Carnaby Magazine ISSUE 07

Access all areas in London’s hottest destination Issue 07

02 New Kids on the Block 04 The #Gannigirls are Coming 06 Block Party 11 The Sky’s the Limit 17 Green City – Sustainable Living 25 Carnaby Map 26 Newburgh Quarter 28 size? 20 Years On 29 So You Think You Know Carnaby? 30 Word on the Street 32 We Own the Night 36 24 Hours in Carnaby & Soho 37 The Mock-Ups

Welcome to Issue 7 of the Carnaby and Soho Magazine. We began work on this edition of the magazine a few months ago and we are sharing it online so you can plan what you might do when we get back to fun times in Carnaby and Soho. Carnaby and Soho have long been known as the epicentre of youth culture at the heart of the West End, and will continue to be celebrated when London opens its doors again, and its bustling self resumes. It is only when something is taken away that you realise how much you loved it. We are sociable by nature and that’s why we love shopping, dining and hanging out together. This issue includes a guide to the best shopping and dining, with everything from eco-friendly fashion and must-visit shops for the new season, to vegan hotspots and brilliant mocktails. We hope you enjoy reading the magazine at home and it inspires you to continue to support our wonderful shops and restaurants – both the independents and household names. You can still find your favourite Carnaby and Soho brands online and you can stay connected to our social media platforms to read updates, news and ideas from the community to keep you busy. If you haven ‘ t already, you can sign up for the free newsletters too. We hope you enjoy the issue and look forward to welcoming you back in the near future. In the meantime, keep safe and stay home.

With love from the Carnaby and Soho team –– @CarnabyLondon –– @ThisIsSoho

40 Listings


Whether you’re looking to up your style credentials or tantalise your taste buds, the latest openings in Carnaby and Soho are sure to hit the spot. We have the inside scoop.

–– Kolamba


21 KINGLY STREET What makes Kolamba special?

We are passionate about bringing Sri Lankan home cooking to London – celebrating the flavours and dishes we grew up with and evoking a sense of the island from the minute you step into the restaurant. What dish would you recommend for our readers? The Chatti Roast is not only our favourite but that of our diners. Also, give string hoppers a go – they’re rice flour noodles, the perfect lighter alternative to rice and brilliant with nearly all curries.

Describe your food in three words. Fiery, bold and indulgent. –– Ganni 36 BEAK STREET Who is the Ganni girl?


Ganni is not one uniform persona or gender – it’s Ganni girls, plural – everyone is welcome. Ganni girls march to the beat of their own drum. They’re the people we meet who inspire us with their kick-ass energy and way of being. What do you love about Carnaby? We love having so many fab restaurants on our doorstep, Pastaio being a firm favourite. What’s on the Ganni playlist? David Bowie, Robyn, Fleetwood Mac, Lykke Li and Diana Ross. –– Folie 37 GOLDEN SQUARE Describe Folie in three words. Generosity, revelry and elegance. What is your best-selling dish? The charcoal-roasted octopus as a starter and confit lamb shoulder to share as a main are both amazing. What do you love about Soho? Soho is a place where people from every background and age group come to meet for great food, drink and a lot of fun.


02 ––

–– VIU


5 UPPER JAMES STREET What can our readers expect from a visit to VIU? VIU offers a 360-degree shopping experience with cutting-edge design and expert craftsmanship. We offer free eye tests and pay particular attention to providing every customer with the best service and products, following our #framingcharacters claim. What’s unique about the Carnaby store? The eyewear wall is crafted from shimmering black anthracite stone, reminiscent of a night sky filled with stars, and the mirrored walls and ceiling convey a feeling of infinity.

What are your standout styles for spring/summer 2020?

Definitely the LUNETTES 01 and LUNETTES 02 from our collaboration with the Swiss design house Armes. Futurism meets functionality, reimagining and repurposing builders’ safety specs into a wearable piece of art. –– Sacred Gold 40 BERWICK STREET Tell us about Sacred Gold. This is not your average piercing studio: we specialise in ear curation with genuine gemstones set in gold – white, rose, yellow and even black gold. We also offer a bespoke jewellery service where we can create whatever piece of jewellery you want. What do you love about Soho? Soho feels like proper London – the streets, the shopfronts, the hustle and bustle. It’s got a certain magic feeling that can’t be explained in words. What piercing would you recommend to our readers? For anyone new to piercing, our specialists can offer a consultation and help you create any look, from a heavily curated ear full of gold to a beautiful single lobe piercing that will truly stand out. –– Club Mexicana GROUND FLOOR, KINGLY COURT Why did you choose Carnaby for your first permanent restaurant? For the vibe – it feels relaxing whilst still bustling, upbeat and really fun, just like Club Mexicana. Describe Club Mexicana in three words. Big, bold and colourful. What’s on the Club Mexicana playlist? We have a whole mix, but we love a good ’80s playlist!


