This comprehensive platform is a must-have for Speakers, Coaches, Entrepreneurs, and Event planners alike. Discover cutting-edge trends, invaluable tips, and proven strategies designed to elevate your speaking business to new heights!
A note from the publisher Thank you for subscribing to Speaker Life Magazine. We created this magazine for speakers, coaches, and entrepreneurs who wanted to build a sustainable speaking business. We understand the challenges that both seasoned speakers and new emerging speakers face. We hope to shorten the learning curve and create a community to help you take your speaking business to the next level. So many speakers and coaches get out of the business after three years due to financial frustration. Speaking is like any other business; you need a business plan. Speaker Life magazine will share tips, strategies, and proven practices to get you on more stages. Being a professional speaker and corporate event planner gives me an interesting perspective. I understand how to stand out and get in front of the line when competing for a stage. I also know firsthand the pressure on an event planner and how crucial it is to book the right speaker to connect with an audience. Contrary to popular belief, there is no such thing as self-made; every successful businessperson or speaker has been coached or mentored along the way. We will be sharing information from some of the most successful people in the industry.
This magazine will also provide resources and ideas, and best practice strategies that we have attained over the years. The speaking and self-help industry is one of the most exciting businesses. It has continued to have explosive growth for the last ten years.
If you have a story or a message you want to share with the world, this magazine is for you.
We love hearing from our
community! If you have any questions or suggestions, please feel free to reach out to us!
Carpe Diem!,
Lea Woodford Lea Woodford, Publisher
Chapter 1 ->> 06
Brand Brilliance: How to Stand Out in a Crowd with a Powerful Personal Brand
Chapter 2 ->> 12
Become an Expert Who Speaks Professionally
Chapter 3 ->> 22
From Classroom to Boardroom: Transforming Recent Grads into Industry Leaders
Chapter 4 ->> 28
HEADLINE: Mirror, Mirror on the Wall: A Business Reality Check
Chapter 5 ->> 32
Building Empires: Arete Syndicate’s Blueprint for Success with Andy Frisella and Ed Mylett
Chapter 6 ->> 40
Unlock Your Potential: 5 Reasons The Speaker Life Magazine Summit is a Must-Attend
Magazine Design by SmartFem Media Group
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Brand Brilliance: How to Stand Out in a Crowd with a Powerful Personal Brand By Lea Woodford
A distinguished personal brand can lead to a 37% increase in income, thanks to the ability to command higher prices for your offerings.
T he marketplace has evolved into a fiercely competitive arena in today’s dynamic professional landscape, where digital and tangible worlds seamlessly merge. A personal brand has become a valuable asset and the cornerstone of sustainable success. Throughout my media, entrepreneurship, and mentoring adventures, I’ve experienced firsthand the transformative power of a well- defined personal brand. It’s been key to unlocking doors to opportunities once deemed unreachable—from securing exclusive celebrity interviews to significantly enhancing my clients’ visibility and achievements. I’m
Lea Woodford, and my journey underscores the profound impact of personal branding, especially within the luxury market’s elite circles. Here, quality, exclusivity, and perception form the bedrock of unparalleled success. In this realm, a personal brand is more than a mere introduction; it’s a dynamic tapestry of your core beliefs, values, and stories spread across the digital landscape to captivate a broader audience than ever before. Skillfully crafted and strategically positioned, your digital persona can elevate your professional image from the mundane to the magnificent, ensuring you’re noticed and actively pursued.
Enter the VIP Luxury Branding Experience—a bespoke journey I’ve designed to propel your personal brand into luxury and exclusivity. This experience, drawing from the wealth of knowledge gained through my own and my high-profile clients’ successes, goes beyond simple storytelling. It’s about creating a legacy that resonates and inspires across the globe, offering insights and actionable strategies for those eager to dominate the luxury market with their personal brand. The Tangible Benefits of a Luxury Brand Investing in your personal brand extends far beyond the superficial;
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it’s a strategic decision with significant financial benefits. A distinguished personal brand can lead to a 37% increase in income, thanks to the ability to command higher prices for your offerings. This advantage is particularly crucial in the luxury market, where clients invest in an experience, a lifestyle, and a story they want to intertwine with their own. A compelling personal brand not only resonates with this discerning audience but also enhances their experience, making your proposition appealing and irresistible. Furthermore, luxury brands are known to be recession- proof, maintaining their value and appeal even in challenging economic times. They also enjoy a loyal customer base and have the resilience to stand the test of time. Leveraging Media and Celebrity Connections
and forging connections within celebrity circles. These efforts have broadened my brand’s reach and added a layer of allure and credibility. The VIP Luxury Branding Experience leverages these networks to deliver unique, captivating content that engages your audience and establishes you as a luminary in the luxury market. It’s about using visibility and connections to draw in a clientele that cherishes the exclusivity and uniqueness your brand represents.
