2025 SaaS Benchmarks Report

2025 SaaS Benchmarks Report by High Alpha

Contents

Introduction

Executive Summary

AI-Driven Market Rebound

Growth & Efficiency

SaaS Metrics & Trends

People

Founder Insights

Closing

Complete Shift in Last 10 Years to AI Centricity

AI PRODUCT INCORPORATION ChatGPT’s 2022 Launch Significantly Changed How Deeply Companies Incorporate AI in Their Products

AI Is a Supporting Feature AI Is Core to the Product

How Deeply AI Is Incorporated Into the Product

Percent of Respondents

100%

AI Is Core to the Product 36%

75%

! INSIGHTS

Of respondents whose companies were founded in 2016, none indicated that AI was core to their product. Fast forward ten years and that has completely flipped — AI is core to 100% of products for companies founded in 2025. The progression is clear and steady over the last decade towards an AI- driven product strategy.

50%

25%

64%

AI Is a Supporting Feature

Company Founding Year

Source: 2025 SaaS Benchmarks Report by High Alpha

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