06 –– 03

THE #GANNIGIRLS ARE COMING THE #GANNIGIRLS ARE COMING THE #GANNIGIRLS ARE COMING THE #GANNIGIRLS ARE COMING THE #GANNIGIRLS ARE COMING THE #GANNIGIRLS ARE COMING Once an insider secret and now a global phenomenon, viral fashion label Ganni is a masterclass in Copenhagen cool – and you can find it on Carnaby’s Beak Street. The beauty of Ganni is that it has arrived in the capital from Denmark with a big-collared bang, a defiant stomp of some oversized bovver boots, and completely recalibrated the way London girls dress in just a matter of seasons. THE #GANNIGIRLS ARE COMING THE #GANNIGIRLS ARE COMING

Bosworth and Helena Christensen (who turned up for drinks with Reffstrup wearing the same Ganni coat) came up with the #Gannigirls hashtag, and Reffstrup is right about the egalitarian appeal of the brand. “I love Ganni because it’s effortless,” says Laura Jackson, broadcaster, founder of Hoste and huge fan of the brand. “The colours and shapes are inspiring, and I’ve never felt awkward in anything Ganni. I’ve been wearing it for years and I treasure every single piece.” Great, timeless design, be it Arne Jacobsen furniture or Bang & Olufsen stereos, is imprinted in the Danish DNA. This 11-year-old fashion label has a canny knack of nailing fun, ‘just thrown together’ cool pieces, which wear as though they

Ditte Reffstrup

From its spirited giant ruff collar blouses to its large-check trousers, via its viral hashtag #Gannigirls, which has been adopted by a coterie of influencer fans, the cult label has managed to convert a cabal of stylish women into apostles of a new fashion movement. “The Ganni girl isn’t one polished persona,” says Ganni’s Creative Director, Ditte Reffstrup. “Firstly, it’s Ganni girls, plural – everyone is welcome. It’s a mindset or attitude more than a sense of style. It’s about confidence and having fun, with something unexpected you can’t quite put your finger on.”

predictable; these Danish women wear big boots with pretty dresses rather than heels. There’s nothing uncomfortable or challenging about Ganni’s vision for your wardrobe, and music, travel and books are just as likely to inspire a collection as fashion trends are. “People-watching gets me going,” she admits. “But I always go with my gut feeling and what I am drawn to.” It was Reffstrup’s instinctive and nostalgic love for London that led Ganni to open in Carnaby in summer 2019. “Opening a Ganni store in London is a dream come true,” says Reffstrup. “It’s a city that has always had my heart – I’ve been coming here for inspiration since I was a teenager. It was my first ‘big city’, experience. Coming from a small town in northern Denmark, my whole world cracked open.” Prepare to be Gannified.

could be vintage, they could be from the most ancient depths of your floordrobe, they could be your mum’s or they could be brand new. A Ganni collection is an eclectic mash-up of contemporary fashion design delivered at decent prices. “We’re lucky to sit alongside luxury brands but offer an honest price point,” says Reffstrup. It’s the Danish girls cycling around the city and the unique twist they put on their outfits that are a catalyst for Reffstrup’s creativity. It’s a look that is often counter-intuitive, never

From high-street hero pieces to supermodel hang-outs – Kate

Ganni, 36 Beak Street –– 05



Why paint the town red when you can make a splash with green, pink, blue and silver? Go bold this season and make your monochromatic mark on the world. Photography ADAM GOODISON Styling SISTER LONDON

TOP TO BOTTOM Fleece Albam —— Shirt M.C.Overalls —— Earrings Liars & Lovers —— Glasses Ace & Tate —— Phone case Skinnydip Trainers Timberland —— Socks God Can’t Destroy Streetwear —— Facial mist Pixi —— Watch Swatch

06 ––

CLOCKWISE FROM TOP Watch G-SHOCK —— Blush Benefit —— Trainers Superga —— Jacket Napapijri —— Cleanser Too Faced —— Sunglasses Ray-Ban Boots Red Wing Shoes —— Mascara Too Faced —— Socks Stance —— Glasses IZIPIZI –– 07

CLOCKWISE FROM TOP Jumper Barbour —— Sunglasses VIU —— Cap Wood Wood —— Grooming Cream Johnny’s Chop Shop Scrunchie Liars & Lovers —— Underwear Monki —— Trainers Vans —— Trousers Ben Sherman —— Bag Sandqvist

