Today, the residential sector of the construction industry is undergoing a major transformation, and FrameUpNow is spearheading the transformation. New manufacturing process that can produce lightweight yet durable cold formed steel aka, light gauge steel frames that will drastically reduce the cost. FrameUpNow can fully engineer a home of less than 1200 square feet in 24 hours. The objective is accessibility and affordability of building homes, especially in 1200 square feet or less arena: Affordable, ADUs and PRADUs. DIY framing or contractor assisted, these quality homes can be completed at twice the speed and half the cost and the outcome is superior to traditional timber framed homes.
WORLD'S MOST VISIONARY LEADERS FEARLESSLY SHAPING THE FUTURE IN 2024
Has real estate become more affordable? PG No. 12 Does the concept of metaverse have any substance to it? PG No. 12
Rodger G. Ford CEO, Frame Up Now
www.passionatemagazine.com
Rodger G. Ford CEO Frame Up Now
01
02
rom residential homes and F commercial buildings to roads, bridges, and utilities, the construction industry plays a vital role in shaping the built environment. It involves various professionals, including architects, engineers, contractors, and suppliers, working together to bring projects from conception to completion. With its significant impact on economic growth and development, the construction industry continues to evolve with advancements in technology, materials, and sustainability practices. Rodger Ford is a visionary entrepreneur in the construction industry. As the CEO of Frame Up Now, he has spearheaded innovative approaches to affordable housing through the utilization of steel- frame technology. With a keen understanding of market trends and a commitment to excellence, Rodger continues to drive Frame Up Now towards greater success, empowering builders and communities with access to quality housing options. Rodger G. Ford: A Journey of Innovation Rodger G. Ford, the CEO of Frame Up Now, embodies an entrepreneurial spirit fueled by boundless curiosity. His journey began in 1970 with the founding of AlphaGraphics, a company that reshaped the printing industry with the concept of "Print Shops of the Future." Under his guidance, AlphaGraphics flourished into a global success story, boasting 400 locations across 20 countries by 1988. Never one to settle, Rodger ventured into new territory with the founding of PetsHotel, catering to the evolving needs of pet owners. This innovative endeavor transformed the pet boarding industry, providing luxurious
accommodations for furry friends. The success of PetsHotel led to its acquisition by PetsMart in 2000, with locations now prevalent in most PetsMart outlets. His entrepreneurial endeavors extend beyond retail and hospitality. From 2005 to 2011, he served as the CEO of SynCardia, a company pioneering artificial heart technology. Through his visionary leadership, SynCardia evolved from a mere "science project" into a groundbreaking force in bioscience, achieving significant breakthroughs in life-saving innovations. Even today, Rodger's passion for innovation remains undiminished. In 2022, he recognized the potential of CFS frame construction, reigniting his entrepreneurial spirit. Drawing on his wealth of experience and knack for thinking outside the box, he successfully introduced this new concept to the market. Rodger's career exemplifies the transformative power of curiosity and innovation. With a keen eye for opportunities across diverse industries, he As the founder of Frame Up Now, Rodger leads the manufacturing of high- quality steel components tailored to engineered plans or offered as pre-designed DIY metal home skeletons. Additionally, the company engineers steel skeletons for homes provided by custom and production builders, providing homeowners and builders with a faster and more efficient alternative to traditional wood framing or block construction. With a global outlook, Frame Up Now recognizes the universal need for shelter, warmth, and sustenance. While some societies, like nomadic herders in Outer Mongolia or the Tuaregs in the Sahara, have housing structures adaptable to their lifestyles, the majority seek more permanent accommodations. The question arises: Can home construction be simplified to allow anyone with average DIY skills to build their own home? continues to leave a lasting impact on everything he pursues. Frame Up Now: Revolutionizing Home Construction
I believe in the power of innovation to transform lives, which is why I'm passionate about leading Frame Up Now towards a brighter future. ‘‘
03
04
Until the advent of easily assembled steel frames, home construction was largely the domain of skilled tradesmen. Frame Up Now aims to democratize home building by addressing two major barriers: the cost of construction and the skills required for self-building. The terms "low cost" and "affordable" have often been subjective, but Frame Up Now seeks to change that perception by making steel frames accessible and cost-effective. There is a need for a paradigm shift towards steel frames as the future of home construction. This shift could make homeownership achievable for many more individuals and make social housing projects financially viable for local authorities aiming to tackle homelessness. A substantial reduction in construction costs is crucial for realizing this vision. Expanding Horizons with Frame Up Now Rodger emphasizes the increasing appeal of investing in Frame Up Now's network of steel-frame skeleton providers, noting the growing demand for these affordable frames from various quarters, including existing homeowners. For instance, homeowners facing age-related challenges or health issues may seek to maintain independence while requiring assistance. Frame Up Now offers customized annex or extension designs suitable for live-in caregivers, with steel frames tailored to precise specifications. Similar scenarios arise when homeowners aim to accommodate aging parents while maintaining family unity. Creating a self-contained annex allows parents to retain independence while sharing property with their children, who may contribute to the annex's cost and benefit from affordable housing. Flexibility in unit placement, depending on lot size and zoning laws, allows homeowners to downsize or sell off portions of their property to build smaller homes. This option also extends to children looking to establish their independence, utilizing available land for starter homes at reduced construction costs.
