CULTURE + ENTERTAINMENT
“Our primary goal is to facilitate a deep, personal connection between our guests and the park,” said Custer State Park visitor services supervisor Lydia Austin . “Whether that’s through an exhibit at a visitor center, a trek on a secluded trail, or just a well-told story from a ranger, we want every person to leave with a sense of wonder that makes them want to return again and again.” Austin has worked at the infamous park for 11 years and grew up vacationing at the attraction as a child. Along with constantly being mesmerized by the 71,000 acres of scenery, she says she’s fueled by the deep, personal mission to have her children experience the same park with the same sense of wonderment that she did.
“I’m surrounded by a dedicated team who shares that passion, and together, we work to ensure this place remains just as special for the next generation,” said Austin. “I feel incredibly grateful to work in a place this magnificent; it’s a unique privilege to have a workplace where bison graze right outside my office window.” None of it would be possible without the vision of former South Dakota Governor Peter Norbeck . He established the park as governor in 1919, and it was said he "could count his supporters upon the fingers of one hand." A bold undertaking, Norbeck built Custer State Park by swapping state school lands with the Forest Service and buying out homesteaders. This unique history is actually why the park has its distinct rectangular shape—roughly eight miles wide by 12 miles tall—creating a massive sanctuary that has stood the test of time. Now visitors from all over the world can explore granite peaks, rolling plains, and clear mountain waters to “let yourself run wild.” Along with being known for activities like camping, hiking, biking, swimming, and fishing, Custer State Park is most famous for guests to have the opportunity to get close up to abundant wildlife like bison, elk, burros, bighorn sheep, and more. Austin says it’s the vast array of options at the park that truly make it unique.
Reminder: Always, and that means always , stay at least 100 yards away from bison, elk, and other animals.
OUTDOOR ISSUE july 2026
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