Until the advent of easily assembled steel frames, home construction was largely the domain of skilled tradesmen. Frame Up Now aims to democratize home building by addressing two major barriers: the cost of construction and the skills required for self-building. The terms "low cost" and "affordable" have often been subjective, but Frame Up Now seeks to change that perception by making steel frames accessible and cost-effective. There is a need for a paradigm shift towards steel frames as the future of home construction. This shift could make homeownership achievable for many more individuals and make social housing projects financially viable for local authorities aiming to tackle homelessness. A substantial reduction in construction costs is crucial for realizing this vision. Expanding Horizons with Frame Up Now Rodger emphasizes the increasing appeal of investing in Frame Up Now's network of steel-frame skeleton providers, noting the growing demand for these affordable frames from various quarters, including existing homeowners. For instance, homeowners facing age-related challenges or health issues may seek to maintain independence while requiring assistance. Frame Up Now offers customized annex or extension designs suitable for live-in caregivers, with steel frames tailored to precise specifications. Similar scenarios arise when homeowners aim to accommodate aging parents while maintaining family unity. Creating a self-contained annex allows parents to retain independence while sharing property with their children, who may contribute to the annex's cost and benefit from affordable housing. Flexibility in unit placement, depending on lot size and zoning laws, allows homeowners to downsize or sell off portions of their property to build smaller homes. This option also extends to children looking to establish their independence, utilizing available land for starter homes at reduced construction costs.
Rodger underscores the potential for low-cost steel-framed houses to address homelessness and provide investment opportunities. Low-cost construction doesn't compromise quality, enabling property owners to charge competitive rents and achieve comparable returns on investment. Retirees transitioning to fixed incomes find value in minimizing construction costs to enhance their standard of living in retirement. Cost-efficient construction enables them to allocate more resources to enjoying their dream home, making Frame Up Now's offerings a compelling choice for retirees seeking financial flexibility. As demand diversifies and expands, Frame Up Now remains poised to meet the evolving needs of homeowners, investors, and retirees alike, offering affordable, quality solutions for modern living. The Winning Formula of Frame Up Now As a savvy businessman, Rodger emphasizes the importance of having a winning formula when entering a competitive market. For Frame Up Now's steel-frame structures, affordability stands out as the unique selling point, alongside suitability for various environments. Unlike timber frames susceptible to insect infestation and moisture damage, steel frames offer durability and resilience, making them ideal for diverse geographic conditions. Their exterior appearance mirrors traditional housing, making them increasingly popular among homeowners. Despite their similar appearance, steel-frame houses offer significant cost savings, primarily through reduced labor expenses. This applies to both contractor-built homes and self-build projects, offering financial benefits to homeowners and builders alike. Frame Up Now's emphasis on affordability and durability ensures its competitive edge in the market, attracting customers seeking cost-effective and resilient housing solutions. The Rise of Self-Build Homes with Frames Up Now In collaboration with Frame Up Now, Rodger acknowledges two primary appeals of self-build properties: personal fulfillment and significant cost savings. Previously, self-building was mostly achievable for those in the construction industry or with advanced DIY skills. However, with the introduction of cold-formed steel frames, self-building becomes attainable for individuals with average DIY skills and a willingness to learn. Erecting the frame requires minimal manpower, often involving friends
gathering for assistance. Speed is crucial in completing steel-frame affordable homes. Frames are typically erected on concrete slab foundations, ensuring efficiency for smaller, budget-friendly homes. All essential services such as water, electricity, and gas are pre- installed, simplifying the construction process. Furthermore, pre-cut holes within the frame facilitate the installation of utilities, further streamlining the construction process. Frame Up Now prioritizes supporting self-builders while keeping labor costs low, ensuring accessibility for all individuals interested in constructing their own homes. Navigating the Growing Market for Low- Cost Steel-Frame Housing Frame Up Now recognizes the demand for low-cost steel-frame houses, driven by the As the CEO of Frame Up Now, Rodger is committed to driving positive change and creating opportunities for ‘‘
persistent rise in property values outpacing wage increases in many First and Second World countries. This trend indicates a sustained and potentially expanding market for affordable housing solutions. The key lies in explaining how the Frame Up Now system for low-cost steel-frame housing functions and how it addresses the limitations of traditional building methods. Additionally, the system's flexibility enables it to meet the demands of global markets, including remote, environmentally challenging, and uniquely demanding locations. By highlighting the efficacy of their approach and its adaptability to various environments, Frame Up Now aims to capitalize on the growing need for affordable housing while offering innovative solutions to longstanding challenges in the construction industry. Revolutionizing Affordable Housing with Innovative Steel Frame Technology As a leader of Frame Up Now, Rodger recognized the immense potential of an innovative steel frame manufacturing system early on. Collaborating with FRAMECAD, a New Zealand-based developer, they
builders and homeowners worldwide.
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