Your Blueprint for a Luxury Personal Brand • Discover Your Unique Value Proposition (UVP): Identifying and articulating what sets you
apart is essential, especially in the luxury market. Your uniqueness guides how you present yourself and your offerings to the world.
My journey has been richly enhanced by strategically navigating media channels
• Consistency is Key:
Maintaining narrative and visual consistency across all
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platforms reinforces your identity, building recognition and trust. This consistency turns casual observers into engaged clients and passionate advocates.
brand is more than just a career tool; it’s the essence of your legacy. The VIP Luxury Branding Experience aims to weave a vibrant tapestry from your experiences, values, and visions, offering your clientele something truly unique. As you embark on this journey, remember that the most enduring brands stay true to themselves, evolve alongside the market, and resonate with the shifting desires of their audience. Your personal brand, especially within the luxury sector, is not merely an asset; it’s the most profound legacy you can leave behind, with the power to inspire, influence, and ignite aspirations across the globe.
Navigating the Luxury Market with Finesse With its relentless demand for exclusivity, unmatched quality, and personalized experiences, the luxury market necessitates a refined approach to personal branding. It’s about understanding these desires and strategically positioning your brand not only to meet but exceed them, showcasing your expertise and offerings in a way that aligns with the aspirational lifestyles of your target audience. Crafting Your Legacy In the opulent landscape of the professional world, your personal
• Crafting Exclusivity and Premium Content: In a
domain where exclusivity is king, producing and sharing top-quality, exclusive content is imperative. The VIP Luxury Branding Experience emphasizes leveraging unique insights and experiences, including exclusive interviews through celebrity connections, to provide content that’s not merely engaging but truly unparalleled.
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Become an Expert Who Speaks Professionally
By Debbie Allen
The highest paid and most powerful people in the world are master communicators. Your ability to effectively communicate and persuade will be key to your success as an expert.
T he highest paid and ability to effectively communicate and persuade will be key to your success as an expert. For example, I was positioned as a small business and retail expert when I first started speaking over 25 years ago. Back then I didn’t set out to be a speaker or an expert; I just wanted to share my years of knowledge and experience to help others succeed. Yet, what I most powerful people in the world are master communicators. Your
get paid to speak after my first speaking engagement. My speaking career took off quickly because of my positioning. My speaking expertise grew out of my own life experiences, building and selling companies. My continued education came from hiring other experts to help advance my business and marketing skills. These are the lessons I was teaching. The majority of professional speakers are motivational speakers or trainers who
discovered was that being in front of an audience definitely positions you as the expert. Get Booked and Paid to Speak Most professional speakers begin their careers by speaking for FREE and even pay their own travel expenses on top of that, just to get the opportunity to practice and improve. This can be a very costly and ineffective business model when you are just starting out.
I was fortunate to be able to
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Experts who speak provide uplifting messages for
the purpose of anything from personal motivation... to growing a business.
have bachelor’s or master’s degrees in business, finance, or communications. Yet, experience and expertise are foremost— NOT education. For example, I had no college degree, therefore positioned myself as a highly successful entrepreneur who knew how to build, grow, and sell businesses in diverse industries. This was my unique marketing positioning, and I targeted entrepreneurs and small business owners. I directly understood their challenges and could speak their “business language.”
After being paid top dollar to speak and travel for so many years, I would never have imagined that I would turn my business around to a new way of speaking and selling. The professional speaking industry took a BIG hit in 2008 and I went from being booked solid to having NO bookings and NO income! And the only people speaking online at that time were a handful of internet marketers. It was a struggle to reposition myself when my business came
A Shift in Reality Can you image having a career where you get paid well to share your wisdom, inspiration and advice, all while traveling the world on someone else’s dime? It sounds like a great opportunity, right? That’s the life I lived as a professional speaker for many years. I’ve presented in 28 countries and experienced more adventure and culture than most people would ever dream of. I’m forever grateful for these amazing worldwide experiences.
