Stuckey's (CONT’D FROM PAGE 26)
vide quicker, direct transportation routes, but would also bypass cities and devastate mom and pop stores and the roadside attractions that gave the highways their charac- ter.
Once again, W.S. Stuckey had to shutter all his stores, but instead of giving up he saw it as an amazing opportuni- ty. He partnered with gas stations and moved to the super highways, breaking the monotony of long, lonely stretches of asphalt. With this rebrand, he bounced back even stron- ger. This would be the Stuckey’s that Stephanie Stuckey remembers. Have A Purpose As Stuckey was going through her grandfather’s pa- pers, she came across an oft repeated motto. “Every traveler is a friend.” It wasn’t just something written on a plaque, she said her grandfather lived it. A Stuckey's candy maker is thrilled over a new Hobart mixer.
Teamwork at Stuckey's.
“It meant to him that anybody that comes into contact with his brand is a friend. It can be a customer, a vendor, a supplier, a manufacturer — anyone you come in contact with is treated with respect and they are welcome.” The best example of how he lived it was in how he ran his business, she said. Based in the Deep South during the Jim Crow era when many stores were “whites only,”
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October 9, 2023
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