08 ––

TOP TO BOTTOM Trousers The Ragged Priest —— Bumbag Skinnydip —— Watch Daniel Wellington —— Brooch Sarah Hollebon Scarf Lazy Oaf —— Loafers G.H. Bass & Co. —— Sunglasses MOSCOT —— Ring The Great Frog —— Strap RÆBURN Nail varnish Cowshed —— Bottle RÆBURN —— Shirt Diesel –– 09


Photography Ruth Rose —— Styling Toni Caroline —— Make-up & hair Lizzie Court —— Models Montanna (J’adore Models) / Charlie (Nevs Models) —— Locations Crumbs & Doilies, Kingly Court / Mother Mash, Ganton Street

THIS PAGE CHARLIE Jumper Axel Arigato / MONTANNA Shirt Scotch & Soda —— Blouse Monki –– 11

TOP LEFT, BOTTOM RIGHT & PAGE 16 CHARLIE Jacket Ben Sherman —— T-Shirt Oliver Spencer —— Jeans Diesel —— Socks Happy Socks —— Trainers Replay MONTANNA Jumper Fred Perry —— T-Shirt Wood Wood —— Dungarees ba&sh —— Earrings Liars & Lovers —— Watch Swatch Socks Happy Socks —— Sandals Birkenstock —— Glasses FINLAY London TOP RIGHT, PAGE 13 & PAGE 15 CHARLIE Jumper New Era —— T-Shirt size? —— Shorts RÆBURN —— Socks size? x Stance —— Trainers Vans MONTANNA Shirt Scotch & Soda —— Jumper Fred Perry —— Co-ord skirt & jacket Scotch & Soda —— Earrings Liars & Lovers BOTTOM LEFT & PAGE 14 CHARLIE Jumper Fred Perry —— Trousers size? —— Belt Axel Arigato —— Socks size? x Stance —— Trainers Camper MONTANNA Shirt Ben Sherman —— Jumper The Ragged Priest —— Earrings Liars & Lovers —— Jeans Diesel —— Trainers Camper

12 ––

16 ––



Sustainable living is the way forward and we’ve got you covered for all things green. Read on to discover top tips for eco-friendly fashion, the go-to stores for guilt-free gifting and the restaurants to put straight to the top of your vegan bucket list. Step this way to up your sustainability credentials.






































1 - Antidote 2 - Bread Ahead 3 - Cahoots 4 - Chai by Mira

13 - Island Poke 14 - Jinjuu 15 - Kolamba 16 - Le Bab 17 - OKA 18 - PITTABUN 19 - Pizza Pilgrims

25 - Stax Diner 26 - Tapas Brindisa 27 - The Detox Kitchen 28 - The Diner 29 - The Good Egg 30 - The Life Goddess 31 - The Rum Kitchen 32 - Two Floors 33 - Ugly Dumpling 34 - Whyte & Brown 35 - Wright Brothers Soho

5 - Crumbs &Doilies 6 - Darjeeling Express 7 - Dirty Bones 8 - Dishoom

20 - Polpo 21 - Pure

9 - Disrepute 10 - Farm Girl 11 - Flat Iron 12 - INKO NITO

22 - Senor Ceviche 23 - Shoryu Carnaby 24 - Soho Grind



Brands Going Green!

Repair Shop on Berwick Street is a must-visit for refreshing your favourite items. What’s more, bring in your unwanted Sandqvist bags to be recycled and grab yourself a voucher for 20% off in the process. This summer, treat yourself to a pair of sustainable shades at Ace & Tate on Brewer Street from their new range of eyewear made from recycled materials. The brand also currently offers a Bio Acetate range of frames, which are completely biodegradable.

the charity with their programmes and campaigns throughout 2020. Calling all denim-lovers and eco-warriors, Diesel is the place for you. Check out 55DSL, their limited-edition collection (exclusive to the Carnaby Street store) created by upcycling old collections from Diesel’s archive, giving old garms new life. Impressively, 55DSL has used zero new materials in its production. Outerwear brand The North Face is a staple on the design-driven activewear scene, and what’s more, their Clothes the Loop programme ensures worn clothes don’t end up in landfill. Drop off unwanted gear at the Carnaby Street store so that they can be repurposed for reuse. Also, the label works with product-giving charity Kind Direct and, since 2010, has donated over £500,000 of clothing to people in need. Kudos.