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Even though these speakers were not good professional speakers, they knew how to sell very well. I watched as the audience jumped from their seats and ran to the back of the room to buy from them. After calculating their sales based upon the number of people waiting in line to buy, I was shocked to learn how much these speakers were making. I thought, Wow! I’m really missing the boat here. I need to learn this skill of speaking to sell, and learn it fast! This was a big breakthrough moment! After this new awareness, I made the commitment to do whatever it took to learn and master this skill. I invested in every speak-
new reality was that I was not just a paid speaker; I was an expert who speaks professionally. This new awareness allowed me to reposition and shift my business opportunities to becoming a global expert. Breakthrough Moment and the Big Turnaround While traveling overseas, I attended a multi-speaker event in Auckland, New Zealand. That’s when I had my first big ‘Ah- Ha’ moment. I was sitting in the audience watching speaker- after- speaker get on stage to speak and SELL. This event was what we now refer to as a ‘multi-speaker pitch fest.’
to a screeching halt. When I was going through these challenging times, I was too fearful and worried to ‘see’ my way out of it. I was ‘blind’ to new opportunities, and didn’t believe other options existed for me at the time. It was one the most stressful times I’ve experienced in my career. After moving my speaking business internationally, I had no idea that this new opportunity would turn into a three- year world tour. The only problem with my new business model was that it was not a viable long-term business plan. I knew that I still needed to consider other income-generating opportunities to completely turn my business and income around. The first step in my breakthrough was awareness. My
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to-sell program I could find and had some success. Yet, to really master it, I needed to invest heavily into a personal coach who could walk me through every detail slide-by-slide. This allowed me to start closing consistently and making big sales. This skill of speaking and selling from stage and online became one of the biggest “game changers” for my income, my confidence, and my expert business. A Risky Turnaround After learning this powerful skill, I no longer focused on just getting paid speaking engagements. Instead, I repositioned my business model to speak and sell. My new target market became international small business networking, conferences, and association events.
I began to waive my high speaking fee plus my travel expenses for an opportunity to present a full-day workshop. To give these organizations even more incentive to book me to speak, I even offered to pay them a percentage of my sales. Now you might be thinking how can you go from being one of the highest paid speakers in the world, to speaking for free. You might think that’s crazy. It was a complete 360 degree turnaround! But hold on a minute... You’re right, this big turnaround was risky. But it became a much better long-term income- generating business model. And remember that this was during a very challenged economy when most organizations were not hiring paid speakers. Most of
those budgets had already been cut in other countries as well. Therefore, I had to position myself to either waive my speaking fee to make a sale, or go after a limited number of paid speaking opportunities. You can imagine how quickly I got booked to speak once I waived my fees. It allowed me to get booked solid again and it gave me the opportunity to actually practice the skill of speaking-to-sell while gaining new clients and income at the same time. I kept improving and selling more and began to master this new skill. Soon, I was closing like those other speakers/ experts that I saw on stage. Within a few years, the economy in the states had started to improve and I was also becoming exhausted from so much travel.
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That’s when I repositioned my marketing efforts to speak back in the states. I started hosting my own live in-person events again. But this time I was positioned to speak and sell as an expert and started closing multiple six figures consistently at my weekend events. I wrote my next book entitled The Highly Paid Expert to position my signature event.
This book became much more than a bestseller; it turned into a workshop, mentoring program, online courses, specialty events, mastermind and more. I was now teaching my expertise in many different formats and creating many different income streams. I was now teaching my new advanced expert skills and my worldly life lessons. I was actually teaching “My Life’s Work!”
As I was helping my clients position their expertise, they began to thrive. They embraced my Expert PositioningTM business model of marketing and discovered a newfound business freedom. Some left their jobs to become full-time experts. Others were business owners and entrepreneurs who had new business startups or needed a business reinvention to create more income. And some wanted
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to leave the corporate world behind and create their own independent expert business. For example, my client Merv was a high paid IT consultant who was wearing what I call the “Golden Handcuffs” when we first met. He made great income, but was also exhausted from traveling back and forth across the country every week. I helped him reposition his business model to become a financially free independent consultant who could work from home. He quit his traveling corporate job and moved his business completely online. He now runs a successful online consulting business working when he wants, putting in half the amount of hours, and gets to spend more time with his family. He’s also positioned as an expert who speaks to be able to say “Yes” or “No” to only the paid speaking opportunities that he wants to take. Do you think he has an unfair advantage over other consultants competing against him who are working twice as many hours and traveling for business? Absolutely! Because no one can compete with his unique expert positioning and get the same effortless results. The World of Professional Speaking Has Changed Let me share the bad news first. The paid speaking business is too volatile. Paid professional speaking requires you to keep marketing yourself to get booked and paid to speak. In order to succeed in today’s market as
professionally. Your ability to effectively communicate and persuade will be key to your success as an expert. It will allow you to influence thousands, or even millions, of people around the world. 2. Uncover multiple ways to make money from speaking as you share your expertise. Begin to build your multiple income streams around speaking. 3. Learn how to Educate to SellTM. This powerful skill will become a “game changer” for your business income by helping you make more sales with ease. This skill will also showcase your independent ways of thinking as you share your experiences and wisdom with the world. • Learn from your mistakes, they are lessons in disguise. Mistakes and failures will show you better ways of doing things and open your eyes to opportunities you may have never seen before. • Be willing to take calculated risks that can open up doors to bigger and better opportunities. You can’t grow your business staying in your comfort zone!
