2025 SaaS Benchmarks Report by High Alpha
Contents
Introduction
Executive Summary
AI-Driven Market Rebound
Growth & Efficiency
SaaS Metrics & Trends
People
Founder Insights
Closing
Mid-Range ACVs Deliver the Best Blend of Growth & Retention
GROWTH AND AVERAGE CONTRACT VALUES ACVs Under $10k Are Most Challenged
! INSIGHTS
Average Contract Value
Percent of Respondents
Median Year-Over-Year Growth Rate
Median Gross Revenue Retention
Median Net Revenue Retention
Growth and retention performance converge in the mid-market. Companies with ACVs between $10k and $100k show the strongest balance of scale and durability — median year-over-year growth is above 30% , gross revenue retention is near or above 90% , and net revenue retention is above 104% . At the low end, smaller contracts are prone to churn and limited expansion. At the high end, growth slows as sales cycles lengthen and deal concentration rises.
Less Than $1k
4%
30%
83%
98%
$1k-5k
11%
25%
88%
97%
$5k-10k
8%
25%
85%
94%
$10k-15k
10%
40%
88%
107%
$15k-25k
11%
38%
88%
104%
$25k-50k
16%
30%
92%
105%
$50k-100k
18%
44%
94%
104%
$100k-250k
12%
30%
91%
102%
Greater Than $250k
9%
32%
92%
105%
Source: 2025 SaaS Benchmarks Report by High Alpha
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