If you’re looking for cutting- edge fashion and responsible design, the RÆBURN flagship on Newburgh Street should be on your list. Known for its repurposing of surplus fabrics, including the brand’s incredible outerwear created from de-commissioned parachutes, RÆBURN’s ethos is underpinned by 3 R’s: RÆMADE, RÆDUCED and RÆCYCLED. Timberland is bringing greenery to the city at its Carnaby Street store, flourishing with living trees, a green wall and natural elements throughout. Perfectly fusing fashion and nature, the brand’s Nature Needs Heroes campaign is committed to planting 50 million trees over the next five years. Reuse, repair and recycle; never has there been a truer mantra, which is why Sandqvist ’s Soho


Whatever your style, Stance ’s flagship store on Carnaby Street caters for all your sock-related needs, but did you know that the American sock specialist has partnered with Centrepoint, the UK’s leading youth homelessness charity? They will be supporting





Earth-conscious, made from 100% undyed organic cotton


For those

living with and beyond cancer



100% recycled fabric developed by Ecoalf


Made from 17 recycled

plastic bottles







100% sustainably sourced cotton

Made from re-used PET bottles



Recycled polyester CORDURA® ECO fabrics



ReBOTL™ fabric made from recycled plastic bottles

Organic cotton and wool


RÆMADE collection made from original dyed parachute





VEGAN EATS FIVE MINUTES WITH CLUB MEXICANA From tacos and burritos to loaded nachos, the list of delicious Mexican food goes on and on. Now picture this: 100% vegan Mexican street food. A stroke of genius on the food scene, Club Mexicana has completely revolutionised the face of Mexican cuisine, offering favourites such as the Cheezeburger taco, ‘chorizo’ and sweet potato burrito and Mexican fried chick’n – all vegan, of course. We speak to Meriel Armitage, the founder (and genius) behind Club Mexicana, Kingly Court’s latest opening.


WHAT ARE THE MUST-HAVE DISHES ON THE MENU FOR CLUB MEXICANA FIRST-TIMERS? The To’fish taco, the Cheezeburger taco or the Mexican fried chick’n (MFC). WHERE DID YOU GET THE IDEA FOR VEGAN MEXICAN STREET FOOD? I was inspired by my travels in Mexico and street food traders in California, who were doing amazing things with bold flavours, and I wanted to bring that vibe to London. I think that perceptions of veganism can be that it is quite bland, but Club Mexicana is about showing that vegan food can be punchy and delicious. CAN YOU GIVE US SOME INSIGHT INTO FUTURE VEGAN TRENDS? I feel like the ‘trends’ have been and gone; we’re in phase two now! Veganism has gone mainstream. No more trends, just a huge variety of options at every level.

WHAT’S YOUR DESERT ISLAND VEGAN DISH? Club Mexicana To’fish tacos, washed down with an ice cold beer!






Always Room for Good Food


ROSA’S THAI CAFE 23 Ganton Street

CRUMBS & DOILIES Ground Floor, Kingly Court The go-to place to satisfy your sweet tooth, Crumbs & Doilies has you covered with their heavenly vegan treats. Flavours include vanilla, chocolate and Velvet Volcano, freshly baked in Carnaby everyday.

DIRTY VEGAN 14 Denman Street

Packed full of flavour, not to mention their generous portion sizes, the dedicated vegan menu is a firm favourite. We recommend the sweetcorn cakes, fresh summer rolls and their signature butternut red curry.

Popping up every Monday at Dirty Bones Soho, the NYC-inspired signature dishes have been given a plant-based twist, making meat- free Monday easy and delicious. The Go Dirty fries with shiitake mushrooms are not to be missed.

MOTHER MASH 26 Ganton Street

FARM GIRL 1 Carnaby Street

WHYTE & BROWN Ground Floor, Kingly Court Rejoice at Whyte & Brown’s new vegan menu, packed full of mouth- watering options. The sweet potato and chickpea croquette is our not-so-guilty pleasure.

There’s no better comfort food than bangers and mash, and the vegan sausages and dairy-free mash here are some of the best in the business.

Not only an Instagrammer’s dream, this health food hotspot has a vegan-friendly menu of smoothies, lunch bowls and the best coconut BLT sandwich going.







NEWBURGH QUARTER NEWBURGH QUARTER NEWBURGH QUARTER NEWBURGH QUARTER NEWBURGH QUARTER NEWBURGH QUARTER NEWBURGH QUARTER Hi! My name’s Anthony, and I'm a London-based content creator and menswear enthusiast. SCAN FOR MORE I’m big into my clothing and brands, not so much what makes them ‘fashion’ but more so what makes them quality, functional and, most of all, comfortable. I’m here to talk you guys through a couple of my favourite stops in the Newburgh Quarter, a small haven of high-quality, independent and heritage brands. @anthonyylee_