a paid professional speaker, you must also create additional income streams around your expertise to save your business during challenging times. If not, you are at risk of losing it all. And the good news...more experts are learning the skill of speaking on stages and online to quickly connect with more prospects. I teach my students how to get booked and paid to speak, and also teach them the skill of Educating to SellTM. This gives them the unique ability to lead, inspire, and relate to others; it also brings them more opportunity. Experts who speak provide uplifting messages for the purpose of anything from personal motivation...to growing a business. And best of all, you’ve already learned from this book that there are multiple ways to make money from speaking besides just getting paid to speak. Your number one goal as an expert should be to learn how to speak (educate) and sell. This will allow you to quickly start monetizing from your expertise. Many of my clients start out with little to no speaking experience and no online following. Yet after being positioned as an expert, they start out speaking online hosting their own webinars and quickly gaining new clients. Become an expert who speaks professionally! Expert Positioning Action Steps
1. Learn how to become an expert who speaks
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Debbie Allen , CSP Certified Speaking Professional has over 25 years experience as a professional speaker, has presented in 28 countries and authored 10 books. She coaches and mentors speakers that are new to the industry and veterans in the speaking business who are looking to prevent their speaking business to a financially free lifestyle business. Learn more about her expertise and mentoring at www.DebbieAllen.com.
From Classroom to Boardroom: Transforming Recent Grads into Industry Leaders
By Elaine Pasqua, CSP
O nboarding recent college grads into the workplace is a challenge for many organizations. There are now five generations in the workforce. Each one grew up with circumstances that are unique to them and affect the way they work.
social media changed that. It’s not uncommon to walk into a room and see a group of people staring at their phones. I was recently speaking in New York City and was saddened to see that the majority of people walking down the street were staring at their phones rather than enjoying the sights of this amazing city. We are developing a culture where we are disconnecting from one another. Mental health issues are dramatically increasing and the loneliness epidemic is real. Recently, I interviewed a number of senior level executives and business owners about the challenges they’re experiencing as they are onboarding college grads into their workforce. Needless to say, there’s a level of frustration
for many. For this article, some preferred to remain anonymous. One exec shared her frustration of recent grads’ preference to work at home. I get the advantages; saving money on commuting and the benefits to the environment. With fewer distractions of coworkers nearby, many feel they accomplish more at home. This exec believes that the ability to build a cohesive team is missing. There’s nothing better than face to face interaction. Communication is 60% nonverbal. We gain so much from micro expressions and movements. You don’t recognize them as easily in a virtual meeting. With increased isolation comes a decline in social skills. Many are becoming agoraphobic as they lose their self-confidence to
I spent 26 years speaking at colleges nationwide and
providing keynotes and training for corporations, associations, and small businesses. Over the course of my career, I have seen a profound difference in the way young adults behave and relate to others. Gone are the days when they’re personally connected and engaged to carry on conversations. Smartphones and
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interact in person. Humans are social creatures; they are meant to interact. She stated that the new employees lose their ability to increase their skills through mentoring. They can be outwardly mentored by their supervisors but much of it comes through observation. It’s passive learning. I learned a lot about leadership by seeing what I like and what I don’t like in other leaders. A woman who has owned a temp employment business for 24 years is observing a decline in problem solving skills. Recent grads are digital natives. They did not have to figure things out, they looked it up. That’s affected
the way they handle problems. From my perspective, I observed that parents of this cohort did not allow their children to fall and fail. Hence, they don’t have the ability to pick themselves up after a setback.
I can accomplish more in a five- minute conversation than I can in a series of emails that go back and forth. In the past few years, I’ve observed that many are not setting up personal voicemails nor do they answer the phone. Responses to emails are declining. I’ve gone out of my way to send beneficial information to people after meeting them. I don’t even receive a quick thank you acknowledging that it was received. When I see them again and ask if they received it, the typical response is, “Oh yeah.” Day to day business etiquette is slowly fading.
She’s observed a decline in interdepartmental
communication. Coworkers will send an email to the person in the cubicle next to them rather than talk. As a business owner, I find it frustrating to conduct business through emails. More information is conveyed through a conversation, allowing for additional questions, and opportunities for problem solving.
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Frank Lombardo is the CEO and president of Weatherworks in NJ. The desire for remote work is the greatest change that he observed. It’s one of the first things prospective employees ask in an interview. Gone are the days when Frank talks about his company. The interviewees interview him more, wanting to know about benefits, culture, etc. Instead of asking “What can I do for you?”, most are asking, “What can you do for me?” The interview used to be an opportunity for an employer to learn about the prospective employee, now it’s the opposite; the person is worried about being overworked.
