2025 SaaS Benchmarks Report

2025 SaaS Benchmarks Report by High Alpha

Contents

Introduction

Executive Summary

AI-Driven Market Rebound

Growth & Efficiency

SaaS Metrics & Trends

People

Founder Insights

Closing

Final Thoughts

The 2025 SaaS Benchmarks Report shows that while challenges persist, the SaaS industry is demonstrating remarkable resilience . Like founders, we’re optimistic. The market has evolved, and the new competitive landscape is defined by the profound impact of AI. The winners in this new environment are companies moving from experimentation to practice, embedding AI into their entire organization. They’re whole-heartedly embracing Operation AI . From the products they’re building to company-wide adoption of AI, the goal now is to focus on effective execution, measurement, and monetization. We are entering what is likely to be the golden age of AI- enabled SaaS companies , poised to fundamentally re- invent how software is built, sold, and delivered for years to come.

Benchmarks Team

Kristian Andersen Co-founder & Partner

Scott Dorsey Co-founder & Partner

Blake Koriath Partner

Jon Hubartt VP of Design & Product

Mollie Kuramoto Director of Marketing

Claire Kelley Design Lead

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