–– Barbour



29 FOUBERT’S PLACE Let’s start with a classic, a brand that boasts true British heritage. Barbour is one of those brands that deserve a slot in your wardrobe for life, with waxed cotton jackets that are smart, timeless and, most of all, super functional. Not to mention, they also do some amazing collaborations with brands such as Engineered Garments and END. – need I say more? –– RÆBURN 3 NEWBURGH STREET One of the newest additions to the Newburgh Quarter, RÆBURN brings a breath of fresh air to the street. Its clean white shopfront and innovative designs will catch your eye from a mile off. Inside you’ll find garments and accessories made from recycled military equipment, such as parachutes, along with experimental dyeing techniques for some really interesting finishes. With recycling and sustainability at its heart, I cannot recommend this brand enough as one to visit. –– Levi’s Vintage Clothing 5 NEWBURGH STREET For denim-lovers, LVC is a must. A small off-branch from the mainline Levi’s brand, LVC is a premium investment. With styles dating back past the 1950s and some of the highest-quality denim on the high street, a pair of jeans from these guys will cover you for years to come.

–– Cubitts

37 MARSHALL STREET I’m unfortunately cursed with some seriously poor eyesight, and for those in a similar predicament, Cubitts is the answer. They’ve got everything right from the eye tests downstairs to their extensive collection of high-quality frames upstairs. These frames will define your face, a worthy investment if done right. A personal favourite of mine are the Keystone frames – definitely check them out. –– RedWing Shoes 8 & 17 NEWBURGH STREET Probably one of the most all- American shopfronts you’ll find in London, Red Wing Shoes has two stores in the Newburgh Quarter, for men and for women. These guys know what they’re doing when it comes to boots, so if you’re after a pair that has the potential to outlive you, then you’re in the right spot. With deconstructed boots on almost every shelf, you can really appreciate the craftsmanship that Red Wing have honed over the years. –– These are my top five; however if you’re after more, be sure to check out The Great Frog for rock ’n’ roll rings and accessories, MÜHLE for a premium pamper or shave, Antidote for an extensive collection of natural wines and Ugly Dumpling for one of the best blends of Asian and European cuisine. Some seriously addictive stuff and, best of all, pretty much all dog-friendly! With all that in mind, hopefully you’ll discover something new (or old!) in the Newburgh Quarter.




01 –– 27

size? 20 YEARS ON size? 20 YEARS ON size? 20 YEARS ON size? 20 YEARS ON size? 20 YEARS ON For 20 years, size? has supplied some of the finest footwear and apparel out there, streetwear industry. Their flagship store on Carnaby Street is just as iconic as the brand itself. cementing itself as a leader in the

It all started with a simple question: what’s your size? Who knew back then that they had the makings of a streetwear institution that would become a trendsetter for years to come? Twenty years, to be precise. Arriving on Carnaby Street in the year 2000, the size? store has boasted exclusive releases and collaborations and been the sole purveyors of the most lusted- after limited-edition footwear and streetwear. It’s the brand’s collaborations, however, that are the beating heart of this iconic label. Over the years, the Carnaby store has seen everything from bespoke shopping experiences with fashion behemoths PUMA, Carhartt WIP and premium shoe cleaners Jason Markk (now with its own permanent space on the first floor) to the launch of size? sessions in 2017, the live music series which saw artists such as Jay Rock, Miraa May and Yxng Bane take over the store with intimate gigs. Plus, in 2005, expressionist painter Dave White celebrated the 10th anniversary of the Air Max 95 by recreating his studio in the store, complete with paint-splattered floor and live painting. Twenty years have passed and, yet, the original charm of the brand still holds strong. So how are they marking the milestone?

size? says: “We have a vast array of collaborative projects landing over the next few months, including one super sought-after style with Nike, celebrating 20 moments over the last 20 years on one shoe, one of Nike’s most iconic shoes – the Air Max 95.” “Also, alongside our own 20th anniversary, adidas Originals is celebrating 50 years of its iconic Superstar style, and size? has done a special 50/20 joint anniversary pack.” There’s also a continuation of the iconic Anniversary City Series with adidas Originals. Plus, size? has reimagined its favourite classic models from Reebok – one to keep firmly on your radar. Reflecting on what makes the Carnaby Street store so special, Luke says: “The beauty is it has something different for everybody, from our collaboration pack with Vans, celebrating three generations of punk music, to the release of the adidas Originals SL 76 running shoes from the archives – an exclusive to us this year. Vintage adidas and Nike running styles from the ’70s and ’80s are also massive for us at the minute.” It’s not just footwear – downstairs you’ll find big-name brands Patagonia, HUF, Dickies, Tommy Jeans and streetwear kings Stüssy. We can’t wait to see what the next 20 years holds.

L uke Matthews, Brand Manager at

28 ––

NO, IT WASN’T DANNY ZUKO WHO INVENTED THE HAND JIVE, but in fact a group of teens dancing the night away in The Cat’s

Whisker, a coffee bar at 1 Kingly Street. It played

rock ’n’ roll and skiffle and saw the invention of hand-jiving, said to have been started due to the lack of space in the club.


