July 2026

CULTURE + ENTERTAINMENT

As the team is proud to share the treasures of Custer State Park with visitors from across the globe, Austin says the public lands are ultimately a reflection of them. “We have a responsibility to lead by example—treating the land with respect and ensuring we leave it even better than we found it for the generations to come,” she stated. This mantra carries over into the nation's 250th anniversary. South Dakota State Parks launched Adventure 250 , which is a program all about encouraging South Dakotans to become explorers in their own backyard, while also being good stewards of the land. “We want people to visit their state parks, discover our shared heritage, and start making their own memories right here,” said Austin. No two days are the same at the park, which makes it such an unforgettable experience.

“There is never a dull day here, and that unpredictable energy is exactly what makes it so special,” said Austin. “It’s a place where history meets adventure; one moment you’re standing in the footsteps of presidents, and the next you’re watching a newborn bison calf take its first steps.” Save the date for events at the park like the Star Party September 4 in partnership with the Black Hills Astronomical Society , Elk Bugling Week September 14-19, and the world-famous Buffalo Roundup and Arts Festival from September 24-26. When it comes to her extended background and passion for Custer State Park, Austin says her favorite part of her job is connecting people to the attraction. “At the end of the day, we are in the ‘memory-making business,’” she said. “Knowing the work we do helps a family create a story they’ll tell for decades is the most fulfilling part of my career.”

FOR MORE INFORMATION, VISIT GFP.SD.GOV/PARKS/DETAIL/CUSTER- STATE-PARK+

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