Rodger underscores the potential for low-cost steel-framed houses to address homelessness and provide investment opportunities. Low-cost construction doesn't compromise quality, enabling property owners to charge competitive rents and achieve comparable returns on investment. Retirees transitioning to fixed incomes find value in minimizing construction costs to enhance their standard of living in retirement. Cost-efficient construction enables them to allocate more resources to enjoying their dream home, making Frame Up Now's offerings a compelling choice for retirees seeking financial flexibility. As demand diversifies and expands, Frame Up Now remains poised to meet the evolving needs of homeowners, investors, and retirees alike, offering affordable, quality solutions for modern living. The Winning Formula of Frame Up Now As a savvy businessman, Rodger emphasizes the importance of having a winning formula when entering a competitive market. For Frame Up Now's steel-frame structures, affordability stands out as the unique selling point, alongside suitability for various environments. Unlike timber frames susceptible to insect infestation and moisture damage, steel frames offer durability and resilience, making them ideal for diverse geographic conditions. Their exterior appearance mirrors traditional housing, making them increasingly popular among homeowners. Despite their similar appearance, steel-frame houses offer significant cost savings, primarily through reduced labor expenses. This applies to both contractor-built homes and self-build projects, offering financial benefits to homeowners and builders alike. Frame Up Now's emphasis on affordability and durability ensures its competitive edge in the market, attracting customers seeking cost-effective and resilient housing solutions. The Rise of Self-Build Homes with Frames Up Now In collaboration with Frame Up Now, Rodger acknowledges two primary appeals of self-build properties: personal fulfillment and significant cost savings. Previously, self-building was mostly achievable for those in the construction industry or with advanced DIY skills. However, with the introduction of cold-formed steel frames, self-building becomes attainable for individuals with average DIY skills and a willingness to learn. Erecting the frame requires minimal manpower, often involving friends
gathering for assistance. Speed is crucial in completing steel-frame affordable homes. Frames are typically erected on concrete slab foundations, ensuring efficiency for smaller, budget-friendly homes. All essential services such as water, electricity, and gas are pre- installed, simplifying the construction process. Furthermore, pre-cut holes within the frame facilitate the installation of utilities, further streamlining the construction process. Frame Up Now prioritizes supporting self-builders while keeping labor costs low, ensuring accessibility for all individuals interested in constructing their own homes. Navigating the Growing Market for Low- Cost Steel-Frame Housing Frame Up Now recognizes the demand for low-cost steel-frame houses, driven by the As the CEO of Frame Up Now, Rodger is committed to driving positive change and creating opportunities for ‘‘
persistent rise in property values outpacing wage increases in many First and Second World countries. This trend indicates a sustained and potentially expanding market for affordable housing solutions. The key lies in explaining how the Frame Up Now system for low-cost steel-frame housing functions and how it addresses the limitations of traditional building methods. Additionally, the system's flexibility enables it to meet the demands of global markets, including remote, environmentally challenging, and uniquely demanding locations. By highlighting the efficacy of their approach and its adaptability to various environments, Frame Up Now aims to capitalize on the growing need for affordable housing while offering innovative solutions to longstanding challenges in the construction industry. Revolutionizing Affordable Housing with Innovative Steel Frame Technology As a leader of Frame Up Now, Rodger recognized the immense potential of an innovative steel frame manufacturing system early on. Collaborating with FRAMECAD, a New Zealand-based developer, they
builders and homeowners worldwide.
05
06
For me, success isn't just about prots; it's about making a meaningful impact in the construction industry and beyond. ‘‘
harnessed a patented steel frame production system that addresses critical challenges in affordable housing, offering speed, efficiency, sustainability, affordability, and innovation. Initially designed to combat the limitations of timber frames in Australia, where extreme temperature ranges and wood- boring insects posed significant risks, the system's initial costs were high. However, as the system became established, its benefits extended to the global low-cost housing market. Frame Up Now has perfected design solutions for a wide range of properties, from tiny homes to substantial family residences, with a focus on 25 designs specifically tailored for low-cost or affordable housing. With over 1000 FRAMECAD machines deployed in 120 countries, the system's popularity indicates significant potential for expansion. Frame Up Now aims to establish a network of steel frame manufacturers to meet the growing demand for this innovative form of home construction. The most popular model, the F325i, boasts efficient production capabilities, with a footplate size of approximately 4.0m x 0.8m and the ability to print steel frames at impressive rates. Operable by a single individual, the machine ensures cost-effective production, while its environmentally friendly design aligns with sustainability goals. Cold-formed steel (CFS) used in the process is 95% recyclable, minimizing waste to just 1%, all of which is recycled. Through strategic partnerships and innovative technology, Frame Up Now aims to revolutionize affordable housing,
offering accessible, sustainable, and efficient solutions to meet the evolving needs of communities worldwide. Streamlining Construction with Frame-Up Now Based in Tucson, Arizona, Frame Up Now offers a unique advantage to builders: the ability to manufacture frames as close to the construction site as possible. This is made possible by their national network of FRAMECAD machine operators, which is rapidly expanding to serve clients across the country. Consider a scenario where a builder already has plans for a timber-frame home, along with pricing and construction schedules. By simply providing architectural drawings to Frame Up Now, they can convert them into drawings for efficient steel-frame units. These units can then be manufactured locally and delivered to the site, streamlining the construction process. Frame Up Now's versatility extends beyond timber-frame designs. They can replicate or originate any residential design in steel, allowing builders to expand their offerings beyond the 25 ADU designs. Additionally, Frame Up Now is venturing into the barndominium market, along with Tiny Homes and garages, providing a comprehensive solution for builders of all sizes. For small builders or large residential construction companies, partnering with Frame Up Now offers a win- win situation, simplifying construction processes, reducing costs, and expanding design possibilities.
07
08
Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9Made with FlippingBook Online newsletter maker