TABLE OF CONTENTS
INSIDE THIS ISSUE
THINK REALTY 8 News & Events 10 Better Property Management
HOUSING NEWS REPORT 42 With Greater Data Access Comes Greater Responsibility "Splitting the Attom" article from ATTOM Data Solutions. by Nelda Green 46 Encore Performance "My Take" article from ATTOM Data Solutions. by Rick Sharga 49 Smartest Days to Sell a Home [ Infographic ] by ATTOM Data Solutions 50 The Terminology of Housing Market Progression An unofficial primer to real estate market terminology. by Daren Blomquist
Through Better Expense Management Think Realty Supplier Perks for Pros' dash TM card brings high-tech to your business wallet. by Tara Bonnell
DESIGN POINT 12 Renovation Rockstar: California Dreamin'
Turning "outdated and cramped" into a modern host's perfect venue. by Christy Edgar SPECIAL FOCUS: TECHNOLOGY 25 The Facts, Fictions, and Myths of Real Estate Investing Technology
IT holds incredible solutions, but only if you allow intuition a voice as well. by Tyler Van Winkle
MARKETING 62 5 Strategic Videos that Will Revolutionize Your Real Estate Marketing YouTube hasn’t just been home to the “crazy cat video” for quite some time. by Linda Liberatore
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26 Exposing the Human Element in “Direct-Data” Real Estate Sites Algorithms alone will never be enough. by Rosario Terracciano
COVER FEATURE
High-tech real estate transactions are personal for Auction.com Chief Technology Officer AMIT AGGARWAL .
64 The 5-Minute Rule for Wildly Successful Search Engine Marketing Don’t let a simple oversight let your best leads get away. by Justin Schneider BYTHE NUMBERS 94 Top 20 Potential Places for a Landlord Paradise Huge increases in average rents could make these markets perfect for landlords . by Ingo Winzer
32 3 Things You Can Learn from Your Hard Money Lender The truth about that hard-money loan refusal. by Charlie Einsmann and Sam Jacknin
REFININGAPLATFORMFOR REAL ESTATE EMPOWERMENT
by Carole VanSickle Ellis :: photos by Jon Endow
34 Breaking Down the Tools of Tech A timeless truth: The right tools in your hands hold the keys to your success. by Douglas Skipworth
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36 International Real Estate 2.0 Foreign-language AI will transform the industry. by Celeste Lindell
DESIGN POINT
MINDSET
THE BIG PICTURE
THE BIG PICTURE
38 3 Ways to Use Technology to Improve Efficiency in Your Real Estate Business The way to greater profits lies with thoughtful, responsible automation. by Bill Griesmer
INVESTING INSMART BATHROOMUPGRADES
LIVETHELIFEYOUDREAM OFWITHTHERIGHTTECH Optimizing your business can lead to optimizing your life.
10HARDQUESTIONS YOUMUSTASK Identify strategic risks & rewards before you invest.
3REDFLAGSFOR AIRBNB INVESTORS
INVESTOR REVIEW: LENDERS EDITION 67 Exclusive offerings and insights from the sector's leading lenders.
IoT offers everything from hygienic flushing to leaky-pipe alerts.
Don’t invest blindly in Airbnb “danger zones.”
4 | think realty magazine :: july 2018
thinkrealty . com | 5
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