Court’s free water refill station was the first spot in London to house a public water station as part of the Mayor of London’s initiative to rid the capital of single-use plastic water bottles. It has so far saved the use of over 87,000 water bottles. THE 1966 SONG “DEDICATED FOLLOWER OF FASHION” BY ENGLISH ROCKERS THE KINKS poked fun at the fashionistas in Carnaby, dubbing them the “Carnabetian army.” CARNABY STREET’S F IRST WOMEN’S FASHION BOUTIQUE, LADY JANE, CAUSED A STIR IN 1966 by having live models changing outfits in the windows. Ooh la la! The shop used to attract iconic stars including Nancy Sinatra and Jayne Mansfield. See the green plaque at 29 Carnaby Street.

HANDS UP WHO CAN NAME THE ORIGINAL ‘KING OF CARNABY STREET’? Under his influence, John Stephen put ’60s Carnaby Street on the map as the place to shop with his first opening, His Clothes. A plaque in his honour can be found at 1 Carnaby Street. WHEN THE GREAT PLAGUE STRUCK IN THE 17TH CENTURY, much of Carnaby was used as a burial ground. Carnaby also had a pesthouse that cared for people suffering from the plague. THE PINSTRIPE CLUB IN KINGLY COURT was the place that infamous British politician John Profumo met Christine Keeler in 1961, sparking one of the biggest scandals of the decade.

35 YEARS ON AND STILL GOING STRONG IS ICONIC SOHO TAILOR MARK POWELL, who has dressed the likes of George Clooney, Mick Jagger, Naomi Campbell and even the Kray twins. –– 29

WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET WORD ON THE STREET “London is one of the most inspiring cities I know, especially Soho,” says Max Svärdh, co-founder of Swedish streetwear brand Axel Arigato. “I’ve lived in London since 2006 and Soho has always been my favourite area,” agrees business partner Albin Johansson. “The range of bars, restaurants, nightclubs and shopping – it’s very unique. I can’t name any other area in the world that’s its equal.”

everything in between – London’s Soho can safely stake its claim to own streetwear. “English music and subcultures have always been a huge source of inspiration for us,” says Karl Oskar-Olsen, Creative Director and co-founder of recently opened Danish concept store Wood Wood. “We felt that Soho was home to some of the best and most intriguing retail spaces and so was a perfect fit for our flagship store.” “If you work here you get to see the real Soho, and every day is different,” says Stephen Ward, General Manager at The Collection. “The characters – there are a lot of regular faces in the area with unique and interesting stories. The last few years have been massive for streetwear here, but we don’t put ourselves in a box when it comes to brands or items we stock. We sell streetwear, sneakers, artwork – anything people want to collect – at a range of prices from £2 to £20,000.”

Axel Arigato


So what’s worth collecting right now? Highlights include Supreme’s fake fur varsity jackets, Tupac Shakur print tees and dollar bill hoodies, Vans’ classic chequerboard vegan canvas slip-ons and Billionaire Boys Club’s Space Check shorts, tees and bowling shirts. Looking for on-the- go storage solutions? Try and bag one of Palace’s oversized jackets or cargo pants weighed down with 3D pockets if you can. For a hit of colour head to M.C.Overalls for brilliant unisex basics in a rainbow of shades, PUMA for primary-coloured PUMA x SONIC RS-X 3 trainers, adidas Originals for three-stripe classic Gazelles and retro tracksuits in a multitude of shades. Don’t forget The North Face for hi-tech separates in colour-coordinated brights. Whatever your style, there is a world of innovative streetwear to choose from in Soho’s square mile. “Streetwear has shifted the entire fashion landscape,” says Axel Arigato’s Albin Johansson, “and there is no going back.”

So when it came to finding the perfect spot for Axel Arigato’s first UK store back in 2016, Broadwick Street was a no-brainer. And what’s more, the forward-thinking brand would join a stellar line-up of international brands making Soho the global destination for streetwear. With its ever-changing mix of cultures and creatives, Soho has always been the natural home of street style. From the Italian coffee house and art scene of the ’50s to Swinging London in the ’60s and every style tribe that followed, the area has an iconic history to draw on, making it even more appealing for so many street style brands. Home to big-name brands such as Supreme, Vans, The North Face, Billionaire Boys Club, PUMA and adidas Originals as well as home-grown street style players such as Palace, reimagined workwear labels like M.C.Overalls and multi-brand destinations such as Wood Wood, The Collection and END. – selling an A to Z of labels from Y-3 and A Bathing Ape to Fear of God, Off-White, Stüssy and

