EXPERT ADVICE PHOTOGRAPHY
Alana Sprague Lans Photography
Taking Photos for Instagram
S o you’ve decided to get in on the Instagram craze. What do you do now? This was a question I asked myself when I took the leap from a personal Instagram page to a professional page, to showcase my photographs to the world. I launched my @lansphotography page early in 2016 and slowly started building up an audience. Here’s what I learned; Editing your photos before sharing them is key. Let’s be honest, people don’t always take the perfect photo without a little editing. You can edit your photos outside of Instagram using other editing apps available online. There’s an abundance of them to pick from but these are a few of the top free photo editing apps available today; VSCO, Snapseed, PS Express, Repix. A few simple steps can take your photos from nice to WOW! You should consider adjusting your contrast, shadow, and highlight. You may discover these will bring your photo to the next level. If the colour appears a little duller than you like, increase your vibrancy or saturation for more pop. Be careful here though, it can take your photo from looking real to fake quickly!
Once your photo is edited, upload it to Instagram. You’ll want to consider who your audience is. Is your photo something that is appealing to a wide variety of people? If so, you want to use the right hashtags. For example, if you’re sharing a beautiful photo of PEI, you might use the following; #PEI, #TourismPEI, #truepei, #eastcoast. Researching what hashtags might work best for what you’re sharing is a great way to start. You’ll begin notice what gets attention and then you can keep adding those moving forward. You can also include descriptors like #red, #cliffs, #golf, #craftbeer, or #fun, anything that will draw people to your photo. If you are looking to catch the eye of other Instagrammers, you can tag them in your photo as well. Simply click in the Tag People section below where your caption goes and type in the name. Using @ before the name will assist in bringing up that person’s page. If you’re lucky, they may even repost your photo which will draw even more people to your page. Lastly, by liking and commenting on other pages and photos you will start to see your numbers grow. The more active you are on Instagram, the more attention your own page will see!
So you’ve decided to get in on the Instagram craze. What do you do now?
Lans Photography 902.626.6650 @lansphotography
Happy Instagramming everyone!!
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pei-living.ca FALL 2017
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