STYLE
Kristell Geffroy (Photo Evan Ceretti)
Founded in Montreal in 2018, SWENN is a sustainable Canadian
fashion brand that has since relocated to Charlottetown. The store offers a locally made collection of unisex clothing and accessories for all ages, with designs characterized by timeless, modern, and casual chic pieces. From plain and graphic tees to Merino wool sweaters and Swenn’s signature docker hats, each item embodies the brand’s unique style. Recently, Geffroy introduced the new Upcycled Collection,
an innovative take on sustainable fashion.
This collection, made in PEI by local seamstress Sara Beaton, transforms leftover and second-hand fabrics into one-of-a-kind garments. With a special focus on quilted fabrics— known for their vintage appeal, comfort, and texture—SWENN brings these unique, eye-catching materials to life affordably, while reinforcing the brand’s
A NEW HOME FOR SWENN By Alana Lauren Photos Story Thorburn
SWENN has found a new home in downtown Charlottetown at 204 Queen Street, right across fromcity hall. The location boasts large windows that flood the store with natural light, creating a bright and welcoming space. “The windows and natural light are my favourite part of the new store,” says owner Kristell Geffroy. “They allow me to showcase the latest styles as they arrive.”
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