Wood Wood –– 31


LOCATION Cahoots, The Ticket Hall & Control Room, Kingly Street


CHARLIE Jacket Napapijri —— Jeans Levi’s Shoes G.H. Bass & Co. MONTANNA Jacket Levi’s Vintage Clothing —— Skirt Lazy Oaf Shoes Replay


Jacket Timberland —— Top Fred Perry T-Shirt RÆBURN —— Trousers Scotch & Soda Belt Ben Sherman —— Bracelet The Great Frog


MONTANNA Co-ord trousers & jacket Monki Bracelet Liars & Lovers


Shirt Ben Sherman —— T-Shirt Timberland Jeans Replay —— Socks Happy Socks Boots Clarks Originals


MONTANNA Jacket Replay —— Shirt ba&sh

Jumper Joshua Millard —— Earrings Mor Rings Liars & Lovers —— Jeans Monki Socks size? —— Trainers adidas Originals –– 33

As seen by you...

ADMIRE THE LOCAL STREET ART Have you spotted the Spirit of Soho mural on Broadwick Street? The art piece was created in 1991 by the Soho community in celebration of the area’s most famous characters and venues. When the clock strikes on the hour, the mural comes to life with a cheeky wink from opera singer Teresa Cornelys to her former lover Casanova, who blows her a kiss back!

NEWBURGH QUARTER Escape the madding crowds and hit the cobbled streets of the Newburgh Quarter for a host of premium brands offering cutting-edge fashion and first-rate lifestyle, grooming and dining options.

MORNING STROLL Grab a coffee and catch some early sun on a morning stroll through Carnaby’s Kingly Court.


BE A SWEATY BETTY The ultimate millennial destination – discover three floors of fashion, fitness, food and beauty under one roof at No. 1 Carnaby.

If you’re lucky enough to get a table at Darjeeling Express, you are in for a treat with an incredible menu of North Indian and Bengali cuisine from supper club superstar Asma Khan.

WOOF WOOF You’re spoilt for choice with Insta-worthy backdrops for your furry, four-legged friends – bound to set tails wagging.

PERFECT PASTA Pastaio’s delicious vegan range is guilt-free goodness at its finest – also with gluten-free options available. Our favourite? It has to be the wild mushroom tagliatelle.



Add some sparkle to your evening on Ganton Street and see the dazzling light bulbs before slipping into one of Carnaby’s many bars.

Treat yourself to one (or six!) of the best doughnuts around at Crosstown. Too good to share.

36 ––


Sure, London is renowned for its thriving bar scene, but who says we always need alcohol to have fun? Vibrant, striking and dangerously delicious, Carnaby has the most exciting non-alcoholic drinks around, created with innovative ingredients. Gochujang strawberry-flavoured bubbles, anyone? Whether you’re the designated driver or swerving the spirits altogether, check out the best boozeless beverages for nights out with no hangovers.

Photography TIM ATKINS


50ml Stryyk Not Rum —— 20ml Honey ginseng tea —— 20ml Yuja juice —— 15ml Sugar syrup 1:1 40ml Citron tea —— Strawberry-flavour bubble —— BEST SERVED WITH KOREAN POKE BOWL –– 37

DEHESA 25 Ganton Street BLOOD ORANGE VIRGIN MOJITO 50ml Blood orange juice —— 25ml Seedlip —— 25ml Lime juice —— 100ml Fever-Tree club soda —— Fresh mint BEST SERVED WITH SEA BREAM CARPACCIO, BERGAMOT AND RED CHICORY

THE RUMKITCHEN First Floor, Kingly Court HIBISCUS COOLER 75ml Mango juice —— 50ml Hibiscus syrup —— Topped with coconut water —— Fresh lime BEST SERVED WITH 48-HOUR MARINATED JERK BBQ WINGS

38 ––

THE DUCK & RICE 90 Berwick Street PINKOLADA 75ml Pineapple juice —— 75ml Apple juice 20ml Grenadine —— 20ml Coconut cream BEST SERVED WITH CRISPY AROMATIC DUCK AND PANCAKES

INKO NITO 55 Broadwick Street APPLE & YUZU 100ml Apple juice —— 75ml Yuzu juice 50ml Ginger and coriander blend mix —— 50ml Citric solution BEST SERVED WITH YELLOWTAIL SASHIMI, JAPANESE LEAVES, POMELO AND CITRUS SOY DRESSING

To add a dash of alcohol visit for full bar listings –– 39


CARNABY STREET —— Ben Sherman —— Benefit —— Birkenstock —— Camper —— Columbia Sportswear —— Daniel Wellington —— David Naman —— Diesel

