was effective integration of the sunny outdoor space with the now-brighter interior. “Our biggest design strategy was in making the kitchen and living space open to the backyard,” said Melero. “We brought in custom made, wooden sliding doors to create a feeling of a home without walls; the large floor to ceiling windows provide plenty of natural light to brighten the modern design throughout the house.” The result is a wall of doors that fold in, creating a seamless transition between the indoors and out. This allows guests to move from the kitchen to the great room to the backyard as if moving through one space - truly ideal for social gatherings of all sizes.


This home went from dusty and tired to bright, light, and oh-so-glamorous. It’s a great example of what can happen when a renovation focuses not just on the house itself, but on fully marrying the property to its setting. • As Melero found out with this home, staging can make a difference in both days on market and return on investment. According to the National Association of Realtors (NAR)’s latest home staging survey, over 97 percent of buyer’s agents say that staging has an effect on their client’s view of the home and more than half of seller’s agents estimate that staging increased the listing’s sale price, sometimes by as much as 20 percent.

WE’VE RENOVATED OUR NAME. SGF Contracting is now Radius Renovation Group. But no worries, our commitment to providing top-quality, renovation project management is still as strong as ever.

SGF Contracting has built a reputation as one of the nation’s premier full-circle investor renovation services. We deliver peace of mind to REIs across the country with our all-encompassing project management processes. We understand (and address) the pain points of renovating properties for flip or cash flow. You can rely on our years of experience and industry insight to renovate your properties at a fast pace, with high-quality, and within a budget to optimize your bottom line.

Christy Murdock Edgar is the Owner of Writing Real Estate. She is a freelance writer and content marketing developer for real estate professionals throughout North America. She may be reached at or learn more at

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16 | think realty magazine :: july 2018

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