STYLE
Go Girl Fashion and Accessories On the Road to Success
Words by Stephen Petrick Photos: Kirsten Stewart Photography
Y ou’ve heard of food trucks or ice cream trucks, but have you ever heard of a “Fashion Truck”? If you know Paulette Barke you likely have. The Prince Edward Island native has a fashion business that runs partly on wheels. Her “Fashion Mobile “as she calls it, has been popping up at events and private parties on the Island for the past year as part of her business, Go Girl Fashions & Accessories.
store in May 2015, located at 215 Wyatt Crescent, Summerside. Having a permanent location, and a mobile store, Barke enjoys being connected to the city of Summerside as well as customers across the province. Barke supports the Summerside Rotary Club, The Boys & Girls Club as well as the Prince County Hospital’s fundraising golf tournament. She is a member of the Summerside Chamber of Commerce and the PEI Business Women’s Association. Paulette loves providing women with great fashions, carrying many lines from Canadian designers along with US and European designers. The Management and staff at Go Girl provide excellent service and are very knowledgeable in the latest, up to date fashion trends. Barke says, “We want every woman who comes through our doors to feel special and enjoy their shopping experience”. To Barke, Go Girl Fashions & Accessories is more than a business; it’s her commitment to a “passion for fashion”. Barke says, “Fashion can help women look at feel fabulous. At Go Girl, we pride ourselves in providing this customized customer service. It is a privilege to be part of Summerside community and to meet so many wonderful people across the Prince Edward Island." Paulette and her husband live in Calgary, but her desire is to retire on the Island where her family reside.
Go Girl’s innovative Fashion Mobile is 25 feet long and has been retrofitted as a full boutique with change rooms inside. The Fashion Mobile is a fun and convenient option for women, especially in an era when the way people shop is constantly changing. Barke says that “While online shopping is convenient in many ways, being able to bring the actual product to women so they can touch and feel it and see what it looks like has its advantages. We are able to take our store on wheels straight to our customers providing them with the convenience of shopping from home with the benefit of actually seeing the product in person. We can customize the bus for private parties, festivals and any other events our customers want us to attend”. The Go Girl Fashion Mobile has stopped for events all the way from Tignish to Souris. In the spring of 2018, you will occasionally find the Go Girl Fashion Mobile across from the Charlottetown Farmers' Market in the UPEI parking lot. Barke started Go Girl Fashions & Accessories in August of 2009 by doing “pop up’s ‘' on PEI at the Credit Union Place in Summerside twice a year. As the business grew, she felt it was time for a “brick and mortar” location. This would allow her to regularly engage with customers and the business community of Summerside. With the encouragement of her husband and family, Paulette opened her permanent
▲ Paulette Barke
“We want every woman who comes through our doors to feel special and enjoy their shopping experience”.
50 www. pei-living.ca WINTER 2017
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