—— Stance —— Swatch

—— Marshall Street Leisure Centre FOUBERT’S PLACE —— adidas Originals —— Barbour —— Brandy Melville —— Cowshed —— Happy Socks —— LDN19 - ProDirect —— Pixi —— Skinnydip —— Subdued —— Superga GANTON STREET —— Lazy Oaf —— Mor —— The Ragged Priest KINGLY COURT —— triyoga BEAK STREET


—— Sweaty Betty —— The Kooples —— The North Face

—— Timberland —— Too Faced —— Vans NEWBURGH STREET —— Fred Perry —— Levi’s Vintage Clothing —— MÜHLE —— Onitsuka Tiger —— Pankhurst London —— RÆBURN —— Red Wing Shoes —— Red Wing Women’s —— RRL —— The Great Frog MARSHALL STREET —— 33 Marshall Street —— Billionaire Boys Club —— C.P. Company —— Cubitts —— Drop Dead Clothing —— Johnny’s Chop Shop —— Mark Powell

—— Dr. Martens —— Duck & Dry —— G-SHOCK —— Irregular Choice —— IZIPIZI —— Levi’s —— Liars & Lovers

—— A.P.C. —— Aesop —— Byredo SILVER PLACE

—— Our Legacy Men’s BROADWICK STREET —— END. —— FINLAY London —— Havaianas —— Sherry’s KINGLY STREET —— Barbers Point —— Joshua Millard —— Sarah Hollebon

—— M.A.C —— Monki —— MUJI

—— Napapijri —— New Era —— OFFICE —— Pepe Jeans London —— PUMA —— Ray-Ban —— Replay —— Scotch & Soda —— size?

—— Albam —— ba&sh —— Ganni —— G.H. Bass & Co. —— MOSCOT —— New Frames


KINGLY COURT —— Acai Berry —— Cahoots —— Cahoots, The Ticket Hall & Control Room —— Chai by Mira —— Club Mexicana

GANTON STREET —— Cirque Le Soir

—— Whyte & Brown —— Wright Brothers Soho BROADWICK STREET —— INKO NITO —— Joe & The Juice —— Tapas Brindisa CARNABY STREET —— Farm Girl KINGLY STREET —— Ain’t Nothin’ But... —— Café Pomodoro —— Dishoom Carnaby —— Island Poké —— Jinjuu —— Kaledio —— Kolamba

—— The Clachan —— The Court —— Urban Tea Rooms NEWBURGH QUARTER —— Antidote —— Department of Coffee and Social Affairs —— Kua ’Aina —— Masala Zone —— PITTABUN —— The Shaston Arms —— The White Horse —— Ugly Dumpling —— Zahter BEAK STREET —— Bread Ahead —— Flat Iron —— Old Coffee House —— Polpo —— Pure —— Soho Grind

—— Dehesa —— Jakata —— Mother Mash —— Pastaio —— Pix Pintxos —— Rosa’s Thai Cafe —— SACRED Café —— The Diner GREAT MARLBOROUGH STREET —— Joe & The Juice —— Leon —— O’Neill’s —— Shakespeare’s Head GOLDEN SQUARE —— Folie

—— Crumbs & Doilies —— Darjeeling Express —— Detox Kitchen —— Dirty Bones —— Disrepute —— Le Bab —— OKA —— Pizza Pilgrims —— Señor Ceviche —— Shoryu Carnaby —— Stax Diner —— The Good Egg —— The Life Goddess —— The Rum Kitchen —— Two Floors

—— Myung Ga —— Patty & Bun —— Red Lion —— The Blue Posts



—— Officine Générale —— Oliver Spencer Soho —— Palace —— Reckless Records —— Sacred Gold —— Sandqvist —— Sister Ray —— Sounds of the Universe —— Supreme

—— Ace & Tate —— Avestan —— Axel Arigato —— Bleach London —— Cass Art —— Clarks Originals —— Folk —— Footpatrol —— God Can't Destroy Streetwear —— Gosh! Comics —— Le Labo

—— Andrew Edmunds —— Bao —— Basement Sate —— Berwick Street Market —— Crosstown —— Dirty Bones Soho —— Ember Yard —— Evelyn’s Table —— Flat White —— Heritage —— Hovarda —— Kiln —— Kricket —— Mediterranean Cafe —— Shoryu Soho

—— Söderberg —— temper —— The Blue Posts (Berwick Street) —— The Blue Posts (Rupert Street) —— The Breakfast Club —— The Duck & Rice —— The House of St Barnabas —— The Ivy Soho Brasserie —— The Palomar —— Violet's —— XU —— Yumchaa

—— The Collection —— Universal Works —— Wood Wood

—— M.C.Overalls —— Misan Fabrics —— Nudie Jeans

40 –– –– @CarnabyLondon –– –– @ThisIsSoho

Designed by Sister London

Correct at the time of publishing, April 2020

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