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The job is not yet complete. Today, SynCardia is destined for either a public offering or a sale to a larger and allied company. That ’s the job of the board and the new CEO Michael Garippa, and they’re headed in the right direction. Michael: Some day you and I will think back on this interview and remember that it launched the Book , the book I know you’re going to write about your extraordinary experience creating, designing, building and growing the great co mpanies you’ve built. Are you ready to do that, Rodger? When can we expect your book? Rodger : It’s in my head, even as we’re talking about it here, Michael. It’s going to be a book built upon my experience at breaking free of the boundaries other people put on the world. That great businesses aren ’t built by extraordinary Team Members, but by ordinary Team Members doing extraordinary things. For ordinary Team Members to do extraordinary things, Systems are needed to compensate for the disparity between the skills of Team Members and the skills needed to produce the predictable and extraordinary results articulated by the Vision we start a venture out with. If the business model depended on unique, highly skilled Team Members, it would be impossible to replicate. To discover and surface the necessary systems it ’s important to return to what the customer wants. “How can I give my Customers the results they want systematically, rather than personally? How can the system produce personal results? The customer is served while our people are working in the business, but our customers are best served – and I would say, only served --- as a result of our people working ON the business – in order to design, and build an evolving set of business systems. Michael: I could see the twinkle and gleam in your eye Rodger as you described SynCardia. I know that there are so many stories within the story of all of your companies, which are important lessons to those facing the kind of difficulties you’ve had to overcome. So, all I can say now is l et’s get to work on th at Book!
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