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B link and you might miss Blake Caissie Signature Blonde Salon, an exclusive hair salon tucked onto the second floor of a condo-style building amid the hustle and bustle of Queen Street in Downtown Charlottetown. The salon may not be front and centre, but it offers an individualized one-on-one experience second to none to its loyal clientele base. Sitting in the chic and cosy entryway of the salon, Caissie explained how he knew he always wanted to be in the hair industry, following in the footsteps of his mom who was a hairdresser years ago. “I was a little unclear of the industry on PEI because going into it, there wasn’t a lot of male hairdressers. It was a very undervalued industry as far as men,” he says. Following his studies in hairdressing at the acclaimed Marvel Beauty School in Yorkville, Toronto, Caissie worked for a leading high-end salon. He returned to Charlottetown where he has now taken his brand to new heights with his signature blonde balayage services at the Island’s only signature salon. The salon focuses mainly on blondes because Caissie knows the value in a client’s satisfaction when they leave his salon with the perfect customized blonde and exclusive hair treatments just for blondes. “Clients come in and say they’ve never been happy with their blonde. That makes why I do what I do,” he says. “Clients want the new, of-the-moment look or to achieve the level of blonde that they’ve always wanted, so hopefully I can do that.” One
hundred per cent of Caissie’s clients leave the salon feeling amazing, selfie ready, and with the hair goals they came in for. “I wanted to create the experience of where you’re getting what you want in your first visit and then you can maintain that with low maintenance.” Caissie swears by his signature techniques, being able to achieve perfect blonde looks for each client’s goals. He also says he can use the same technique on everyone, but it doesn’t look the same on every person’s hair style. “I’m literally painting on highlights, and it wasn’t done here before. It’s me just creating my brand on these girls, and some guys, but it gives you that look that is going to look classic and effortless.” In a world of social media, Caissie has also been able to tap into a major following on Instagram and Facebook by sharing photos of his work. He looks to his role models from a high-end salon in Los Angeles called Ramirez Tran Salon who started the whole before-and-after transformation posts on social media. “When I started doing before- and-after photos people saw it on real people, on their friends. We all think we want that perfectly filtered look, but in the real world everyone is so individualized and I think that’s what makes us unique.” As trends come and go, Caissie is constantly educating himself on new techniques and tips of the industry, which he says is one of the most important things a stylist can do to stay relevant. “I think the hair industry has changed so much in the last three years, at least, where it’s not about coming in
and getting perms or getting a blow out or getting 10 foils. It’s coming to get an experience,” he says.
Blake Caissie Signature Blonde Salon 117 Queen St, Unit 22
Charlottetown 902.370.2290
bookwithblake@outlook.com http://blakecaissiesignaturesalon. mysalononline.com/
WINTER 2017 www.pei-living.ca
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