Frank expressed frustration with remote work. To be most successful, you need collaboration that comes from ongoing discussions. He believes that individual efficiency and quality declines. He must accommodate new hires. Most want a career path that provides remote work. He makes a promise to consider remote in the second year. Frank offers weekly in- person educational sessions for his 40 employees. Remote work presents a challenge for this. As a compromise, he increased remote learning.
sleeping room for those who are working long hours, and a massage therapist who comes in once a week. It’s important to consider social skills. If an employee finds a best friend amongst their coworkers, they are happier, more productive, and successful. They stay with the company longer. Those who work remotely leave more frequently. Frank now makes it a mission to sponsor a social event every two weeks. They play mini golf, flag football, and some get together to play video games. These events help create stronger relationships.
To entice new hires to work in person, he supplies food, a
He also noticed that many commit
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In terms of positive traits, Gurmeet feels that recent
hires tend to push back on tech changes. It’s important to drive those changes, as they are needed for growth, continued learning, and to provide cutting-edge service for their customers. This helps to scale the company. At the end of the day, they are in the people business to serve. Gurmeet wants to make his staff feel comfortable. He strongly believes that it’s important to play at the same level as your staff, so you understand what they do on a daily basis. This builds stronger relationships. When you understand their challenges, you can help them achieve their goals. He mentors them to understand
to working for him and change their minds before the start date. They want to be shown a long- term career path before coming on board. In the end, Frank has seen the most dramatic change in new hires in the past three years. Gurmeet Judge is the president and CEO of Encompass Solutions. He’s observed that the mindset of recent grads is different. The hunger to learn is not there as it was in the past. They are more laid back, thinking they did their training in school. Colleges are not teaching people to be hungry or to look at new perspectives.
grads are seeking leadership by example. Can you lead me? He wants to bring them into the office to gain more mentoring, as it’s more effective. As a leader, he wants the staff to be together more by eating lunch with their coworkers, engaging in quality time, sitting down for coffee, or engaging in fun activities. He prefers that an employee visits a client site with a coworker. He feels that a hybrid working model is more ideal than remote.
Gurmeet provides weekly trainings to keep growing. Working in tech, his newer
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that the harder they work, the faster they get there. If they reach those goals, they will stay with you for a long time. An executive at a life insurance company shared his frustration with trying to attract new hires into the office. Many companies are now holding empty real estate which is costly. He understands that people are able to get much done remotely and it enhances the work life balance. As a manager, he has to go to the office earlier than usual because remote meetings now start at 8 AM. Gone are the conversations and spontaneity that happen before and after an in-person meeting. People log onto zoom and log off. Teamwork is not the same. Missing are the lunches together. Things we learn from face-to-face interactions can’t be replaced by technology. They are not learning proper work behaviors. Also, one can’t get promoted if they are not seen. It’s not uncommon to see recent grads hop from one job to another. To prevent them from leaving, it’s crucial to keep them challenged. He now works harder to increase the level of engagement. It’s a new world for businesses and senior management. The challenge is finding that sweet spot where one can hold on to what they feel is most effective for success and collaboration while honoring the differences in life experiences and perspectives of new hires.
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HEADLINE : Mirror, Mirror on the Wall: A Business Reality Check
addressing areas for improvement either through personal growth or by surrounding yourself with complementary talents. After you’ve examined the above, hold yourself accountable. For the mirror test to be successful, it needs accountability. Are you willing to take responsibility for the outcomes, even when they fall short of expectations? True leadership entails owning decisions and actions, fostering trust and respect within your team. The numbers don’t lie! A Gallup Employee Engagement Survey reveals that productivity increases when employees are enthusiastic about their roles, which also leads to an 18 percent increase in sales, and a 23 percent increase in profits. Bottom line is, treat your teams right and they will give you their best. Break their trust and watch everything go down the tubes. It’s that simple! Great leaders know they need to take action and be decisive. Anyone who’s afraid of making mistakes is not an effective leader. You must take proactive steps towards growth and innovation. Challenge the status quo, push the rope, set ambitious goals, and continuously push boundaries. Stagnation leads to regression, so it’s vital to consistently evaluate and improve your approach to stay relevant in a rapidly evolving business landscape. In business, and in life, one must build trust if you’re going to create great teams. To have what I call ‘the Hero Factor’ you must lead with integrity, transparency, and authenticity. Integrity forms the cornerstone of leadership. Lead
