2025 SaaS Benchmarks Report

2025 SaaS Benchmarks Report by High Alpha

Contents

Introduction

Executive Summary

AI-Driven Market Rebound

Growth & Efficiency

SaaS Metrics & Trends

People

Founder Insights

Closing

Who Took the Survey This Year?

BENCHMARK PARTICIPANTS 800+ Respondents From Across the Globe

Geography

Role

50% 22% 6% 22%

CEO or Founder Head of Finance Head of Operations Other

69% 17% 4% 10%

US Europe Canada Asia, Australia, Israel, Other

ARR

ICP

23% 27% 31% 10% 9%

Less Than $1M ARR $1-5M ARR $5-20M ARR $20-50M ARR Greater Than $50M ARR

37% 35% 19%

Enterprise Mid-Market SMB Micro-Business Consumer

7% 2%

Source: 2025 SaaS Benchmarks Report by High Alpha

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