A s leaders, a considerable portion of our time is dedicated to managing both the internal and external aspects of our businesses. However, amidst these responsibilities, have you recently checked your business for what I call the ‘mirror test?’ You might be curious about what exactly this mirror test entails and how to implement it. Consider this analogy: Just as fogging a mirror confirms one’s breath, does your business exhibit signs of life? Is it adeptly navigating the evolving landscape of the business world? If not, it’s likely that your business isn’t showing any signs of vitality. It’s as straightforward as that. Business is constantly changing and if you’re not changing with it, you’ll be left behind. The breakneck speed of it can be daunting, even for the most seasoned executive, but we’re up to the challenge. We MUST be. Conducting the mirror test also involves introspection as a business leader — evaluating your
actions, decisions, and leadership approach with sincerity. It’s about facing the reflection in the mirror head-on and asking the tough questions. The success or failure of your business ultimately rests on your shoulders. Echoing the sentiment of President Harry S. Truman, “the buck stops here.” Despite any inclination to shift blame or make excuses, ultimately, you are accountable. Full stop! Your leadership shapes the trajectory and culture of your organization. It’s imperative to confront reality and ensure both you and your business are prepared for the challenges ahead. There’s a series of steps you must follow if you’re going to right the ship. It all begins with you looking at yourself. The mirror doesn’t lie, don’t try to fool it. Cultivate self-awareness. Have you looked within to see, and understand, your strengths, weaknesses, and blind spots? Embrace your strengths and utilize them to drive progress while
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When these elements are integrated into your leadership approach, your business will continue to thrive. Adaptability and constant evolution are key to staying ahead of the curve. Embrace the challenge, inspire your team, and let your leadership serve as a beacon of motivation.
Your journey towards greatness begins with embracing the mirror test. Seize the opportunity, take action, and chart a course towards success for both yourself, and your organization.
with honesty, transparency, and authenticity. Consistently align your actions with your values, treating others with fairness and respect. A leader’s integrity directly impacts their ability to cultivate a loyal and dedicated team.
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Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV™, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio™. He is a global business celebrity, speaker, best- selling author, and Chairman and Founder of C-Suite Network™, home of the world’s most trusted network of c-suite leaders, the company he founded in 2014. Hayzlett is most widely known for being a business trend-setter and successfully leading through the transition of one of the largest corporate turnarounds of a Fortune 100 company as the Chief Marketing Officer of Eastman Kodak. In that role, Hayzlett helped the company reinvent the brand, embrace the emergence of new media, was one of the first corporate officers on Twitter and an early ambassador of digital marketing. Following his departure from Kodak, Hayzlett made it his mission to help all types of businesses from Main Street to Wall Street transform themselves using the “adapt, change, or die” adage – a concept found in his best-selling book, The Mirror Test. Hayzlett is a Hall of Fame public speaker and author of four best- selling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, The Mirror Test and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. About Jeffrey Hayzlett
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Building Empires: Arete Syndicate’s Blueprint for Success with Andy Frisella and Ed Mylett
Exclusive Insights with Lea Woodford for Speaker Life Magazine
I n today’s whirlwind of change, where today’s era in entrepreneurship. Their brainchild, the Arete Syndicate, doesn’t just push the envelope—it redesigns the entire package, offering an avant-garde blueprint for thriving amidst the unpredictable waves of our times. Sitting down with these visionaries, I uncovered a mission decisions reshape tomorrow’s landscape, Andy Frisella and Ed Mylett have emerged not just as thought leaders but as architects of a new pulsating with the urgency to ignite entrepreneurial brilliance and forge a trail of impactful, enduring leadership. Elevating the Game: A New Paradigm in Entrepreneurship
form. “Arete Syndicate isn’t merely about business success; it’s a call to excel in every facet of life,” Mylett shares, encapsulating the program’s ethos. From my perspective, this philosophy resonates more deeply than any conventional business advice. It’s a clarion call to awaken the best within us, blending professional ambition with personal growth and spiritual fulfillment. The Holistic Entrepreneur: A Symphony of Balance “The journey to excellence begins with oneself,” Frisella advises, emphasizing the critical role of physical well-being. Mylett complements this view, focusing on the synergy of mental resilience and spiritual purpose.
Andy Frisella passionately asserts, “In our era, entrepreneurs aren’t waiting on the sidelines; we’re leading the charge.” This conviction is the heartbeat of the Arete Syndicate, propelling the entrepreneurial spirit to the forefront of societal evolution and innovation. Echoing this sentiment, Ed Mylett adds, “We’re not just adapting to change—we’re crafting it. Entrepreneurs are the architects of tomorrow, molding the fabric of our future with every action we take.” Embracing Excellence: The Arete Way Diving deeper, the essence of their mentorship unfolds around the ancient Greek ideal of Arete— excellence in its most holistic
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adventure, rich with collaboration and mutual support. Legacy in Action: Reflecting on Five Years of Transformation
evolving into leaders who not only succeed in business but lead lives of significant impact.” In my dialogue with these pioneers for Speaker Life Magazine, the Arete Syndicate revealed itself as more than a mentorship program—it’s a movement poised to redefine the essence of success in the modern age. By championing comprehensive growth, resilience, and the spirit of community, Frisella and Mylett aren’t just crafting successful entrepreneurs; they’re nurturing the leaders who will shape our world for generations to come. The Syndicate’s mission strikes a chord with anyone eager to blend business acumen with a life marked by balance, purpose, and unwavering excellence, promising to inspire a new epoch of leadership characterized by creativity, integrity, and an unbeatable commitment to transcending the ordinary.
“True leadership,” he suggests, “is born from the harmony of mind, body, and spirit.” Their approach is a refreshing antidote to the often fragmented pursuit of success, advocating for a balanced, integrated life that fuels both business innovation and personal satisfaction. Building Bridges: Community at the Heart What sets the Arete Syndicate apart is its unwavering commitment to genuine connection. “The collective strength of our community powers our mission,” Mylett states. Through engaging live sessions and events, they foster a dynamic space where entrepreneurs can connect, grow, and inspire each other. Reflecting on this, I’m struck by the power of community to transform the entrepreneurial journey from a solitary quest into a shared
Celebrating half a decade of the Arete Syndicate, Frisella and Mylett reflect on the profound impact of their
mentorship. “Witnessing not just business growth but personal transformation among our members has been our greatest reward,” Frisella notes. Mylett views their legacy through the lens of empowerment, “We measure our success by the confident, visionary leaders we’ve nurtured.” Charting the Course: Leadership for Tomorrow “Every day is a step towards becoming the leaders we’re meant to be,” Frisella muses, highlighting the continuous journey of self- improvement. Mylett envisions the entrepreneurial path as a crucible for character, “It’s about
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Andy Frisella
Andy is a leading force of the entrepreneurial world. After successfully building his brick-and-mortar supplement company, Supplement Superstores, from the ground up, Andy set his sights on developing a superior product to vertically integrate his business. Through this concept, 1st Phorm was conceived in 2009, and quickly became an international industry leader … setting the standard for how business should be done in the supplement and nutrition industry. Andy is recognized as a world-leading authority on customer retention, loyalty, and company culture. Andy doesn’t believe the inner workings of entrepreneurship should be a trade secret and developed a podcast platform to share his own rags-to-riches story, as well as provide real-world actionable advice to an ever- growing audience. The MFCEO Project would go on to spend over four years as the #1 business and success podcast in the world. While The MFCEO Project kept a focus on business, Andy created RealAF with Andy Frisella to engage in a broader range of topics from work, to politics, to current world events and trends – all with the same hard-hitting, reality focused commentary that catapulted The MFCEO Project to the top of the podcast charts. Andy is a highly sought-after public speaker, and bestselling author with features in INC, Forbes, Entrepreneur Magazine; ultimately leading to numerous accolades including Entrepreneur of the Year and more. He wrote a best-selling children’s book series called “Otis and Charley’s Hardworking Tails.” Frisella also is the creator of 75 Hard, a mental toughness program which has amassed more than 2 billion impressions on TikTok, where hundreds of thousands of users have seen the program through to completion then went on to complete the entire Live Hard program. With a focus on personal excellence and undeniable success, Andy continues to innovate and push the envelope on what is possible.
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Ed Mylett
Ed Mylett is a highly successful entrepreneur who has blended his unique experiences with a diverse set of practical strategies that have made him one of the most sought-after inspirational speakers in the world today As a young man, he attended the University of the Pacific in Stockton, California, where he was a three-time academic All-American before an untimely injury ended his dream of playing in the major leagues. At his father’s urging, Ed became a counselor for disadvantaged children in what turned out to be one of the pivotal turning points of his life. It was there he first started to appreciate the importance of serving others and laying the foundation for success principles he would put into practice later in life. He is a serial entrepreneur who has enjoyed considerable success in part through his unrivaled work ethic and ability to fire up people with his dynamic, high-octane presentations. Over the years, he has been involved in several tech, real estate, medical, and food ventures, among many others, leading him to be named a Success Magazine SUCCESS 125 most influential leader in 2022. With a strong desire to help people, Ed began sharing his inspirational and performance strategies live and online. In four short years, he amassed over two million Instagram followers and launched a popular weekly podcast, The Ed Mylett Show . Ed thoroughly enjoys engaging with his followers and is active on several social media platforms where his posts are viewed several million times each month. Ed is also the author of The Power of One More . Since its release in June 2022, this peak performance book has landed at the top of the Wall Street Journal, Amazon, USA Today , and Publisher’s Weekly bestseller lists, among many others. In addition, he has built a loyal following as the host of the television show Change with Ed Mylett. Viewers tune in to watch Ed help people break through tough challenges and make changes to lead better lives. As a keynote speaker, Ed has spoken to millions of people. He is equally adept at delivering relatable strategies in intimate gatherings, to arenas filled with 50,000 people, or online to audiences in the hundreds of thousands. He is well known for combining spirituality, faith, the inner workings of the mind, and tactical thoughts and actions to help people produce real changes in their lives. Ed remains humble about his success, attributing his good fortune to his faith in God, his mentors, and the lessons his father taught him throughout life. Ed is an avid golfer and health and weightlifting enthusiast in his free time. He and his wife, Kristianna, are the proud parents of two adult children.
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Unlock Your Potential: 5 Reasons The Speaker Life Magazine Summit is a Must-Attend
D iscover the transformative power of The Speaker Life Magazine Summit for speakers, coaches, and entrepreneurs. Learn from industry giants like Robert Kiyosaki and experience breakthroughs to catapult your success. In the ever-evolving world of public speaking, coaching, and entrepreneurship, staying ahead of the curve is not just beneficial; it’s essential. The Speaker Life
Magazine Summit emerges as a beacon for those eager to excel in these dynamic fields. This summit isn’t just an event; it’s a transformative journey that has welcomed luminaries such as Robert Kiyosaki, the acclaimed author of “Rich Dad Poor Dad,” who was honored as the Visionary Entrepreneur of 2023. Here’s why this summit should be marked in red on your calendar.
Introduction to The Speaker Life Magazine Summit The Speaker Life Magazine Summit stands out as an unparalleled convergence of minds, offering speakers, coaches, and entrepreneurs a platform to engage, learn, and evolve. Its mission is straightforward yet profound: to empower attendees with the knowledge, connections, and inspiration necessary to
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redefine their professional landscapes.
Why Attend The Speaker Life Magazine Summit? Networking Opportunities With attendees from diverse sectors, the summit offers unmatched networking opportunities. It’s a place where collaborations are born and future business partners meet, underpinning the essence of community and mutual growth. Learning and Development Curated sessions led by industry veterans provide deep dives into
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subjects critical for personal and professional development. These workshops are goldmines for anyone looking to sharpen their skills or pivot their careers. Inspiration and Motivation Hearing success stories directly from those who’ve tread the path can ignite a fire within. The summit is a lighthouse, guiding attendees towards their “aha” moments and beyond.
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tools and strategies to navigate the complexities of starting and scaling a business in today’s competitive landscape. Innovative Marketing Strategies for Speakers The summit dedicates sessions to innovative marketing strategies in an era where personal branding can make or break careers. These insights are invaluable for speakers looking to elevate their visibility and impact. Personal Development for High Achievers For those committed to personal excellence, the summit offers sessions on mindset shifts and productivity hacks. These are designed to help attendees achieve peak performance and sustain it.
Breakthroughs at The Summit Attendees consistently report breakthrough moments, whether an insight that shifted their business model or a piece of advice that changed their approach to public speaking. These revelations are the summit’s hallmark, offering tangible value that extends well beyond its duration. Celebrity Speakers Over the Years The summit has a rich history of featuring celebrity speakers with wealth of knowledge and experience. Their talks inspire and provide actionable insights, making them a highlight of the event.
Highlights from Last Year Last year’s summit was a
landmark event, with Robert Kiyosaki receiving the Visionary Entrepreneur of 2023 award. His session provided invaluable insights into financial literacy and entrepreneurship, embodying the summit’s ethos of learning from the best. Panel Discussions Expert panel discussions tackle the latest trends and challenges in the industry, offering a kaleidoscope of perspectives. These sessions are not just informative but also provoke critical thinking and innovation. Entrepreneurial Insights The summit is a treasure trove of entrepreneurial wisdom, providing attendees with the
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Lea Woodford, CEO and founder of Luxury Media Brands, is an award-winning magazine publisher and digital marketing expert. She has built a successful career as a media personality and publicist, developing segments for major networks, and emceeing for non- profits. As an international speaker, she motivates audiences to think bigger and bolder about their own business, sharing her own experiences and the latest trends in digital marketing. Lea is a Visionary leader, recognized as "Dynamic Woman of the Year" by the Business Journal and a host of an Amazon Prime TV talk show. Lea Woodford Motivational Speaker & Luxury Branding Expert
Set Yourself Apart: The Power of an Iconic Personal Brand SIGNATURE TOPICS
Please don't hesitate to reach out to Lea and her team for any speaking opportunities or collaboration inquiries. We welcome your interest and look forward to connecting with you!
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